In recent days, according to a recent tourism-related study by the leading global market research consulting firm mintel young mint, about 70 per cent of chinese consumers have ordered tourism products online, while one fifth (19 per cent) have made mobile phone reservations。
With the spread of the internet, the increase in the use of smartphones and mobile applications, the british mint data show that the top three tourism service products booked through the mobile end are train/car tickets (33 per cent), accommodation (31 per cent) and air tickets (30 per cent). In general, there are more people buying individual tourism products (20 per cent) by moving end than group tourism packages (14 per cent)。
At the same time, faced with the rising enthusiasm for tourism, inminthe found that the time reservations had been made earlier, and many (94 per cent) domestic tourists had completed their reservations one month before departure. Of these, the highest number (45 per cent) was booked two to three weeks in advance. In general, people book trips abroad in advance, with the highest number (36 per cent) of visitors scheduled one month before departure. Depending on the length of leave outside the country, about one fifth (22 per cent) of consumers book two to six months in advance。
According to young mint analyst zhu, “a growing number of tourists also prefer to plan and book holidays in a more efficient and expeditious manner, benefiting from a variety of booking and planning channels, as well as growing online tourism spending by young consumers, advances in smartphone technology have greatly contributed to the development of tourism applications, such as online payment systems, online travel agencies and hotel/flight mobile applications, which have resulted in increasing usage of tourism holiday reservation services. This allows visitors to complete their reservations at the last minute, travel at any given time, and the length of time required to book holidays is naturally reduced.”
According to statistics, from 2008 to 2013, chinese tourists grew to 3. 26 billion times per year at an average compound growth rate of 13. 7 per cent, reaching an estimated 3. 63 billion in 2014 compared to 2013, at a rate of 11. 3 per cent, and nearly 4 billion times in 2015. In terms of out-of-country travel, china's out-of-country travellers increased to 98 million per annum at an average compound growth rate of 16. 5 per cent between 2008 and 2013, rising to an estimated 11. 6 million in 2014 compared with 18. 1 per cent in 2013, with a projected 13. 6 million in 2015。
Mintel yingmint: 70% of consumers book tourism products online
According to a four-day study of inminthe at the point where internal or outbound tours are planned, about 60 per cent (63 per cent) of the respondents have undertaken a one-to-three-day in-country self-help tour, compared with 35 per cent for four days or more, and four days or more (28 per cent) are common types of tourism, followed by four days or more (19 per cent). Consumers prefer out-of-country shopping (40 per cent) and out-of-shore vacations (38 per cent), which is almost double their share compared to in-country shopping (28 per cent) or in-country island tourism (20 per cent), but about 40 per cent indicate that they have not travelled out of the country in the past 12 months。
According to zou, “consumers prefer to take short holidays in china (more than four days less), and may choose to travel within the country because of limited paid annual leave or because people who work away from home have to visit home on holidays. When travelling abroad, people tend to have more than four days of travel. At the same time, the growing number of consumers who would like to travel on a self-help basis, which gives tourists the flexibility to organize their journeys, once again illustrates the importance of tourism facilitation.” women have a stronger demand for customized tourism products
Inminthe studies show that 28 per cent of vacationers and travelers are jointly responsible for the planning and booking of internal tourism, which rises to 39 per cent when travelling outside the country, while women are more likely than men (91 per cent versus 87 per cent) to believe that the right to free choice is important for a pleasant trip (e. G. Free travel, flexible scheduling). Young women in their 20s (82 per cent) tend to think that their own original route is more interesting than traditional tourism. In addition, one quarter of the high-income population indicated that exclusive access to vacation products was the reason for their choice of reservation channels。
Zhu ji-min stated that “consumers are more likely to plan a journey abroad together, but women are more willing than men to spend their time on travel and want to travel more, because more chinese women are well educated and well-paid, so they are willing and able to travel to love themselves, relax their physical, mental and personal well-being. This shows the great potential of tailor-made products and services dedicated to the travel of female tourists and girlfriends.”
Responsible editor: zhang dei
