From "book white" to "operator," you're short of a system growth guide. This article will take you to dismantle the core competencies, role transformations and operational paths of new media operations, and help you find your place and rhythm in the flood of content。
Did you ever get lost in your desire for the post of “new media operation” — is it the brush of microblogging and the writing of public figures? What's its future? What's it gonna take
Let us return to the essence before exploring any great prospects. New media operations are essentially a modern craftsman who connects content to the user and product. Whether you want to find a job or run your own media, this article will systematically dismantle you and how to build your core competency matrix from scratch。
I. Cognitive first: securing your industry base
Before swinging your pen or pressing the recording button, you must understand the “field of battle” in which you are about to fight。
1. Expertise in the rules and characteristics of mainstream platforms
It's not just knowledge, it's your common sense. You can't write long notes on the shivering, or dry industry reports on the little red book. You need to know them as well as old friends:
Interviews or introductions that clearly describe the tone, user image and content preferences of the different platforms are the first steps in your rhetoric。
Compensating “work experience” with “project experience”
If you don't have formal work experience, "zero experience" is your biggest obstacle, but it may also be your greatest chance。
Do it now, register an account and operate it. Select a field you love — make-up, games, reading, working life — from positioning, content creation, to publishing, to interacting, to walk the whole process. This account is your most powerful collection of works, and you can show it in an interview with the star code, which is much more convincing than a pale self-presentation。
3. Finding point of entry to save the country
The operation of the new media is a highly integrated position. If you're a complete transvestite, you don't have to press one step. Relevant skills, such as content editing, outreach and campaign planning, could be introduced. It is the safest, most intelligent path to be a good “snail” to understand how the whole machine works in combat。
Skills matrix: building your hard-check capacity
And when you're ready, ready, you're going to grind your specific skills. A new qualified media person would need at least four skill blocks:
Editorial skills: more than “writing” 2. Extension skills: making good content visible
It smells like wine, too. You need to know:
3. Planning skills: creating growth poles
Daily content output can only maintain the base disk, and rapid growth requires planning。
4. Data skills: rational orientation
Drop the feeling, trust the data. You need:
Iii. Initiatives: a key step from designation to operation
With the above skills, you might become a good “prefect”. But in order to be a real “business”, you have to have bottom marketing thinking. At the heart of the new media operation is a combination of markets and operations:
User survey content production channels data feedback optimization
This closed loop turns you from a passive implementer to a proactive manager, from user to data to user's complete ecology。
Conclusion: start your journey
The world from the media to the new media is full of challenges and opportunities. It's not as simple as it looks, but it's not too tall. This way, no shortcuts。
It requires you to be a “generalist”: both sensitive and well-functioning; capable of sensory creativity and rational analysis。
Now you've got the map. So what we're going to do is choose your first platform, register, and put this "cognito-skill-think" model into practice. Learning in action and growing up in feedback。
From today onwards, it is no longer a consumer of one content, but a creator and operator of one content. Your voice deserves to be heard by the world。
Author: the little wonder, a long-lost business driver, shenzhen local。
