Possible direct refund
Or only refunds
(phone back to the details)
But it's only been in effect for over six months
It's a "refund" strategy
There was a change
It's announced that the refund-only strategy will be optimized
Yesterday (26 july) the treasure hunt announced that it would optimize the "refund-only" strategy, boosting after-sale autonomy of vendors based on a new version of the experience, and curtailing or eliminating post-sale interventions in high-quality shops. The strategy will be implemented on 9 august。
It has been learned that when the new strategy comes online, vendors with a complex experience of 4. 8 cents of the shop are encouraged to consult with consumers instead of actively intervening to support only refunds after receipt。
For other segments, the platform will grant different degrees of autonomous disposal, depending on the nature of the experience and industry. The higher the experience, the greater the commercial disposition。
It is understood that while this break-up of "refunds only" gives more autonomy to businesses, it will also provide many after-sale service options that will guide businesses to continuously optimize post-sale services and reduce disputes and financial losses caused by "refunds only"。
In addition, treasure hunting optimizes only the return of claims. After the vendor initiates the complaint, the platform invites a third-party testing agency to perform a test on the commodity and, if the test is passed, the platform will pay the seller for the loss。
Before, there was a saying in the industry: "there's more and more like it. " today, treasure hunters give businesses more autonomy over only refunds, so that they do not want to be distracted。
There's been a lot of controversy in the industry about refunds. Company
According to choi li, professor, department of digital economy, shanghai university of finance and economics, and executive director of the institute of electronic commerce, in her view, a refund should be made only to a number of reputable traders, "adaptation of the strategy seems to me to be a return to a fair value."。
Prominent economists, members of the committee of experts on the information and communication economy of the ministry of industry and communications, and lin, stated that the “refund only” of the peddlers was intended to balance the business with the customer and to give the higher-rated merchant the option to untie a part of the reputable business in the face of only the refund。
From roll-out to untie "refund" only
While improving consumer experience
Protect the interests of the business as far as possible
A delicate balance between the two
It's also important for pandering
It has implemented many initiatives to improve user experience
In february this year, after emphasizing that “user first” is at the core of the current strategy, the eo u mio of the ali baba group stated at a press conference that: “the patronal cats group is committed to the idea of ‘everything,’ and, under the consumption classification system, the shopping experience of different consumers to provide good goods, good prices, good services must gain the trust of the users and return to the growth track.”
Specifically, since the end of december last year, a series of measures have been introduced, such as a refund-only policy, the xinjiang regional mail charter service, first-in-first-in-time payments, shop experience rating system upgrades, and comprehensive web-page re-engineering。
In may of this year, when he published his latest financial report, ali also stated that "we are increasing our strategic input in the areas of price-competitive commodity supply, customer services, membership system entitlements and technology, with the aim of enhancing user experience, thereby increasing consumer retention rates and increasing the frequency of purchases". On the basis of this strategy, the treasurecats have intensively introduced changes to increase investment in related areas。
On september 1st, the cat will completely cancel the business year. Fees
It's worth mentioning
It was announced at the same time as the release of the "refund only"
And since september 1, 2024
Skycat will cancel the annual software service fee for the platform
(hereinafter referred to as annual fee)
Seeing that while seeking to enhance user experience
I want to calm the business
Prior to this, skycat merchants had to pay an annual fee of $30,000 to $60,000 per year. After the exemption, the new vendor that entered the skycat after 1 september 2024 did not need to pay the fee. At the same time, skycats will pay the full annual fee for businesses that have been in business since january-august 2024 to meet year-round targets。
In addition, it was indicated that since april, it had launched a number of pro-business initiatives for all platform-wide businesses, including business staff officers, shop-maided robots, photospace and other important business services, which were to be provided free of charge. This series of initiatives will benefit tens of millions of businesses from the possibilities cat platform and help businesses, especially small and medium-sized ones, significantly reduce their operating costs。
In july, there were also reports of the clandestine launch of a new sea-going project called the "most clothes global pouch scheme". Treasure-seeking clothing will provide a high postage subsidy, which will be sent directly to overseas consumers. Businesses have autonomous pricing rights and cargo rights without having to open separate shops, without having to consider cross-border logistics, and when orders are received, they simply send the goods to the domestic warehouse, where they are received, with zero refunds, zero freight charges。
For "refund only" adjustments
What do the people think
