This year's double 11, raulen sold out or retired, became a mystery. During the rush, there was media coverage that the light luxurious brand of raulun was being used as a single tool by many consumers, which would be reversed once it had been exhausted. Subsequently, ali's public relations personally went down with rumours that the rumors were false and that the brands were well traded。
It is undeniable, however, that the high rate of return is indeed the current situation in the electricity industry, and in 2008 the first prize was “7 days without reason to return the goods for exchange”, and in 2010, it was also a treasure hunt, introducing freight risk, and then the “unlimited petting” operation, which was studied by various electrician platforms, became the standard。
With the double burden of “seven days without cause” and “freight insurance”, consumers not only recede, but also at no cost, since in most scenarios, freight insurance is accompanied by commercial insurance. As a result, psychological barriers to the return of goods for exchange were almost completely eliminated and became a regular feature of internet purchases. In particular, in the category of clothing, many girls are used to “test-in-the-shopping” and see what's good。
By the way, if you use flowers in internet purchases, then it's easier to buy them back, without taking advantage of your own cash flow。
However, this year, double 11, many consumers have found that it is not easy to return free goods for exchange。
Zhou hui, for example, bought several feathers online and, as usual, she chose a merchant with freight risk to return the goods so that she could have no loss. However, when zhou hui returned the goods, he found that all his orders were no longer covered by freight insurance。
With questions, zhou hui looked for answers online, and she found that many people in little red had a similar situation and that all the orders in their accounts had no “freight risk” labels, including ho sa and sun-sing。
Hosa, who was also returning the goods, found that she could not use the freight risk, and she consulted the passenger service to learn that because of the high volume of the goods returned, the insurance company had determined its account number to be an “unusual account”. Hosha recalled that she did return a lot of the goods, but all the goods were pre-sold, and that she would normally apply for a return after about a week。
Sun tsing has had two cancellations of “freight insurance” and, on the first occasion, she filed a complaint with the insurance company, and after a period of time the freight insurance was restored, she later dropped two clothes and found that the freight insurance was cancelled. These two experiences seriously affected sun-chin's shopping experience。
In the face of the cancellation of freight insurance, some consumers choose “discards” or “changes”, while others choose “passages”. A consumer who shares his “fostering” experience on little red has the potential to restore freight risk as long as he purchases more cheap items on a daily basis and does not return the goods。
Hosha, believing that she had not been able to return the goods frequently, complained repeatedly to the electrician platform and to the insurance company, but until now her account account had not recovered freight insurance. Why doesn't hosa want to understand that the seller is willing to pay for freight insurance and let the buyer buy it off
01
On the web site of complaints, there is an increasing number of complaints about “freight insurance”, which are directed at both insurance companies and electrician platforms, while the complaints focus on “freight insurance cancelled”。
The purchase orders presented by consumers to the word show that their freight risk is sold by chinaxia insurance brokers ltd. In beijing, and that the insurers include china online property insurance co. Ltd., china peaceful property insurance co. Ltd. And china life financial insurance co. Ltd., among others. Freight insurance is now an important source of income for these insurance companies。
For example, 23. 5 per cent of its contribution revenue in 2023 was derived from freight refund insurance. According to the annual report 2023, its insurance service revenue is 27,521 million yuan, of which $6,468 million, representing an increase of 30. 4 per cent over the previous year。
The increase in revenue from freight insurance has been accompanied by an increasing number of consumer complaints about freight insurance. There have been three complaints in the past month, two of them related to freight insurance, and one in ten of the complaints made by wahsha in the last month were related to freight insurance。
When freight insurance was found to have been cancelled, more consumers chose to file complaints against the electrician platform. According to the “faceline”, in the last two months, there have been thousands of complaints about “freight insurance” on the black cat website, more than 99 per cent of which are directed at electrician platforms, especially those dominated by live broadcasters。
