In the southern shore, the “low-hoyrie”, tourists play in an alley that is so verminous. Choi lee / visual chongqing
International consumer centre cities: one of the core functions of modern internationalized cities, the concentration of consumer resources, and the height of a country's and even global consumer markets, with a strong lead and lead role in consumption
In the spring of 2026, the nine-day “longest vacation in history” freed the consumer market of the chongqing brigade. The total number of visitors to 130 a-class tourist attractions monitored throughout the city increased by 5. 6 per cent。
What's so special about chongqing? How can the international paradigm and the “paste” be deeply integrated? This is one of the two hot spots in the country this year. To this end, journalists invited two delegates of the national people's congress, the secretary of the saffron dam district commission, zheng qi, and the chairman of the taun dynasty group, to join forces to celebrate the road to building cities in international consumer centres。
Let the world read chongqing in smoke
“chongqing's most unique advantage is the base of a big mountain city, the hub of connectivity to the quadratic, and the conflation of pakistani culture with modern currents of consumer cores.” this is summarized in u. S.-american。
In his view, that advantage was reflected in three dimensions. The first is the “unique landscape of mountains”, where the base of the city forms a flood cliff hole, a mountain troupe, magnetic vents, etc., which are difficult to replicate. The second is “inland hubs, linked global” and chongqing relies on the facilitation of access and open platforms to “buy the world, sell the world”. Third is the “pasu culture, indigenous identity”, which is deeply rooted in the unique spirit of consumption, the preponderance of consumption in mega-urban circles and new business practices such as the night economy, which fosters sustained growth。
Zhong qi believes that the unique advantages of re-election to the first international consumer centre urban incubator list are the symbiosis of the mountain city, the zealous culture, the pyrotechnic atmosphere and the high radiation power of the region. “chongqing, as the only municipality directly under the west, has the unique appearance of a world class of food, such as river towns, mountains and night cities, as well as the logistical and human-flow advantages of open ports and the yangtze gold waterway, with consumption dynamism at the forefront of pilot cities for many years.”
With regard to the integration of the “international paradigm” with the “paste”, ki-american has said that it is necessary to allow the floodcake caves, magnetic vents, etc., to carry international currents, to allow home-grown ips such as fire pots to be built around the world through standardization and branding, to allow mountain and city life experiences where international standards of consumption fit the tunnel, and to make chongqing a consumer destination where both international trends and deep-seated hymens are highlighted。
“chongqing's `international paradigm' is not a western style, but rather a strong festivities and a story in international languages.” zheng qi takes the example of zheng qi, who has built a “360 bowls” of national cuisine, which is designed to embed the specials of the district, non-relict arts, and traditional pakistani culture into modern scenes, so that tourists can experience the festivities of chongqing in one stop. "the key to integration is that the bottom colour is "paste" and expression is "international." she suggested that in the future the “international paradigm” and “paste” depths should be advanced so that the world could read and remember chongqing in smoke。
“calling traffic” to “consumption retention”
How can chongqing's many net-trucked card fields, which are natural entry points, be converted into “consumption retention”? It offers two recommendations: a immersion experience with the yopasu specialization, retaining the “heart” of tourists; and the quality and diversity of the fine food consumption scene, retaining the “ stomach” of tourists。
On the one hand, it is necessary to work on the content of continuous innovation and deep cultivation, to promote the renewal of traditional popular landmarks, to avoid homogenization and to keep the “old net red” fresh. On the other hand, efforts must be made to exploit and nurture the small crowds and potentials of the chongqing character and to create new “small and america” internet red card points that form the “big net-led, small net-red alliance” consumption matrix。
Ying qi has carefully observed this. In her view, many of the current masts are still in the viewing and photographing stages, and lack playable, edible, liveable and purchaseable closed loops. She suggested that the red spots should be linked to catering, residential, creative, and research to create a 24-hour dynamic scene to avoid the heat of day and night。
In response to homogenization, she suggested that the regional characteristics of the region should be explored and that “one-size-fits-all” products, such as porpoise chickens, beam zhang zhang zhang and stone croquettes, should be developed into flashpoints and that services and support should be upgraded to allow tourists to come and stay for taste。
It's about keeping the tradition and getting out
Local branding is a key link in the urban construction of international consumer centres. It is argued that both “maintained by tradition” and “enable to walk out”. It is necessary to build market confidence through standard convergence, promote more old-name alignment with international rules and ensure the same quality for both internal and external sales; deepen the construction of “symbol” “prefectures” with brand renewal, so that traditional products become a trend for tourists to take away; and expand market space with products to promote more “chongqing manufacturing” to international markets。
"the core of the old word is crafts, reputations and stories." from the point of view of business practice, zheng qi proposes to support the establishment of non-removable workshops and technology transfer centres to standardize traditional processes so that the old tastes remain intact; and to promote innovative expression and scenery by promoting old characters into the business world, the landscape, the community and the lives of young people。
In 2025, chongqing's international airport recorded a record number of more than 760,000 foreign arrivals and departures. “this shows that chongqing's attraction to visitors abroad is constantly increasing, and reminds us of the need to fill in the details of the service.” it makes three recommendations for attracting tourists abroad: first, to optimize customs clearance services, to use the 240-hour transit exemption policy, to continuously optimize the “one-stop” process for entry visas, and to introduce more short-distance and in-depth travel products suitable for transit tourists; second, to remove language barriers, improve multilingual identification and training of practitioners in foreign languages around priority consumer sites and landscapes; and third, to improve payment facilities and accelerate the expansion of the processing of priority commercial exterior cards。
Zhong qi recommended upgrading the port smart equipment, opening green corridors for foreign tourists, promoting one-key appointments and rapid checking of documents such as the scenery, hotel support passports, expanding the coverage of outdoor cards for key businesses, attractions and catering providers, supporting easy use of electronic wallets abroad and adding foreign currency exchange points, achieving full multilingual coverage at airports, stations, view areas and business circles, including smart translation equipment, and fostering foreign language service teams, further simplifying the tax refund process and promoting “buy-off” and improving the service hotline for visitors abroad。
