A small white plastic bottle with no eye contact, red font for the brain of the square head, and recently a “low-key” skin-protective product burst into flames. According to a short video platform, in just a week, the product was sold over half a million items online。
It's called "accompaniment e milk." in a company's “conciliation and flag shop” shop, 100 ml of “cobalt and vie milk” is sold at $14. 6 per bottle。
This is called “conciliation” and is marked as a beijing shop, and it is difficult to prevent consumers from linking it to the famous beijing concord hospital。
So, is it really the product of the famous hospital? What is its true identity
"concord e breast" is not beijing coco hospital production
Journalists visited and found that there were several brands of vitamin e milk on the market, including the “military doctor” “conciliate” “eight verbs”. Among the many products, ve dairy products, labelled “conciliation”, are the most widely produced from beijing, tianjin and suzhou。
Is this so much vitamin e milk produced in beijing? The journalist arrived at the concubine pharmacy on the side of beijing and the hospital and, as soon as he entered the house, he saw a sign on the counter, stating, “silica cream, silicon e milk is sold out and the arrival is not set”. When asked by journalists about the association and the vie milk, the staff said that beijing chongryon did not produce vitamin e milk, except for silica cream and silica e milk。
Staff indicated that consumers often misperceived that “coalition and e-milk” was produced at the co-ordination hospital. According to a customer, she has seen the internet's recommendations to coordinate with the big pharmacy and vitamin e milk, “it was always thought that vie's milk was co-production, and only when the shopkeeper was asked to know that vie's milk was not co-conciliated and that silicon e's milk was co-production”
This "conciliation" is not "conciliation" or "silica-e" is stupid
Beijing and the hospital don't sell milk and vie milk. Where is the co-benefit and vie milk produced? A pharmacy staff member from a sales association and vee breasts stated that they sold the concord and vee breasts, which were produced by suzhou。
The journalist consulted the company's company, suzhou city association and pharmacy limited, through the national corporate credit information dissemination system. Public information indicates that it applied for registration of “conciliation” trademarks in 1990. At the same time, the official website of the china trademarks office has found that, as of 1 november this year, there were 137 cosmetic trademarks marked as “conciliation”。
The search on the electric platform reveals that, in addition to the many co-ordinated e-milk brands, there are also brands such as mints, hyenas, military doctors, etc., which are very similar in the shape of packaging bottles, labels, etc., mostly white plastic bottles with red labels that make it difficult for consumers to distinguish. The “silica-e milk” sold at beijing conciliator and hospital is a white bottle, green, which is much different from all kinds of wi-e milk on the market。
The net red product is haunted by the high imitation
In fact, the so-called “net-red” product is the titanium e milk sold at beijing hospital. In the distribution department of medical supplies at beijing hospital, journalists saw the price of eight and a half dollars for each of the mint vitamin e milks, and many of the purchasers lined up and bought them directly in boxes。
As the founder of this package, the director of the beijing hospital service centre, batting, said, had been troubled for many years by products of similar heights on the market: “this packaging is a general bottle and cannot be patented. Including this vitamin e milk, which is a generic name, we are troubled, but there is no definitive solution.”
Legal sources have stated to beijing business correspondents that, with the development of the media, internet-based red belts have become an important source of reference for consumer “grain” shopping, but that this “industry” lacks clear market regulation and regulation, such as using the name of beijing concord and hospital as a cover for selling vie-e milk, which is not produced by the hospital, or playing the edge of the law。
“in accordance with the interim measures for the administration of internet advertising, internet advertising includes advertising in the form of text, pictures or videos containing links for the marketing of goods or services and other commercial advertising for the promotion of goods or services through internet media. Internet advertising should be identifiable, with `advertising' clearly marked to enable consumers to identify it as advertising. But the fact is that the net reds sell from the point of view of sharing their experiences. Such promotions, which do not appear to have traces of advertising, are essentially advertising dividends and are subject to relevant laws, such as the advertising act, the anti-improper competition act, the electronic commerce act and the consumer protection act, and the relevant authorities are required to prosecute wrongdoing. According to the above-mentioned legal sources。
Fake goods are widespread and consumers should choose formal sources of purchase
The head of the distribution department of medical supplies at the beijing hospital said that the explosive vitamin e milk had also been targeted by a number of outlaws. “in shandong, the e milk sold $3. 99, a 100 per cent fake. Fake goods have a very bad impact on people's bodies and markets, and it is hoped that the authorities will actively combat them.”
The director reminded that there were a number of counterfeit vitamin e milk products in the market and that consumers should choose formal sources of purchase。
