Summary: with the spread of smartphones, a growing number of mobile o2o platforms have emerged, and these o2o applications have greatly facilitated people's lives and become popular with society. Among them, beijing has recently received considerable attention as a nascent o2o platform for a brand-new massage to pick up o2o pulsative therapy. So what kind of platform is it, and can it really build users and itself...
With the spread of smartphones, a growing number of mobile o2o platforms have emerged, and these o2o applications are extremely convenient and popular in society. Among them, beijing has recently received considerable attention as a nascent o2o platform for a brand-new massage to pick up o2o pulsative therapy. So what kind of platform is it, and can it really create a win-win revolution between users and their own businesses
Pull up the sky and unmask the physiotherapy product
In 2014, china’s continent’s smartphone users easily crossed the 500 million mark, and large smartphone subscribers offered unlimited opportunities for many o2o platforms, but this was accompanied by a growing impatience in the o2o industry. The overall lack of demand for users and a sense of business prospects have led a large number of entrepreneurs to rush into o2o industries, even when their core location and business are not clear. This, combined with capital, has created a hot surface in the o2o industry. But is it true that a massage that is more disaggregated and professionally required o2o services, with all the resources needed, can not fail? The answer is not necessarily。
At present, pulsiotherapy has started a small-scale test and has been continuously followed up with industry and individual offline services, although there are many differences compared to other massages. First, moving app as a service window is a product of user-friendly appointments, but not the centre of its business structure; secondly, pulsiotherapy has its own team of professional technicians. For different types of users, pulsiophysics can come to the door from a matching professional technician, far less dependent on sub-lineal resources than other massages for o2o; lastly, pulsiotherapy is not just a door-to-door lifting service, but rather, in the course of its ongoing service, it builds the health data of the users of its products, thus providing free professional health counselling and a health-care programme for a wide range of users, with the role of a public health consultant。
It's a great advantage. The business outlook is inexhaustible
It is not difficult to see that pulsiotherapy is in fact a central business structure with its own professional team of technicians, mobile apps with a service window positioning, and the help with the help of a seamless masseur and door shop, together with the active establishment of the user health data centre, and that the entire business model is different from the current market-based underground shop, as well as the massages that have taken place to get o2o applications. The advantages of its business model will be more important in its commercialization process. On the one hand, due to the presence of a team of professional technicians, there is less demand for traffic than the traditional o2o platform; on the other hand, it can draw up a set of standards of service applicable to the industry, based on the constant exploration of its own teams, thereby fully mobilizing resources under the line in accordance with the criteria, so as to achieve rapid coverage in large cities and throughout the country。
Mobile app provides users with adequate access to massage promotion services; the team of professional technicians has a core staff structure that gives them a higher level of professionalism, while avoiding the huge demand for traffic in the o2o industry; and the planning of the health big data platform has given him the impetus for sustained development and empowerment. The prospect of the commercialization of pulsive physiotherapy is enough to create infinity。
Professional convenience and true satisfaction of user needs
In fact, the position of massage massages in the area of the internet has so far been somewhat marginalized, but this has not affected the general population, especially those working in long-term ambushes, and there is a growing demand for massage massages. Today's workers have become the backbone of the sub-healthy population by working on long-term waiting lists, working late hours and working daily with office equipment such as computers. But there is nothing to be done about how to get out of sub-health, and even if the massage pushes off the front-line city, it is difficult for them to get into the store and actually enjoy a massage service that is enough to relax their physical and mental health。
Massage massages, unlike o2os in other fields, such as cabling, delivery of vegetables, takeout, etc., are more specialized, and have higher qualifications and experience. And pulsative therapy is highly specialized. One of the more representative messages is that the co-founder of pulsative therapy, ishi ping, was born to a middle-level healer, followed by a number of masters of physiotherapy from zhang zimao, who had 30 years of acupuncture to take up a profession, and that the “pulsive therapy” technicians who were trained with the support of ishi ping's deep professional background were highly skilled. Accessibility and professionalism are the foundation of pulsive therapy and are key to user needs。
As a working user, it is easy to find a preferred technician from the pulsative physiotherapy move app, together with its transparent pricing mechanism, so that appointments can be completed quickly; a professional technician can go to the door and bring more rapid professional services to the user, thereby fully enjoying rest time at work or at weekends; and, more importantly, the pulsative physiotherapy relies on large data to keep abreast of the user's health and provide the most effective health care for the user. The o2o service for pulsive physiotherapy not only truly meets the needs of the working population, but also to some extent effectively addresses sub-health problems。
A unique business model that effectively meets the real needs of a wide range of users is the basis on which pulsiotherapy can grow as a nascent o2o platform. So can it really create a win-win revolution for its products themselves, industries and even users
Non-flow-dependent service platforms have changed industry's traditional perception of o2o. People-friendly applications and professional service models make them more competitive. It is the most cost-effective return that users can get from the platform to actually help them out of sub-health problems, or to allow them to fully enjoy the pleasure of massage services. Winning revolution? The answer is clear
Responsible editor: zhang dei
