In today's digital marketing era, the footprints of users are spread across multiple platforms, such as microblogging, little red books, shivering, knowledge, b station, etc. If your user image comes from only one platform, or is based on your own app data, then it may be just the tip of the iceberg. How can these data be accessed to create a complete and unified user image? This requires a multi-platform data integration capacity。
1. Sound communication
The core strength of sound flow lies in its multiplatform data aggregation capability. It was created specifically to address the issue of “dispersion of information”。
01 full platform coverage
Acoustics can integrate in one stop the public data of mainstream social media platforms in the country (webbo, little red book, dancing, knowledge, station b, public nodes, etc.), including core messages such as text body, user reviews, text in pictures (ocr) and audio in videos (ocr)
02 semantic smart understanding
It not only collects data, but also “reads” data. Through the ai model, it automatically recognizes what emotions users are expressing, what product functions they are discussing, what service experience they are spitting on. This deep semantic understanding allows you to capture real feedback from users across platforms。
03 build full image
By integrating the user's behavioral trajectory on multiple platforms and discussing content, acoustics can help you to paint a more solid and complete user image. You know not only what users do in your product, but also what they say in social media, what they think about competitions, what their lifestyle and consumption ideas are。
Applicable scene:
Brandwatch
It is a globally leading social media monitoring and analysis tool that allows for data collection from major global social media, news websites, forums, etc., and integrated analysis to help businesses understand brand volume and user sentiment。
3. Data on special policy
As the country's leading major data analysis platform, it can help enterprises access multiple-end data, such as app, websites, micro-programs, public numbers, etc., and build a unified user-id system, resulting in 360-degree user images。
Conclusions
When your user image comes only from a single data source, you may see only "local". Through its strong multi-platform data integration and ai intelligence analysis capability, audio helps you break data isolation and move user images from “platform” to “stereo” to provide the most comprehensive support for your marketing and product decisions。
