In the fields and villages of the cloudy land, a more than four-year-long rural renewal labour competition for financial services has been under way. Financial “live water” surges, pouring new weather into the countryside and creating a new picture of the “three farmers”。
Since 2022, the yunnan general trade union, in association with the yunnan branch of the people's bank of china and the provincial and rural renewal bureaus, has identified priority targets for more than 10 competitions, such as financial support farmers, inclusive finance and farm-related loan balances, under the theme “inputs, management, services, features and models” and organized 228 financial institutions, 555 business networks and 80,000 bank workers throughout the province to re-establish the main battlefield in the countryside。
Over the past four years, the province's agricultural loan balance has increased three times, reaching 1. 3 trillion yuan by the end of 2024; the balance of microcredit for the population living in poverty stands at 21,990 million yuan, making it second in the country. This project, which was incorporated into the national leading labour competition by the national general trade union, has become the only leading labour competition brand in the national financial system and in the national service sector。
Innovative financial products
“in the past, traditional credit had to be either mortgaged or secured by a guarantee company, with a `blueberry loan' from the farm, without collateral and guarantees, and the processing process had been reduced by half. Zhao zhongjun, the head of the company for modern agricultural science and technology, praised the initiative. Last year, he applied to the red river branch of the bank of agriculture of china for a $2 million “blueberry loan” to scale up cultivation, which has now led to more than 50 farmers using smart-growing techniques to generate wealth。
Of the over 100,000 acres of blueberry fields in red river county, facilities account for over 90 per cent. The construction of new smart sheds, the introduction of high-quality varieties and the acquisition of storage equipment require considerable financial resources, while traditional loan requirements for collateral and credit rating have been prohibitive to many operators. Last year, the china agricultural bank's yunnan branch innovatively launched the blueberry loan, which reduced the credit credit threshold from aa+ to bbb+, with a credit rating of over 600. As of june this year, the product had provided $289 million in financial support to 203 operators, which has strongly supported the quality development of the red river blueberry industry。
Financial innovation is an accelerator for industrial revitalization. Incentived by the labour competition, financial institutions throughout the province focused on the “1+10+3” highland niche agricultural industries, using a combination of credit, bonds, equity, leasing, etc., in order to tap financial resources into the advantages of expanding “earth products”, a “industry-one product” model of financial services has flourished throughout the country. The yunnan rural credit union has launched a series of innovative financial products, such as the seven-choose-choose-choose loan, which supports tourist villages in developing their agro-engineering industry; the yunnan branch of the business bank, which has launched the cloud-truck-home loan, which has been awarded a cumulative amount of rmb 270 million; and the yunnan branch of the china agricultural bank, which has been helping to create the south brewer paradise, which has invested $2. 115 million in credit。
Other financial institutions are also competing for innovative service products, such as “coffee loans” and “grass and fruit loans” for wealthy farmers and non-farmer credit projects. At present, the financial chain and the competition chain have expanded from 12 traditional agricultural chains such as tobacco and tea to more than 40 agricultural chains such as bovine, wild bacteria and nuts. By the end of 2024, the province-wide highland specialty agricultural loan balance had exceeded $290 billion。
Digital finance speed up to the field
Entering the smart greenhouses of the meng kim peng flower company in the village of peng yi city, the equipment, such as the automatic regulation of temperature and humidity and the integrated irrigation of water fertilizers, is operating efficiently, and workers are busy picking and packing. The head of mongung plum flowers company, song xinyong, introduced: “we invest more than $300,000 per acre in flowers, and the `flower loans' launched by wahxi bank uses credit ratings and loans are quick and convenient. The company now produces 30 per cent more than it did before the equipment was upgraded.”
