Page 1 summarizes the importance of value recognition as a source of profits for the enterprise, as a basis for its competition and as an important factor in its sustainable development, while for the enterprise, the value of the customer can affect the size of the enterprise, its state of development, its prospects, etc. Each good customer's value can generate significant profits for the enterprise and contribute to its growth, which can be said to be complementary. Keyword: the profiter is the source of development for the enterprise, is the basis of complementarity, is an iFor the sustainable development of enterprises, central value can be the scale of development, the effects of development status, every good custom value to bring that co-It's a good ideaYou know, natural growth of enterprises, between enterprises and publicists can be said to be the company of the state keywords: source of policy development of business sustainability each other: the value of the client is judged not only on the basis of single consumption, but also on the basis of forecasting the total purchasing power and purchasing power of the client over the lifetime. Businesses need to look long, not just at the immediate value of the client, but more importantly at the lifetime value of the customer and to develop to increase the lifetime value of the customer. I. Definition of the customer and understanding of the customer's valueInk /wiki/%e4%ba%a7%e5%e93%81\o product products or services meeting some of their needsInk/wiki/%e7%be%a4%e4%bd%93\o groups, i. E. With individuals or hyperlInk /wiki/%e4%bc %81%e4%b8%a \enterprise has direct hyperlInk/wiki/%e7%bb%8f%e6%e5%e5%e8%e5%e5%e3%e3%e7%b3%b\o economic relations individuals or enterprises in economic relations. The present customers are not merely agents of transactions in monetary interests, but their presence has a deeper meaning, affecting the development of an enterprise and its culture. The purpose of the service of an enterprise is to serve its clients first, and as the needs of different clients, the type of clients, and the status of clients are constantly being updated and improved, the enterprise now needs to not only look for customers, but also to tap the potential value of its clients, who not only meet their needs, but also want a mutually beneficial future with the enterprise that complements each other. (ii) philip kotler defines the value of a client by interpreting the value of a customer from the value of a customer and client satisfaction. In his view, the so-called “customer transfer value” referred to the difference between a customer's acquisition of a range of values from a product or service and a range of costs incurred by the client. The value of the customer is also twofold: one is from the point of view of the customer, which is reflected in the value that the company provides to the customer through the provision of goods and services, i. E., the demand and satisfaction that the customer receives from it; the other is from the point of view of the enterprise, which is reflected in the value that the customer has created for the company through long-term cooperation with the company and in the income that the enterprise has realized from the purchase of the client. For enterprises, the customer is an important strategic resource for their survival and development and an essential guarantee for sustaining their productive activities, and the extraction of the value of the customer plays a very important role in the sustainability of the enterprise. 2. The expression and significance of the value of a customer (i) the expression of the value of the customer is reflected in several aspects: the source of profit, the value of information, the value of the reputation, the fight against competition, and the sustainable development of the enterprise. A brief description of the source of the value of the client is given in the following areas: the enterprise sells its products or services to its client by various means and makes the enterprise profitable through the purchase of the client. The profit of the enterprise is based on the purchase of the client, so that the customer is the source of the profits of the enterprise, and the continuous development of the enterprise is based on the long-term interests of the client. The establishment of the business brand is also intended to attract the investment of the client. A good brand is bound to have long-standing customer loyalty, precisely because the trust and loyalty of the customer in the business has contributed to the formation of the company's brand. The customer's information value refers to the value of the information provided by the customer to the enterprise, thereby making it more efficient and better able to conduct its business. In the course of a two-way interaction between an enterprise and its clients, a variety of types of information provided by the client in various ways, including customer demand, customer satisfaction, information on the competitors, etc., to improve and improve the marketing of the enterprise, thus contributing to the growing maturity of the enterprise. The reputational value refers to the growth of the enterprise's sales and the value created by the increased number of new customers, as a result of the promotion of its products or services by satisfied customers to others, and the rapid rise in its visibility and reputation against competition by proactive customer recommendation and reputational dissemination: customer loyalty is an important basis and a strong back office for competition between firms and peers. Fostering customer loyalty, enhancing the value of the client and creating competitive advantages for the enterprise, despite the depth of external temptation, the customer adheres to the old brand of your enterprise, which is the result of the value that the firm develops for the client. (ii) the value of the customer is relevant to the value of the customer in terms of expressing the important and long-term impact of the faithful customer on the survival and development of the enterprise. An enterprise values its own customer value as a representative of its own future development, the extraction of the customer's value is a starting point, the enhancement of the customer's value is a process and the assurance of the customer's value is the result of an effort. Iii. Awareness of customer value (i) starbucks in cases of successful customer value realization: from a coffee taster 1 to a world where brands are particularly effective. Starbuck's branding is not simply mimicing traditional advertising and huge promotions, but rather using a zhor communication strategy - hyperlInk/view/932115. Htm \t blank logo marketing to promote the growth of the starbucks target group of customers by means of oral consumer transmission. The success of starbucks proved that a multi-million-dollar advertising campaign was not a prerequisite for creating a national brand, and that sufficient financial resources were not the only condition for creating brand products. You can do it step by step, one customer, one shop, one market at a time. In fact, it's probably the best way to win customer confidence, and it's the only place starbucks comes! Starbucks shapes a good reputation through a series of events. For example, return the original before the customer finds it missing; the manager of the store wins the lottery and distributes the bonus to the employee to work as usual; south hyperlInk /view/526914. Htm \t blank a store director in california hired a hearing impaired person to teach him how to order and thereby win people with hearing impairments, so that they feel friendly, etc. 2. Starbucks focuses on the development of customer assets. Each coffee student is trained on a 24-hour basis — customer services, basic marketing skills, basic knowledge of coffee, coffee production techniques. Coffee producers need to be able to anticipate the needs of their clients and be bold in their eye contact when patiently explaining the different tastes and scents of coffee. Starbucks also strengthens client relations by consulting clients. Headquarters projects per weekInk/view/1189795. Htm \t blank leaders read out their client feedback cards in public. The starbucks relationship model also extends up the supply chain to suppliers, including farms on coffee plantations, bakeries, paper cup processing plants, etc. Starbucks is going to build not only a company that creates new experiences for its customers, but also a company that values employee emotion and value. Schultz attributed much of the company's success to the “partnership” between the firm and its employees. He said, “if there is an achievement that makes me most proud in starbucks, it is the relationship of trust and confidence that we have built among the employees of the company.” at the same time, the process of selecting and evaluating suppliers is quite rigorous, and starbucks spends a great deal of human, material and financial resources developing suppliers and is able to maintain a stable relationship with suppliers in the long term, thus saving conversion costs and avoiding the impact of supplier adjustments on operations. As the economy moves, and as the bottom line does not lose its soul, starbucks has to take into account the formation of a union store, but the bottom line of starbucks insists on providing the freshest coffee, the creation of which is likely to cross the bottom line, may not guarantee the quality of coffee, may affect the brand of the enterprise, but the opportunity to attract more new customers is too tempting, the window cannot be kept open, and every exception in schulz is accompanied by “the inner struggle, he feels that the bottom line is better than the choice of a spouse, and the better the better the better the relationship is, the better if the knowledge is done. Jump in if you want or don't want to. It's putting yourself at great risk of failure." currently, less than 10 per cent of the stores in starbucks are licensed chains. Although..
