Summary: the government's microblogging of the public domain, providing a platform for public discourse and engaging the public in public discussion, can enhance the government's adhesion to the media, communication and orientation. This paper presents an analysis of the need to construct the public sphere of government microblogging in the light of the important statements made by the general secretary of xi jinping on the work of public opinion, and proposes a structural path to the current situation。
Keywords: political microblogging, public domain, building paths
In the context of the media as a whole, weibo, in government, has published messages from the state and political ideological positions, provided a dominant position for the dissemination of mainstream ideology, and built a vehicle for the construction of the chinese language system. The public sphere of government-building microblogging can promote active participation in public affairs and public debate in the public sphere, monitor public power, promote the development of online public access and enhance public opinion and dissemination of microblogging。
Weibo and the public domain
Government openness is an important institution for building a rule of law government, and it is an innovative way of doing business, and it has become a “formulation” for the party sector. The political matrix on the microblogging platform has progressively achieved regional, ministerial and system-wide coverage. According to data from the people's network information cell, as at 31 december 2015, the number of political tweets certified by the xinhua weibo platform stood at over 150,000, an increase of 22287 compared to the end of 2014; of these, 114706 were official microbloggings by government agencies and 37684 by public officials. The total number of tweets issued by the government in 2015 was approximately 250 million, the total number of original tweets was nearly 100 million, and the number of tweets issued exceeded 111. 7 billion. In mainland china, 1915 newspapers were published, with a total print run of 4. 82 billion copies. The government microblogging is nearly three times the print run of newspapers. One
As a communication platform for government organizations, the political microblogging has a public character. The government exists for the public good, as does its organizations, which use the government's microblogging platform to publish government information, conduct microblogging and respond to cyber-crisiss, which must be based on the public interest and be accountable to society and citizens。
The public sphere is an ideal model for a democratic society and a tool for social criticism in habemas. In the so-called public sphere, habemas believes that the public sphere is the sphere of public opinion and that it is opposed to the private sphere. In some cases, the public sphere is, in fact, the sphere of public opinion. In this area, citizens can monitor public power and can freely express and make public their views on public affairs, safeguard the general interest and public welfare。
When the public reached a larger scale, habemas argued that newspapers and periodicals, radio and television were such media in the public domain. In our country, development in the public sphere has its own characteristics and the public sphere of the mass media is less functional. With the development of the internet, the public is free to express its views on public affairs, and microblogging has undoubtedly become a representative medium in the public sphere, with many public events taking place in the microblogging space. It is an important force for microblogging, as well as a communication platform for government organizations, how to enhance the public nature of microblogging, allow public opinion to flow within reasonable channels and explore the public dimension of microblogging。
The need to build the public sphere of government microblogging
Acquiring online public opinion to lead the way, and enhancing the dissemination of government microblogging
“the struggle for public opinion” has become an important aspect of public opinion guidance. At the national conference on the promotion of thought, held on 19 august 2013, secretary-general xi stated that the internet had become the main arena in the fight against public opinion and explicitly called for “the work of public opinion on the internet to be a priority in the dissemination of ideas”. According to general secretary xi, many people, especially young people, do not look at the mainstream media and must face up to the fact that they must invest more in taking the initiative in the field of public opinion as soon as possible. 3 “the newer will retreat”, “the wise will change from time to time, and the knower will do whatever he wants”。
In a media-wide setting, microblogging, twitter, forums, qq, etc. Can provide space for the public to express their views freely, and if the new government media closes public discourse platforms, it is tantamount to relinquishing the right to direct public discourse. The government's microblogging platform, which provides a platform for public discourse and attracts public participation in public discourse, can enhance the government's own media adhesiveness and enhance its dissemination and orientation。
To reflect the unity of party and people and to enhance communication in politics
Party and people are always united. In his speech “8. 19”, the secretary-general of xi made a clear statement on the issue of people's sexuality from the point of view of the party's philosophy of governance and the fundamental nature of the press, in particular the relationship between people's sexuality and party identity. He stated that it was in keeping with the right political orientation, the people's focus and the unity of the party's ideas and voice. This is a fundamental requirement that must be borne in mind in the conduct of advocacy and is an important guideline that must be upheld at all times. In order to maintain partyism, ideas can be given a clear position and direction; in order to be popular, ideas can be given a source of vitality and motivation. By combining party and popularism, practice and unity, advocacy efforts can bring together the ideas and voices of the party, so that it can be reassured and satisfied. Four