Fresh cut flowers are the dominant industry in yunnan, but flower farmers have long faced “financing pain”. The bank of china, kunming, has developed a series of “dispensary loans” to integrate 100 large-scale data on the sale of flowers at average prices, grade rates, default rates, etc., in collaboration with the centres of flowers, and to integrate self-researched systems that automatically measure financial needs and assess compliance capacity, so that flower farmers can convert their planting techniques and past sales into credit sharing. Flower farmers submit applications, upload data online through mobile banks, automatically approve systems, sign electronic contracts online, issue loans directly to accounts, and the service period is reduced from 7 working days to 2 hours。
“the labour competition is not a match, but rather a true help to farmers.” the relevant head of the provincial trade union states that, through the competition, financial institutions use the quality of services as a core indicator, using digital techniques to reduce service distances, to encourage farmers to move from running on-site to online, to mortgages to credit loans, and to make financial “live water” truly “floating and useful”。
China's construction bank, yunnan province, relies on the “one cell phone cloud loan” app to set up an integrated platform for rural renewal of financial services in yunnan province, and supports the expansion of the agricultural industry by innovative financial products such as the “land mortgage” “land mortgage” “foundation of facilities agricultural loans” and “lending for loans”. As of the end of june 2025, the “cloud loan” had a cumulative value of 36. 687 billion yuan in loans and a balance of 15. 849 billion yuan in loans to 606 million farmers throughout the province。
Financial institutions have also extended the reach of financial services to villages and villages, including through mobile financial services vehicles, “mobile backpack banks” and the selection of financial agents for first-line services. At present, there are 13,237 all-provincial farm payment points in the province, so that farmers can carry out transfers, contributions, etc. “no village”. In response to the financing needs of small and medium-sized micro-enterprises (msmes), 225 inclusive financial services harbours and 45 loan centres were established throughout the province, providing loans of $3. 26 billion and $20. 17 billion to 7. 14 million enterprises and 58,000 credit-holders, respectively, by the end of 2024。
• services development
“sitting the jin sha river without watering the fields.” this is the plight faced by the people of kang zheng village in won zhengzhou for generations. And now, as the “waterlight complementarities” project advances, everything is about to change. The project will not only solve the problem of irrigation of 667 million acres of arable land, but will also result in the addition of 327 million acres of irrigated land and the transformation of the mine field into a productive field。
“the project is advancing rapidly and thanks to the policy financial support of the yunnan branch of the china bank for agricultural development.” following a presentation from yun fei, the chairman of the state investment management company ltd. Of won-joon county decided to invest in an integrated “water-light complementarities” development project that combines photovoltaic power generation, water extraction, water distribution and irrigation in the town of kang, following studies at the provincial, state and county levels. The rural issue yunnan provincial branch has included the project in its annual focus, using the “single pledge guarantee of accounts receivable” model, which guarantees repayment of the project's future income, breaks the guarantee bottlenecks and opens the way to preferential lending. In september 2024, 460 million yuan in loans were granted quickly, and a cumulative total of 4 146 million yuan in loans is being invested to boost the pace of work。
In the practice of promoting rural renewal, policy finance has been ahead of schedule and exemplary. Since the beginning of the labour competition, farmers have increased their policy financial support by focusing on high-standard agricultural land in yunnan provincial branches, cropland management protection, cropland shifting, agricultural land preparation, etc. By the end of may this year, the loan balance stood at $19,539 million, with a cumulative amount of $1,005 million disbursed during the year。
In the first half of this year, the bank's yunnan provincial branch actively promoted the rural renewal project, which focused on supporting county infrastructure projects, with a cumulative loan of rmb 1,684 million in the first half of the year, representing a net increase of rmb 1,449 million. China's agricultural bank, yunnan provincial branch, has explored the modalities of monetary cooperation, created a model financial rehabilitation area for the country's national unity and progressive villages in ruijiang county, implemented the most favourable loan rates for farmers and disbursed $352 million. Financial institutions in wenshan and diqing have innovatively established national solidarity financial services stations, financial pioneers and promoted the “party-building plus finance” model。
By the end of 2024, there was a balance of rmb 1. 19 trillion in 88 anti-poverty districts across the province, rmb 41. 7 billion in 27 countries and the second largest in the country, and rmb 3,325 million in loans for 206 follow-up support projects for vulnerable and pro-poor evictions。
Over the past four years, through the development of advanced models of push trees, the province has received a cumulative recognition of 4 workers and 12 award-winning workers from the department's fifty-one labour awards, as well as 4 workers' pioneers, and 90 collectives and 150 outstanding workers, leading to the formation of a financial iron force known as “agriculture, country-friendly, farmer-friendly”。
The financial support farming contest extended the “back-to-scratch” field to the front line of rural renewal, using specialty products to activate industries, upgrade services with digital technology, and use policy to bring people to life。
The relevant head of the provincial trade union said that the mechanism of labour competitions would continue to be deepened, that it would systematically plan for industrial integration and integration in yunnan, that it would refine initiatives to increase inputs and innovation, that it would encourage workers in the financial system to play a leading role, and that it would write an excellent chapter on the financial services of the new era, the “three farmers”。
