Image from visual china
Recently, the topic “the original sky umbrella can be repaired free of charge” has attracted the attention of many netizens. In response, the paradise umbrella maintenance office stated that, no matter how many years, it could be repaired as long as it had spare parts. Out-of-country consumers can also send it, “we'll send it back when it's fixed”. An umbrella that cannot be repaired can also be replaced with old ones and a new umbrella can be obtained with a few dollars。
Because of its high value, quality and high sales, the zhejiang umbrella has become a “glow of national goods” for some of the population, and maintenance of the package for life was once the idea of service that the brand was proud of. It is not surprising that this service is becoming less known as the human standard of living improves. The "real fixable" excavator exclaims the change in the perception of consumption and life brought about by modern development。
At the same time, it is difficult to ignore the efforts of an enterprise to live up to its commitments for decades. Like many private enterprises in zhejiang, there is an inspirational business story on the sky umbrella: in the 1980s, the hangzhou queen bin zhang began with 2000 yuan in the form of an umbrella in a small family workshop. The small workshop, under the motto “standing out, not losing its brand”, acquired the state-run west lake umbrella plant, which has been entering and transforming, emerging from a competitive rain brand and becoming an industry leader selling $2. 4 billion a year. It is by focusing on the differentiated approach of quality and heavy services that it will be able to do much more from the market of low industrial barriers and low-māori umbrellas。
The market is changing rapidly, and in the face of the constant renewal of consumer consumption, and in the face of the aftermath, will the old brand keep the promise of a “life-free warranty” that gets less and less appreciated? The sky umbrella gives the answer. The image of a company with a small umbrella and good faith is high。
We often see which old brand is working on cross-border affiliations today, which old brand is making red ice cream tomorrow, and which ideas attract people's eyes. However, other old businesses that have been baptized by the market economy know that innovation cannot be done without being right. Keeping the foundation of the start-up, keeping pace with the success of the economic cycle, keeping the details of what can be done to build a “mersional river” and trying to take root in the consumer's mind, taking advantage of the next wave of opportunities to win the rainbow。
The sky umbrella, the true mécracies, is complemented by respect for things and an attitude to life. Today we have less value than before. This is an aspect of the “privilege” of material enrichment given to modern human beings, while it makes us less aware of the companionship of old objects. During these years, life styles such as the extreme wind have become popular, and some people have begun to block the effects of consumerism and re-examine the traditional philosophy of living “for all”。
More recently, 13 departments, including the ministry of commerce, issued a three-year plan of action (2023-2025) for the full advancement of the city's 15-minute community, calling for the completion of “one-size-fits-all” facilities. The minor repairs include a response to the bottom-up needs of cities and a protection of a life-saving lifestyle, so that consumers who believe in such life ideas can make it possible to make it possible to fix it as much as a good word about the commodity economy and as a detail of quality of life。