There is no dissociation from popular partyism or from partyism. The two cannot therefore be separated, let alone opposed. As the emerging media of the government, the government weibo adheres to the principle of partyism in its development, both as the voice of the government and as the voice of the people. By building the public sphere of government microblogs, government organizations can communicate the party's routing policy to the public and become a conscious action by the people, while keeping abreast of the demands of the population, identifying problems in social governance, resolving problems and promoting social governance。
Putting power in the cage of the system and promoting public opinion oversight of the government's microblogging
The secretary-general of xi has repeatedly stressed the need to improve the system of checks and controls on the functioning of power, to allow the people to exercise oversight of power, to allow power to operate in the sun and to ensure that state bodies exercise their powers in accordance with their statutory powers and procedures. In his speech at the colloquium on cybersecurity and informatization on 19 april 2016, he stated that “an important tool for putting power in the cage of the system is the role of public opinion, including internet surveillance”。
The government has set up a platform for public discourse in which citizens can freely express and make public their views on public affairs, monitor public opinion in the executive branch of the state, promote people's democracy, supervise public power, facilitate the administration of the law and promote the rule of law in the sunshine government. The people-centred approach, listening to the people, drawing on their minds, resolving social conflicts, serving the lives of the people, and fully respecting and guaranteeing the citizens ' right to information, expression, oversight and political participation are essential attributes and inherent requirements of government microblogging。
Lack of government microblogging in the public domain
In the face of the new patterns of media dissemination and the complexity and challenges of cyber-ideology, in recent years our government organizations at all levels have focused on the development of new and emerging media in government, which has made great strides in communicating, guiding and servicing china's mainstream language, but still suffers from deficiencies in public sector construction。
Inadequate provision of public information
Government microblogging differs from general microblogging in its administrative character and requires timely and public information on government matters, particularly on key government policy decisions. These are the main types of information that are currently being published in the government's weibo: political information, information on public services, information from the media, information from chicken soup and information not relevant to the region. In general, there is a lack of information on the original government and a lack of political public issues in the publication of topics. According to figures from scholars on shanghai, nanjing, chengdu, guangzhou, china, and beijing on the five most influential political issues of weibo, information on everyday life and recreational sports accounts for 70 per cent of the total, while information on political affairs accounts for only 20 per cent of the total. There is depoliticization and de-publicity in our political affairs, and the public sphere is shrinking and increasingly dominated by private life. Seven
No comments on public issues
In comparison to information on life and recreational sports, political information is the focus of attention of netizens, who comment more frequently. To a certain extent, the interface between the government's microblogging and information spaces has formed the public sphere known by habemas as where netizens can express their views on public affairs, question and criticize government decisions and actions and supervise public power. However, there is a lack of an official response to comments from netizens in the political information interface, and there is a marked lack of interaction and there is an urgent need to strengthen the public opinion in the political information interface. The publication of a mist and rumour on 5 december 2016 by chengdu, “the third in the world of the chengdu air pollution index is a rumour”, has attracted strong interest among netizens, and 573 comments on this information. Netizen comments are filled with resentment, with accountability for the poor governance of government institutions, and with torture of government authorities for evading their responsibilities, more so in the hope that government organizations will come up with more practical measures to combat the fog. The absence of any deletions from the “sungdu release” of these criticisms and challenges to government organizations is a significant step forward in demonstrating the inclusive and frank attitude of government agencies towards internet discourse. However, there is a lack of guidance and, in the face of many voices of challenge and criticism, there is little response from chengdu, although the response of the young “sungdu” staff members with a weeping look did not attract sympathy from the netizens。
In the political microblogging interactive space, the comments and questions of netizens are largely speechless, unresponsive or directed. There is also a lack of one-way indoctrination, interaction, in-depth and responsive information and a lack of answers to questions and queries from online partners. Ignoring feedback from netizens can lead to widespread discontent in cyberspace and build up to a certain extent, reducing the credibility of the government and undermining its image。
Building a path to the public domain of microblogging for government
In the grasslands, the treachers form a two-way interactive communication mind
In his address to the symposium on cybersecurity and informatization on 19 april 2016, secretary-general xi stated that the internet is a major platform for social information where hundreds of millions of people have access to information and information, which can have a significant impact on their ways of knowing, thinking, values and, in particular, on the state, society, work and perceptions of life. Consensus-building is not easy, and we all need to work together. In order to achieve our goal, a concentric circle must be formed under the internet. 8
