The 2026 web-based game planner interview series i, and the strategic and market analysis issues (a total of 5 issues, with a total of 10 points and a total of 50 points) were in the context of topic 1: internet-based games continued to lead the global hand-to-hand market in 2025, but faced intense competition from emerging game companies. Please analyse the core competitive advantages of web games and suggest at least three strategic directions for development in response to market trends in 2026. Answer point: 1. Analysis of core competitive advantages: - brand influence: owning national ips such as dream west and big word west, with a strong user base. - technical power: self-study engine technology leads, e. G. N3 engine has advantages in visual performance and performance optimization. - operational capacity: there is a wealth of detailed operational experience, such as the community building of the fifth personality and the ecology of the electronic competition. - cross-platform strategy: multiple-end coverage (pc, mobile, mainframe) to achieve interconnectivity of user assets. 2. Strategic direction for the year 2026: integration of the meta-cosm: integration of the existing game ip with meta-cosm technology and development of immersion social experience space. - localization of globalization: the introduction of customized versions for markets such as south-east asia and europe to optimize localized business strategies. - deepening the ecological dimension of the competition: more official games of the game ip, expanding the market for live broadcasts and derivatives. Background to topic 2: the 2025 online game financial paper showed that the share of overseas market revenues had increased to 40 per cent, but that the retention rate was lower than expected in some areas. Please analyse the reasons and suggest improvements. 1. Analysis of causes: - inadequate cultural suitability: some games fail to take fully into account local cultural practices and pay preferences. - late response to customer service: lack of localization of overseas passenger service teams has led to the loss of players. - increased competition in the market: rivals such as telecommunications and mihau are active in south-east asia and latin america. - different payment patterns: the domestic high arpu model is difficult to apply in some markets. 2. Suggested improvements: - establishment of localized operational teams: establishment of independent operational units in key markets, staffed by indigenous talent. - optimization of payment strategies: introduction of proprietary pricing and promotion activities that meet local consumption levels. - enhance community interaction: improve user viscosity through local kol collaboration and player community operations. - data-driven decision-making: establish an overseas market data monitoring system and adjust operational strategies in a timely manner. Background to topic 3: industry projections for 2026 show that ultra-high-level images (8k) will be a game frame, but the share of low-end machine users in the online game segment remains high. Please propose a solution. Answer points: 1. Technology adaptation strategy: - gradual painting quality optimization: provide multi-level painting options that allow players to adapt to their equipment performance. - cross-platform performance optimization: develop a light-quantitative version or open performance model for low-end machines. User stratification: -a/b test: validation of the effects of different painting settings on retention through small user tests. - equipment guide: set up equipment detection features in the game to advise low-end machine users on fit-in. 3. Cost-benefit balance: - optimization of server resources: improved server efficiency through algorithms and reduced cost pressure from high quality. - value-added service design: introduction of a pay-for-mass upgrade package to provide differentiated experiences for high-end users. Topic 4 background: the internet easy games are scheduled to launch a serious social mmorpg in 2026, but under pressure from competitions such as the one. Please analyse market opportunities and develop differentiated competition strategies. Answer points: 1. Analysis of market opportunities: - growing social demand: z generation players focus more on social experience within the game and community belonging. - cross-platform social trends: players want seamless socialization between pcs, mobile phones, hosts. - elemental innovation space: the traditional mmorpg can add more innovative social mechanisms. 2. Differentiated competition strategies: - innovative social systems: development of non-coercive social systems (e. G. Anonymous social channels, community autonomy mechanisms). - cross-platform synchronization: achieve interoperability of data on equipment, role progress, etc. Project ip linkage: launching activities with other ips (e. G. Harry potter, seafaring king). - eco-closure design: building economic cycles in games and reducing reliance on third-party platforms. Topic 5 background: in the context of increased policy regulation, cyberplay needs to balance innovation with compliance. Please propose concrete measures. Points of answer: 1. Content compliance measures: - establishment of a three-tier review mechanism: first instance - second instance - final review to ensure that content is in line with the interim scheme for the management of cyberplay. - introduction of ai-assisted audits: use of technical means to identify offending phrases and sensitive elements. 2. Innovative protection strategies: - ip reserve scheme: increased input into derived ips such as light novels, cartoons, etc., to inform game innovation. - technology patenting: patenting innovative technologies (e. G. Anti-sink system optimization) subject to compliance. 3. User feedback mechanism: - develop a player reporting system: respond quickly to player feedback on irregularities. - regular compliance training: training on policy and regulatory issues and awareness-raising for development, operational teams. Ii. The product design and user experience topics (a total of 6 10 points each, with a total of 60 points) are in the context of topic 1: the loss of core pay users is as high as 30 per cent when a new game is online. Please analyse the reasons and propose improvements. Element of the answer: 1. Analysis of the causes of leakage: - too high a threshold for payment: the design of payment points at the start-up stage is not reasonable. - insufficient sense of value: players do not fully experience the core of the game. - social stress: the design of the pvp system has frustrated non-payment players. 2. Improved options: - optimizing payment paths: designing payment points at natural game nodes to provide progressive payment options. - enhancement of the sense of value: promotion of the immersion of games through drama, social functions, etc. - adjusting the competition regime: introduce a matching balance system in the pvp and reduce the frustration of non-pay players. Background to topic 2: the difficulty of acquiring props in an internet game in overseas markets has led to a decline in player satisfaction. Please propose a solution. Points of answer: 1. Diagnosis of the problem: - the drop rate is not well designed: core props are available for too long a time. - the sole purpose of props: players are less aware of their value. - unequal design of cycle activities: some versions are updated with low frequency. 