According to responses from insurance companies and electric power platforms, user “freight insurance was cancelled” mainly because the return rate was too high and the system automatically determined the “unusual account” and the subsequent insurance company re-evaluated the account status for one to two months to make a determination as to whether freight insurance would be reinstated. It was also mentioned in the response to the electrical platform that some insurance companies would have a longer assessment cycle, ranging from six months to one year。
However, the amount of the return rate would be determined to be an abnormal account, and no specific data was given by insurance companies or electrical platforms. Consumers were told that the return rate was above 30 per cent without access to freight insurance services, and consumers that had been eliminated assessed their return rate at around 20 per cent。
The high number of exposures is determined to be high-risk users, thereby denying coverage, which is not uncommon in the area of insurance. In the area of women's clothing, where the return rate is as high as 80 per cent, it is a “high-risk area” where freight insurance has been cancelled。
In the course of the purchase of clothing, hosha had many unpleasant experiences, and she even received a pair of pants that had been clearly worn during the second 11 years, in addition to the longer and more long pre-sale periods。
Hosha provided pictures showing that she had purchased a white pair of pants, but that there were visible signs of wear and tear inside and outside of her pants, even since the ball had been raised, and that there were visible black stains。
“as you can see, i'll try it at the real store, but i'll wear it like this and send it to me if the seller doesn't check.” the angry hosha chose to return the goods first and complained to the merchant。
The continuing high rate of re-exchange also makes it difficult for insurance companies to control the situation, sometimes making it difficult to distinguish between normal re-exchange or fraudulent practices。
On the market, even a complete “freight insurance” chain has emerged. It has been reported that there are “occupational refunders” who rent specialized warehouses to undertake freight insurance and find cheap delivery channels by bulk mail, at a single price of $3-4 to cover the difference in freight insurance. By dismantling a three-person concubine group by the shinda police, the cost of transportation had been over 700,000 for more than six months。
In the fight against fraud, it is also inevitable that ordinary consumers are “misused”。
02
Freight insurance, which has now become almost a “sample” for electricians, has also become a source of pain for many businesses。
Liu li has two internet stores, one for food and one for pet supplies. Liu li said that while the platform would not impose freight insurance on merchants, goods with freight risk would show a higher probability and would receive a certain flow bias. As a result, liu liang has introduced freight insurance on various platforms。
A “freight insurance” service code provided by liu xi indicated that there was a certain threshold of access for insured vendors and that, in addition to the shop's operational status and the margin, there was a certain requirement for a rate of refunds within 30 days: 80 per cent for ordinary merchants and 50 per cent for carriers。
“the premium is related to the weight of the goods, such as cat food, which is heavier, which is more expensive, as well as to the return rate of the store, which increases if more goods are returned.” the details of liu's policy show that it paid a premium of $0. 25 for a 100g "can cake"。
As liu's return rate is low for both types of commodities, he actually pays far less than the industry average. In liu's view, freight insurance did help him to reduce the cost of the return, as well as to reduce the dispute over the return of freight, and to some extent served as a “credible” effect。
However, freight risk is less “friendly” for garment traders。
The return rate of women's clothing is increasing, the pre-sale period is becoming longer, and it has become normal for a garment to fall back. Consumers diverted the clothes and bought them, not because they had not been produced, but because the last buyer had not returned them。
It has been reported that when the return rate of 60 per cent is used, it is often three times before a garment can be sold. The cost of insurance coverage for women, who have a high rate of return, is considerable, and the owner of the women's clothing stores disclosed that the cost of freight insurance was $4. 8. In other words, if three sales were to be made, the merchants would have to spend nearly $15 on a piece of clothing。
But this is only part of it。
The founder of the inman brand, jianhua fan, wrote to the authorities calling for their involvement in the fight against “freight insurance”, in which he mentioned that the risk of compulsory freight costs had increased the rate of return, resulting in a large number of invalid orders, and that there had been painful comments from businesses. Only about 30 per cent of electrical platform sales are now accounted for, compared to 60 per cent three or four years ago。
