The knowledge economy era - the innovation of marketing in our country - the knowledge economy and the information technology-based knowledge economy provide material and technical guarantees for business enterprises to implement market-centred and customer-oriented marketing. The following is a paper on the content of the compilation, which you are welcome to read. Summary: for enterprises to develop in the long term, they must rely on knowledge and information, and rely increasingly on intelligence in production operations than on physical strength. In this era of knowledge-intensive and intelligent economics, profound changes have taken place in the traditional productive way of life, the economic, cultural and political aspects of society, as well as in the existing environment of enterprises, whose marketing behaviour has been influenced by the revolution. This paper provides a detailed description of the knowledge economy and its characteristics, describes the concept of marketing in the age of the knowledge economy and provides an in-depth study of the innovative development strategies of marketing in the age of the knowledge economy in order to ensure that business marketing can adapt to the changing times. Keywords: knowledge economy; marketing; innovation; strategy: introduction: with the advent and depth of the knowledge economy, all aspects of human life have changed before. The marketing environment has changed dramatically and its components have taken on new features and patterns. In the age of the knowledge economy, marketing can be described as “two levels and three dimensions”. Among them, “two levels” are the strategic and strategic levels of business marketing in the age of the knowledge economy, and “three dimensions” are the development of knowledge marketing, traditional industry marketing in the age of the knowledge economy and the marketing of emerging knowledge industries. At the level of marketing strategies in the age of the knowledge economy, the marketing of knowledge is oriented towards marketing in new economic patterns, and marketing activities in both traditional and emerging industries must follow the patterns revealed by knowledge marketing in order to achieve longer-term development. The development of marketing for traditional industries and the marketing of emerging knowledge industries are at the level of marketing strategies in the age of the knowledge economy. These three aspects complement each other and together form the whole of marketing in the current age of the knowledge economy. I. Innovative development strategies for marketing in our country in the age of the knowledge economy i. Innovative marketing concepts i. Innovative marketing concepts as a result of this phenomenon, businesses and products are moving to the world. The search for wider development space has led to the progressive development of many products as products of globalization and the development of the international pillars of many countries. In particular, for the more powerful tncs, their long-term vision is to focus their marketing on the global market and to guide their marketing activities through global marketing concepts. Coca-cola, for example, has developed into a global transnational corporation based in the united states, with branches in dozens of countries around the world and sales markets in more than 100 countries worldwide; aerial automobile companies have also grown into european companies by french companies and have markets in countries around the world. The marketing scope of these companies is not limited to the home country, but rather to the world. With the rise and development of science and technology, people are accelerating towards the age of the knowledge-based economy, which is likely to exceed expectations in the future. The result of this development is nothing less than the acceleration of economic globalization and the internationalization of markets. Thus, for businesses to develop in the long term, global marketing concepts must be developed. 2. The concept of the marketing of knowledge, which has evolved with the development of the knowledge economy, corresponds to the knowledge economy. Knowledge, information and intelligence are highly valued by the concept of knowledge marketing, while traditional close experience is no longer suited to modern and increasingly competitive markets. Today's society belongs to the age of the knowledge economy, and its development, based on the scientific and technological revolution and centred on information technology, has a profound impact not only on people's productive lives and ways of thinking, but also on the management and marketing of enterprises. It is therefore important to firmly develop the concept of knowledge marketing in enterprises, to fully exploit the cultural content of the product, to increase the intellectual content of marketing activities, to agree with consumers on values, to ensure that the products of the enterprise are able to develop a stable relationship with consumers in technology, knowledge and habits, and ultimately to transform customers into faithful customers of the enterprise. The concept of green marketing, the development of green products and the concept of green marketing have not only given life to businesses in the new era, but has also become a new trend in business marketing today. In the concept of green marketing, the marketing activities of enterprises should aim at sustainable development, with an emphasis on the protection of the ecological environment while at the same time developing the economy, as well as an increased focus on renewable resources and their reuse for resource conservation and prevention of environmental pollution. The traditional marketing concept is based on the integration of consumer, business and social interests, while the green marketing concept focuses on the integration of consumer, business, social and ecological interests, increasing the importance attached to ecological interests, which are considered to be the safeguard of the remaining three. (ii) innovative marketing practices1 and innovation in product strategies. On the one hand, with the advent of the age of the knowledge-based economy, the product's outreach and content have changed dramatically. In terms of product outreach, in the twenty-first century, not only are traditional agricultural and industrial products commodities, but knowledge, services, information and technology have also been transformed into commodities, meaning that the main consumer target of consumers is shifting towards knowledge-related intangible products; from the perspective of product content, knowledge is the central element of the knowledge economy, and thus the knowledge content of the product needs to be raised. Thus, in the age of the knowledge economy, the measure of product value has shifted from material to knowledge-based. On the other hand, in the age of the knowledge-based economy, where the development of information technology has led to a significant reduction in the design, development and use cycles of products, it is important for enterprises to accelerate the development of new products and to put the products developed on the market in a timely manner. In terms of strategic innovation in products, this can be seen mainly in the following ways: first, the number of modern service-based products that win clients is increasing. (a) the services economy is part of the economic pattern, as evidenced by an increase in the share of services in the economy, and by the shift of key elements of competition to product-side services in a situation where price competition is not clearly advantageous and product homogenization is high; second, human marketing campaigns to explore the intellectual and cultural content of products in order to make consumers feel more humane; third, to meet the needs of consumers ' individuality and constantly adapt to their diversity