2. Solutions: - dynamic fall system: adjust the probability of the fall of a tracker based on player activity. - multipurpose props: increase their application in pve, pvp, social etc. - enrichment of activities: weekly small updates and time-bound activities. Topic 3 background: the internet easy game plans to develop a recreational puzzle game, but the market is highly homogenous. Please suggest innovative points. Points for answer: 1. Innovative direction: - cross-media narrative: linking games to entity puzzles and creating a virtual connection. - design of the ai counterparty: develop a learning npc counterparty to improve the taste of gaming. - community-to-community model: allows players to design puzzles and upload them for challenge. 2. Differentiation strategy: -thematic depth: selects a specific historical period (e. G. Don dyton sung) as the context for the game. - fine arts innovation: use animated aqueous style, different from the dominant euro-cartoon style. Background to topic 4: a web-based game test found a 25 per cent loss rate for players during the induction phase. Please optimize the design of the rookie guide. Answer points: 1. Optimization direction: - dynamic difficulty curve: auto-regulating the pace of teaching based on player performance. - visualized feedback: increased operational tips and impact demonstrations to reduce learning costs. - emotional design: promotion of intergenerational awareness through npc interaction and drama. 2. Specific measures: - design of the "train for trial": allow players to experience core play before entering the game. - sets growth milestones: animation and special effects mark player achievements and enhance access. Topic 5 background: a game of online games is complained of by players because social system design is not reasonable. Please suggest improvements. Points of answer: 1. Question analysis: the threshold of the public association system is too high: new players have difficulty joining the core organizations. - the chat system has a single function: there is a lack of private chat, group chat hierarchy management. - the social punishment mechanism is excessive: the player has been severely punished for irregularities. 2. Improvement programme: - flexible social structure: provides a wide range of social options such as open associations, interest associations, etc. - classic chat systems: different levels of chat are designed: world, channel, private chat, chat. - progressive punishment mechanisms: a hierarchy of penalties for non-compliance (warning-prohibit-envelope). Topic 6 background: the internet easy game project introduces a cross-play social system, so please design the core function. Answer points: 1. Core functionality design: - asset sharing system: allows players to use parts of props in different web games. - cross-combination: achieve different server players. - social files are shared: integration of game friendships and player achievements. 2. Technical difficulties: - data synchronization mechanisms: there is a need for efficient data transmission and storage programmes. - permission management system: ensure user privacy and data security. Iii. Data analysis and operational strategy (four issues of 12. 5 points each, with a total of 50 points) please analyse the causes through the data indicators and propose solutions. Elements: 1. Analysis of data indicators: - changes in retention rates: loss nodes analysed through retention rates on the following day, 7 days. - user behaviour path: analysis of behaviour differences between new and old users at key nodes。- rate of conversion of payments: comparison of recent and prior payment user characteristics. 2. Solutions: - funnel analysis: locate specific points of user loss (e. G., novice guide, core play). - a/b test: validate the effectiveness of the improvement programme. - user research: understand the reasons for the loss of users through questionnaires or interviews. Topic 2 background: "flower core user fees" occurs in a game of online games. Please identify the reasons and propose solutions through the data analysis. Elements: 1. Data analysis dimensions: - arpppu changes: analysis of changes in payability of different user groups. - paths to paying behaviour: differences in behaviour between high- and low-paid users. -the impact of the game version: examine the impact of recent updates on the payment system. 2. Possible causes and solutions: - payment point design issues: adjusting the value of the payment route and increasing the grounds for payment. - core play fatigue: introduction of new content or activity stimulus payments. - the impact of competition: monitoring the impact of competition on user-paying decisions. Background to topic 3: decline in the community of online games. Please identify the reasons and propose solutions through the data analysis. Answer points: 1. Community data indicators: - changes in post volume: analysis of growth trends in different types of post. - declining rate of interaction: interactive indicators such as inspection points, comments, forwarding, etc. - participation of new users: comparing the behaviour of new and old users in the community. 2. Solutions: - content orientation: programming topic events and stimulating the creative will of users. - optimization of functions: improvement of community-recommended algorithms and improved exposure to quality content. - user stratification: implementation of differentiated operational strategies for different active users. Background to topic 4: the web game needs to support iterative decision-making in the game through data analysis. Please design an analytical framework. Elements: 1. Analytical framework design: - core indicator system: contains key indicators such as retention, payment, activation, etc. - version comparison analysis: develop a baseline and test data comparison model. - integration of user feedback: quantitative scoring system is established in conjunction with player community feedback. 2. Specific analytical methods: validation of results from -a/b tests: ensure statistical visibility of data changes. - user group analysis: developing a differentiated and iterative strategy for different user groups. Iv. Background to technical realization and architecture (three issues of 15 cents each, total 45 points) title 1: a large mmorpg game is planned to introduce cross-comb functions. Please design the technology architecture programme. Answer points: 1. Technical architecture design: - distributive server clusters: distribution of players using dynamic load-balanced technology. - data synchronization program: designing the cross-cutting data synchronization protocol to ensure consistency of data in grouping. - network optimization measures: use of the udp protocol and the heart beat detection mechanism to reduce delays. 2. Key technology selection: - database: support cross-server data queries using distributed database clusters. - news queue: kafka is used for inter-service communication. - cache: use redis cache player information. Topic 2 background: a game of online games requires a fair match of the pvp. Please design algorithms. Answer point: 1. Match algorithm design: - elo scoring system: calculate player strength and achieve dynamic matching. - sub-coupling mechanism: distinction of players by level of strength. - waiting time optimization: the priority queue is used to reduce the player waiting time. 2. Technical realization details: - real-time status synchronization: use websockets to keep the client-server status synchronized. - error tolerance mechanisms: designing to match failed logic and avoid queuing parents ' time. Question 3 background: a game plan for online games