Fan jianhua wrote an article about a return order in the garment industry, at a cost of about $15 without any proceeds, which is equivalent to commercial advertising fees, packaging materials and inputs for couriers. If the return is conservatively calculated at 40 per cent based on sales of $10 million and $200 per passenger, the cost of the loss is more than $300,000 and the associated cost is more than a million per month。
The counter-effects of freight insurance have led to a significant increase in the number of women vendors. Moreover, this reaction is more pronounced in the field of live broadcasters than in the case of shelf electricians。
The 2020 china live electric industry study noted that the average return rate of live broadcasters was 30-50 per cent, which is higher than the rate of traditional electric operators 10-15 per cent. As of this year, there are media reports that the return rate in the live booth is twice as high as the return rate for normal searches and browsing。
The live broadcasters are being “reflected” by the impulse consumption stimulated by the surge in adrenaline。
03
In fact, the high rate of return has led to a huge increase in logistics companies, generating a huge market demand for reverse logistics。
The head of a courier company in saushing city told the media that in the course of the two eleventh period, the return delivery accounted for almost 30 per cent of the receipt at the site and, after deduction of costs, the return profit was around 40 per cent。
Reverse logistics has become an important profit point for expresser firms. According to the fong ness unit statement, in 2023, the number of express deliveries returned by national electric operators for exchange reached 8. 2 billion and is expected to surge to 20. 9 billion in 2028. For the first time this year, with the return of goods for exchange services, the nest was profitable. Shun fung is also continuously expanding the market for reverse logistics, which has allocated 70-90 per cent of the return of goods to an electric power plant。
As a significant portion of the reverse logistics costs are covered by freight insurance, it can be seen that the entire actuarial model of freight insurance, after changing, is sliding past the profit balance point。
The fact that insurance companies are involved in the electricity industry, of course, is not to be considered a “live-thrower”, so that the freight costs borne by the merchants are becoming increasingly high, but it is not surprising that the cost of freight insurance paid to consumers is constantly being reduced. Consumers noted that the amount of compensation for freight insurance on their orders remained at $11 in july and is now only $8. 2。
In the first half of this year, electric power platforms were still at “low prices” and “refunds only” and, in the second half of the year, the electric power platforms were running into freight charges to optimize their business environment。
One of the first to introduce freight risk is now the return treasure. Compared to freight risk, return treasures not only work with large logistics companies, smartly recommend the best delivery programmes, improve consumer experience, but also provide first-time statistics to calculate the return costs and return rates of vendors in order to adjust pricing in a more timely manner。
Data show that in less than a month, 1 million businesses ordered the return, while the average return cost fell by 23 per cent and in some cases by 50 per cent。
In july, the multi-flag examination added a “standard compliance requirement” requiring the shop to open a “multi-consumer experience promotion scheme”。
The presentation shows that the opening of this scheme is supported not only by traffic but also by a refund subsidy. In the case of small commodities, basic freight compensation (first charge for logistics) is provided in most cases, and in the case of large commodities, in addition to base freight compensation, substantial additional compensation in the range of $26-120。
The multi-service experience upgrading scheme is also more flexible than freight risk, and single service costs are determined by reference to the recent experience of the shop with a combination of transactions, after-sales, services, etc. The merchant liu yi has already participated in the scheme, and his fee records indicate that one-day service charges are subject to frequent changes, with his service fee of $0. 27 on 6 november and $0. 16 on 8 november。
Kyodong and miyagi also upgraded freight insurance。
Not only did the joint insurance agency reduce the unit price of freight insurance by at least 10 per cent, but it also proposed such bright spots as “one more claim”. The kyoto insurance block works closely with kyoto logistics to facilitate consumers through “joint billing”, while also helping traders to reduce costs. Starting on 18 october, a policy of preferential freight risk insurance was also introduced, which has been reduced by 10 to 40 per cent by establishing partnerships with various courier companies to optimize distribution operating models and effectively reduce logistics costs, thereby reducing premiums。
The era of “plaining” freight risk may be over。
(according to the request of the party, wen zhou hui, hosha, sun qing and liu qing are aliases
