Chief photographer of the chinese economics weekly
Zhang yan, zhang yan, beijing
(this paper is published in china economics weekly, no. 22 of 2019)
On the evening of november 23, an article published on the "your game my heart", called "the net detachment of the man, let the security guard kick me out of the company. The article that i've been through in person! Has drawn the internet into the vortex of public opinion。
The author states that he had spent several months dealings with internet easy about leaving after he had fallen ill and that during that period he had been subjected to forced, calculated, monitored, framed, threatened and violent layoffs。
On the evening of 24 november, the easy internet response to the “violence layoffs” reported that verification was under way. On the morning of the 25th, the internet issued a statement acknowledging that there had indeed been a number of impropriety among the persons concerned, such as simple and gross, unpopular behaviour, and apologized to the person concerned for “the willingness to provide the former colleague with all feasible assistance”. It is revealed in the declaration that, after review, the performance of the party is not satisfactory。
The easy issuance of a statement on “violent layoffs” recognizes that there are many abuses, such as simple and rude behaviour, and apologizes to the incumbent. This is illustrated by the web-based headquarters located in beijing。
Chief photographer of the chinese economics weekly
There's a lot of talk about layoffs
Behind the “violent lay-offs” were repeated reports of lay-offs since this year。
On october 20th, an article entitled "the voice of retarded employees" was published in the "my heart of your game" micro-letter, which listed "the voice of retarded employees"。
Since mid-year, the internet has been prone to rumours of layoffs。
According to a report in july this year, “web-friendly media are engaged in disguised layoffs, involving employees or nearly 2,000 people”. Subsequently, the internet responded by issuing a statement stating that the media had written a story simply in the words of an “old employee” without any official verification from the internet media group; that the news that the internet’s employees would be subject to large-scale layoffs once again after the news that the internet’s employees would be acquired by ali baba had been circulated; and that in october, the news that 55 per cent of the internet’s “accessible” employees would be terminated to prepare for their listing。
In the face of repeated reports of layoffs, on november 21 a telephone conference on the internet's three-quarter financial paper, cfo yang zheng called it a “fiction”: “as a whole, by the end of the third quarter, and especially with the end of the summer recruitment season, the number of our employees rose slightly compared to the end of the previous quarter and the end of last year. I believe that this is a powerful piece of evidence so that the rumours about the ease with which the network can be reduced are not broken.”
Main game growth is weak
Whether or not the ease of the internet is being significantly reduced, the ease of the internet is indeed under pressure to slow growth in the last two years, and even the most lucrative games are facing the challenge of falling growth。
Former employees in this “violent lay-offs” event were previously engaged in online games。
Just a few days ago, net yee released his first financial report after the business restructuring. In the third quarter of 2019, net net net income from the internet totalled $14. 64 billion, an increase of 11. 2 per cent over the same period and an increase of 1. 2 per cent over the ring. Of this amount, 11. 5 per cent, or 78. 8 per cent of the total, was earned from online online games。
Looking at the financial accounts of the past year, it is clear that the growth in the performance of online online games, as the backbone of easy revenue, is somewhat inadequate. In 2018, the q4 online game business grew at 37. 7 per cent per year, in 2019 q1 at 35. 3 per cent per year, and in 2019 q2 at 13. 6 per cent per year, while the latest published q3 newspaper showed that the q3 rate of increase had dropped to 11. 5 per cent per year。
The impact of poor online game performance on ease is evident. In 2018, the q4 increase in internet access was about 35 per cent, and since then it has been declining, and in 2019 the q3 rate has fallen to 11. 2 per cent。
The performance of online online games has declined at a rate that has been affected by blockages for some time, as well as by the overall downside of the domestic game industry. Although the whole industry recovered in the first half of the year with the liberalization, the rate of growth declined significantly。
According to a recent report by gamelook, the size of users in the country's game industry dropped from 1. 7 per cent in the first quarter to 1. 0 per cent in the third quarter, and the ceiling effect is gradually emerging。
Faced with the uncertainty of the game industry, the challenge to the internet-like chambers has gradually been transformed to reduce dependence on the game business, with game revenues falling from 50 per cent to 29 per cent. However, online games continue to be the cornerstone of their operations in the face of ease of view。
Even in the game business, internet ease is faced with the status quo of “yellowness”. According to the gamma data release, the july 2019 mobile games report, the only two classic ip games in the game flow chart top 10 are the dream west travel. And in the new flow chart top 5, there's no easy game。
It is also obvious that the internet is under pressure. According to the news released earlier on, a number of games will be launched, including the dream west 3-d edition, the yinyanger: the spectacular, the magnificent war, the magnificent, and harry potter: the magic wake-up, where the dream west traveler, the yinyanger, is an ip game that has been successfully built, with no doubt about the huge fan-effects of manwee and harry potter, which are also a sidelined illustration of the ambition of the internet to build the next game boom。
At the same time, internet ease continues to actively organize overseas games. “online games have always been our top priority in many business blocks.” in a teleconference on november 21, tinker bell further indicated that the future will remain focused on the globalization of online games and on creating more value in other areas, such as education, music, and electricians。
Cover of the 22nd china economic journal, 2019
