The outbreak of the new coronary virus in early 2020 not only threatened the lives of the population, but also had a significant impact on real businesses and the economy as a whole。
Since 2018, business has been declining in post-car shops, a trend that has not improved. According to ac car interviews and research, the business outlook for 2020 is not promising, which is compounded by the current epidemic。
Recently, ac cars and a number of repair shop and chain managers have communicated to understand the impact of the epidemic on the business of the repair shop from a front-line perspective。
According to the feedback, the reality is indeed not optimistic, and pressures on people, rents, access to factories, etc. Will push maintenance stores to the edge of the cliff. How should the maintenance shop respond to the dilemma? What kind of opportunity is this hiding
01 postponement of operations
As a result of the epidemic, repair companies have responded unexpectedly to national policy delays in operating。
According to ac cars, companies such as chekish, yoshinichi and racing motors have all postponed their opening dates to 9-10 february, almost two weeks later than normal。
Anjunju told the ac car: “in our county city, many people work in wuhan, with poor rural consciousness, and it was only the first time that we started to protect ourselves from secondary infections, so it was important to be safe. We have repeatedly postponed business and bought masks and alcohol for company duty, but now masks are too hard to buy.”
Even without delaying the opening hours, in the context of the epidemic, there are few people in the streets and streets throughout the country, and the frequency of vehicle use has declined significantly, leading to a drop in the number of entry points。
First, maintenance is not an accident, it is not an immediate project, so business will not be large until the epidemic is contained. Second, a reduction in travel would mean a reduction in the frequency of vehicle use, which would affect maintenance operations to some extent, but would not be significant。
In the view of the head of a number of maintenance stores, the impact on the maintenance doors, which are dominated by accident car operations and washing, is likely to be greater than in the case of maintenance operations。
As indicated by liu zhihui, “since maintenance operations are immediate, the impact is smaller than in other operations, and the spray and washing operations are more affected. However, subject to mileage and time constraints, maintenance operations have accumulated after the outbreak and are expected to concentrate in march-april. If productive capacity is restored, it will be in may or even june, depending on epidemic control.”
02 staff and rental pressure
With regard to the impact of the epidemic on the maintenance of the door shop, private chen, the vehicle manager, summarized three aspects。
First, the recovery of logistics, transport, etc., is pending in response to epidemic control requirements, and the off-site staff of the auto repair plant (especially hubei) are unable to reach the site normally, are understaffed and are delayed。
Second, the cost of february was high, and the employee's salary and rent was payable. The owner of the car repair plant was under financial pressure in february。
Thirdly, the owner is in the first place in the short term to be safe for his or her own life and the investment in vehicle maintenance should be reduced (without maintenance or without a repair plant)。
It can be seen that, in addition to the fall in entry due to the late start of business, the pressure on employees and rents was the biggest problem faced by enterprises during this period。
At the rent level, a maintenance chain manager based in guangdong indicated that they were currently actively communicating with landlords on rent matters, with a small number of landlords clearly expressing their support and others still in communication。
From the perspective of the employees, the sioux closes the chain of forces and believes that it is the firm that works at this time. The loss of staff may not occur in enterprises with higher levels of compliance than in those with higher standards of labour use, but may be exacerbated by enterprises with poor working conditions。
In the absence of income, shanxi's good and provincial director-general harumi indicated that how to control costs was a matter for maintenance enterprises to consider. On the one hand, the interests of employees must be safeguarded and on the other hand, the survival of the enterprise must be balanced. This is really a dilemma。
03 what is the decline in performance
A decline in performance is inevitable in the face of compressed business hours and surges in staff and rent pressure。
The chairman of the board of directors is expected to be more difficult in the first half of the year, with the impact of the epidemic and the economy, and the performance of the shop is estimated to be only about 65 per cent of the target for the first half。
Su ming-chin, an ankre, indicates that the epidemic has had a significant impact on door shops, especially in those whose operations are not good in themselves, and that performance is likely to drop by 50 per cent or more than during the same period. If you can get through it, it's up to you for a couple of days。
The view of ningbo-sung zhang zhang yu is even more pessimistic: “the two-thirds decline in production is already an optimistic estimate compared to the same period in previous years”
There are also more direct data calculations, where an ac vehicle was told by the head of the maintenance chain located in guangdong that the current estimate of losses is a half-month labour cost and fixed rent, that the direct losses incurred by the headquarters and the door shop together exceed 1 million, and that the post-establishment performance is uncertain。
In guangxi, chen liangzheng's car service looks at the problem from a longer perspective: “it is not easy to estimate the decline in production, depending on the duration of the epidemic. After the outbreak, there is a buffer period that needs to be slowly adapted, a cycle that may take two to three months, or even four to five months.”
It is certain that the decline in performance caused by the epidemic is not short-term and is likely to have negative effects for months or even six months。
As the star of pleasure says, “the impact is not only the short-term effect of a stoppage during the epidemic, but rather the more far-reaching effect that the epidemic will have on the overall economy for a longer period of time to come under control, as well as the lack of consumption dynamism, leading to a reduction in the number of entry stations and the cost of a single passenger, and a relative decline in the overall performance of the door shop.”
04 response
Of course, there are some positive views behind the pessimistic realities。
The e78 chain of hebei shih believes that, even if the epidemic continued in march, the door shop was not dead. Because many stores have some lock-in measures, customers are still there and demand is still there。
In the face of the epidemic, chen jun, the car manager, believed that some high-level changes must be made to the maintenance shop and that it must go out, for example, by taking the car to the door。
In the view of su myung-hyun, there are two problems that must be addressed by the shop in the meantime: first, whether the client is concerned about the health of the employee, and whether there is a risk of cross-infection; and second, whether the employee is concerned about the same problem。
“to solve these two problems first, the trust of the client will remain and the staff will be able to work. It was particularly important at that time to use internet tools to promote the internet. But many stores do not have the capacity to use the internet, which is deadly.”
The cricket has already used internet tools as an important tool to help himself through this difficult situation, “the cricket will open the door to bookings, register them on the web, e. G., on twitter, telephone, etc., to avoid post-opening complication”
Opportunities are reserved for those who are prepared. Those more well-functioning and well-connected maintenance stores may be more responsive at the onset of the crisis. It is better to be more proactive in reaching out, understanding and addressing the needs of clients when time permits。
05 opportunities in crisis
Despite the many crises, a number of maintenance managers also saw hidden opportunities。
Anjunju believes that it is expected that there will also be more replacements in the future, because the car is parked too long, it will not be allowed to return as long as it is out of the neighborhood, and it is now parked all over the road。
It may also be an opportunity, according to chen liangzhong, who is in guangxi province and is affected by traffic controls in guangdong。
In addition, according to wang xiaoqin, once the epidemic has stabilized, it is possible to advocate for the maintenance of doorshops to focus on cleaning operations as entry points, such as air-conditioning disinfection, internal debacterizers, etc., along with spot checks and operational transformation of other projects。
At the same time, it is the view of starla ben bo's products that the epidemic may have further contributed to the growth of the drive-in and exchange of cars in the after-sale industry, especially for community-based shops, which is also a positive impact on the industry。
Sioux closes the army chain to look at the problem at a larger level: “in general, i think that the impact of the epidemic on the entire industry is likely to be an opportunity for integration and for good money to be thrown out of bad currency.”
However, he also indicated that it was somewhat superfluous to consider the situation in the industry, the business situation and the business situation. In the meantime, all workers must be called upon to combat the epidemic and protect themselves and their families。
The latter, both for the individual and for the state, is the most important thing now。
