More recently, the latest round of social applications, burning on read, snapchat, reached $20 billion. Because of the popularity of young people and the constant rejection of facebook's offer to acquire it, there are even comments that it poses a threat to facebook。
In the age of mobile internet, socialization has been the most popular, but also the most dangerous, area. While the market for recreational social products is promising, the more fresh it is, the easier it is to be abandoned by users. A slight inactivity could be replaced by emerging social applications. Professional social ancestorShen boyang, president of china district, said a very insightful assessment of similar phenomena in the social sphere: “funny” businesses are the most dangerous, the more sexy are the risks; boring businesses are not sexy, but practical and insured。
In the current market for social products in china, we have a very large family and other social products are emerging. And where are these social products? How can we break through in the shadow of wei faith? A good product must meet user needs, or elasticity, or rigidity. And it's two ways to watch these social products. It's either sexy or dependable。
The release of impulses and desires
From school, to everyone, to bean petals, to microblogging, social products are more fun than one, and users keep up with fashion and trend. In the era of social 1. 0, the internet became the voice of the people, because no one knew who you were, so we saw so many nails written live in soybean petals, and so many people in weibo said so much. Whatever social product is, it's the novelty that attracts users, and it's the release that gets them。
In the 20th century, when strange people sacrificed their “collar instrument” killers, other products could only be lamented. Based on the socialization of strangers, the biggest problem is how to retain relationships that are not sufficiently user-friendly. Strangers are connected to the mobile internet, using lbs positioning to help socialize strangers, and interest groups to strengthen strangers. Strangers also try to import their mailing lists, which are the most different from micro-intelligence, and strangers use lbs to locate users, allowing strangers to change from line to line. It is clear that the successful listing of strangers reflects its strong potential。
And the secretiveness of the explosion, which catered to the secret expression and release of people, was rapidly developed by sexy. In march of last year, the secrecy surrounding anonymous socialization was alarming, with the first day of the launch climbing to the top of the social-free list and occupying it for a month. This does not mean that weakness, unfamiliarity, or the need for people to express themselves no longer exists, but rather that the circle of private friends, many of whom are getting tired of, and concerned about, things. Social products such as secrecy provide people in reality with the means to express their inner impulses and desires by exploiting their human needs。
Instagram, snapchat, including the hottest tweets and facebook in the country, is or meets the demand for gossip, pandering, and even sex hunting, or for entertainment and socialization, with a few flashes of fire and then being forgotten (such as happy nets, myspaces). Even the sexy social applications that are now at the tip of the tide are so thin that they cannot be ignored. After buying instagram and whatsapp, facebook still fears that one day snapchat will kill him. “the hotter, the more risky the business.”。
Trusted socialization
In addition to “hot” eyeballs, “spectrum” is another instrument for the survival of social products. Social markets, both at home and abroad, are perhaps the most viable of all. As a pro-social nostrils, lInkedin is like an "other" in social products and survives in social markets both inside and outside the country。
In china, socialization in the workplace is no longer a new word. According to the iri advisory survey, in 2013 alone, the number of social users in china nearly doubled; from 2008 to 2013, the level of social users in the workplace increased tenfold。
If ordinary social products meet the emotional elasticity needs of people, then professional socialization meets the dependable social needs of people. Beyond life and recreation, professional socialization provides people with a real business social network. Like the “freedom of impotence” in anonymous socialization, real identity gives people a sense of security and trust in the field of professional socialization。
In a professional social lifeOn inkedin, you also need to complete a full personal file and information to encourage the use of real identity and to gain more contact or attention. Pass lInkedin has a three-dimensional network of people who, in addition to being able to maintain their already connected connections, can more easily reach out to people; through job focus, recruitment and job search are matched and better jobs are found more directly; and through socialization, you can find more opportunities for business cooperation。
Meeting long-term user values is key
I'll..The global market value of inkedin now stands at $33 billion, with $29. 6 billion over twitter becoming the second largest social networking site worldwide after facebook. Today, big red purple’s facebook has a strong sense of crisis, and because of fears about how facebook will become fashionable after 90 and after 00, $19 billion was spent buying whatsapp, and $3 billion on snapchat。
The “uninterested but useful” business, which caters to the needs of users, is the most secure in the world. It is necessary to provide services when they are needed, rather than simply seeking to bind them. I'll..In 2014, inkedin entered china, increasing the number of registered users in china from 4 million to 8 million in a year, and the number of new users in a year has reached the sum of the last 10 years。
In the present unique social market, which is a form of recreational or professional socialization, every product can achieve a market breakthrough through its own identity. The continued heat of the product depends on the demand itself. A change in product patterns would not sustain a long-term burst if it met the taste needs of users rather than the continuing needs。
In the long run, sexy social products tend to be impenetrable, such as strangers who are weakening the “sexual” demand for relationships. Social products that depend on them are increasingly developed because of their practical value and because of their close association with real identities and their compatibility with future social trends。
Responsible editor: zhang dei
