The customer knowledge resource system in the kcrm system, the customer relationship management paper the customer knowledge resource is an important part of the enterprise 's resources. Based on the establishment of the customer data repository, data mining will be undertaken to discover the customer's knowledge and create the customer knowledge repository, thereby optimizing the kcrm system. Customer relatioNship management, crm is a client-centred business strategy that uses information technology as a tool to re-engineer business functions and restructure workflows. With the development of information technology and economic globalization, crm has become the basis for strategic decision-making by modern firms to adapt to competitive markets, involving all levels of enterprise, and issues related to it have become hot spots for research. Current research on customer relationship management has focused on customer satisfaction, client access and maintenance, and the establishment of a customer information base, while research on customer knowledge resource construction systems as a resource for business is relatively inadequate. It is argued that, in order for an enterprise to adapt to a fierce competitive environment and achieve its overall goal of “win-win” with its users, it is necessary to strengthen the building and management of its knowledge resources. To this end, this paper explores the concept of knowledge-based customer relationship management (kcrm) and points to the need to optimize the kcrm system by developing data mining to discover customer knowledge based on the establishment of a customer data repository. 1 the kcrm system and the management of customer knowledge resources 1. 1 the resources of an enterprise's customer knowledge resource enterprise are valuable for its use, including visible and invisible resources. Together, they constitute the basic conditions necessary for an enterprise to operate productively. Visible resources are the human and material resources of the enterprise (e. G. Employees, funds, plant, equipment and raw materials). Invisible resources are the intellectual resources of the enterprise (e. G. Ideas and experience of organizational management, knowledge of product development and manufacturing techniques, and knowledge of market information and customer relationship management). The business's customer knowledge resources are:
