Life is not a lack of business opportunities, but a lack of vision of discovery. The usual ones that have to be routinely ignored may be the next undeveloped market。
Soy milk is a product like this. In every region of china, both large cities and small towns are almost accessible。
The opening of a soybean chain, with a broad consumer base and low investment levels, may also be a good option for entrepreneurs。
No, there are people who actually take a two-dollar soybean and open 80 higher education institutions with an annual income of 30 million dollars, making it a new “net red” in the university canteen。
30 million opportunities for a 1-year-old son
Asian countries are well aware of traditional grains such as soybeans。
China's soy market is ranked first in terms of both volume and growth。
The soya market in china is also a valuable potential unit, and the future campus market will be the site of a soybean eruption。
There is one soy shop that has been focused on the university market, from zero to $30 million, from one cup to 15 million cups, and sells soy milk as a “rich and handsome”。
It's called "memorandum of beans."
Today, soybean memory has opened 80 shops in the school market, the smallest of which is only 8 square metres, with only one shopkeeper selling two dollars for soybean milk”。
How did the soybean memories come from? Then we have to talk about its founder, liu bin。
There's business opportunities everywhere. At the time, liu bin thought that the soybean vegetable protein was better suited to the country's needs
You're selling soy milk. You're selling $30 million on three tricks
Think about it. With years of business instincts and determination, liu bin decided to start selling soy sauce。
After all, however, soybean is just a product that does not have a lot of features, and it takes some work to get out of other products。
1. Discovery opportunities, precise positioning
Do what is best. From the beginning, liu bin was thinking about making brands. Naturally, you have to name the soybean first. Because soybean is also a vehicle for his sweet memories with his son, liu bin simply calls it "memory bean"。
The name is available and the selection of target groups is also a problem. Through a large number of sub-markets, liu bin found that students were more in need of nutritious breakfast, and that the parity properties of soybean milk corresponded to students ' consumption levels。
The tide of healthy diets has led to changes in the national catering industry, with green and safe being the first consumer to choose a diet. In the eyes of liu bin, this achieved his advantage in entering the university market。
In order to ensure security, the soybean soybean canteens in universities and colleges are reduced, resulting in bad taste. Liu bin thinks that this is an opportunity if he can do so。
Two, focus on the soy-sweet shop
Now that security and taste have been used as a breakthrough point, it is natural that quality be done。
Memories of soybean are sold from the morning to the evening, only for the coarse grain of beans, and in the name of soybean, only soybean。
With enough focus, liu bin also has enough energy to ensure quality and research consumer needs. At the beginning of the business, liu bin invested most of his capital in raw materials, equipment and soy milk. Because, in his view, if the product is perfect, the customer will naturally love it。
At 4 a. M. Every day, liu bin and the shopkeepers enter the shop to prepare, wash beans, select, prepare, etc., and have a strict schedule。
In addition, soybean membrane has been created specifically as a product manager to conduct market research on a regular basis and to develop different products according to different seasons and periods of study to ensure timely identification and satisfaction of student needs。
A meal fibre and protein of oatmeal is just enough to satisfy the nutritional needs of the students to avoid indigestion caused by drinking only soy milk. In addition, there is walnut soy sauce for pre-test beverages and red date soy sauce for the physiology of girls。
3. Partner model, motivation of staff
Breakfast, naturally, is early. To make sure it's fresh, it has to be done on that day. Moreover, early on, in order to save costs, many stores had only one operator and only one person dealt with small and large matters。
Naturally, the rate of separation is understandable。
To stabilize, liu bin came up with a partnership model. School shops are entrusted to pass-through shopkeepers, who share the proceeds in proportion to their current monthly turnover. This would increase the income of shopkeepers and motivate staff, with the highest pay of 10,000 first-line shopkeepers。
There is a small story of a front-line employee at the university of south-west who, in order to sell more soybean, entered the cafeteria at 3 a. M. Because it was too early and she snuck into the window without opening it。
It is not worth promoting, but staff motivation remains a major condition for enterprise development。
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