China voice, central radio
In case of failure of household appliances, many often choose to search online for branded official maintenance telephones, but a large number of false home utility repairers have made their maintenance advertising first in search results by paying advertising fees to internet platforms。
Consumers can cause damage to property and even bury safety risks by dialing fake maintenance calls. And the more widely believed 400-starter, like a normal number, can do it with money. Who's going to fix all this fake power maintenance information on the internet
Call the 400-false maintenance hotline recommended on the website
Many consumers are deceived
A few days ago, ms. Liang of guangxi nanning found her own air conditioner broken and searched the maintenance telephone for the air conditioner brand via the internet. After calling, a person claiming to be a customer for maintenance of the air conditioner came to the house and charged a large maintenance fee, and the air conditioner was broken the next day。
Ms. Leung recalled that the man who claimed to be a brand maintenance passenger had said that the external main plate had been damaged and could not be repaired, that it needed to be replaced, $1,100 for one year and $1,700 for three years。
The same applies to ms. Nanjinglue. The home refrigerator was broken, after a search of the branding telephone, the first recommended number of the search page was dialed, and the maintenance staff came to the house and charged a large maintenance fee, which broke in a few days。
Ms. Lu said: “the search was for the official sale of siemens, and there was a 400-start phone call, and when the call was communicated, the other person indicated that the maintenance fee for the maintenance of the shopkeeper was 1,600 dollars”
Fake home brand website
Finally, ms. Lu found the real after-sale phone, and the brand maintenance staff came to the door and found that the fake house maintenance staff who had previously collected money but had not done anything to repair it, only to remove the originals and unload them。
Ms. Li, in hangzhou, also told reporters that her own water heater had been tricked into the same routine because she believed too much in the search engine and agreed that a 400-start phone was regular。
False maintenance information from a search platform
A journalist survey found that many of the defrauded consumers believed in the priority recommendations of the search engine. Many of the fake domestic electricity maintenance hotlines are also headed by “400”, and web-page advertising packages use well-known brand labels called “official maintenance”. When a consumer makes a call, a specialized customer will answer the call, and some will even call their own number in order to falsify the truth。
The order of references to web-based information is linked to the cost of advertising
400 call service is low
In searching for household electrical maintenance keywords on a number of search platforms, journalists found that in many cases official formal maintenance information was located below false maintenance information, which was difficult to detect without careful scrutiny of screening。
Why does the search engine give priority to much of the information that is false? Journalists interviewed advertising agents in several search engines, who stated that the order in which the content was displayed related to the amount of advertising fees paid by different businesses。
False maintenance calls from a search platform
In general, search engines rank advertising information according to the price of advertising keywords, each of which is priced differently, and high-priced information is given priority, so sometimes false information may also be placed ahead of official information. This is a competitive mechanism with no fixed price。
According to the advertising agent, the company advertising was required to provide qualifications such as a business licence, which was then prepaid part of the costs and click deductions by keyword. It has been revealed that so-called maintenance qualifications can be handled by simply registering a company. Journalists contacted an institution that specializes in such certification through the internet, saying that only a picture of the business licence would allow the certification of the entire network to be obtained at $2,200。
It is also easy to start with a “400” call service. According to a journalist's survey, if a company is registered and the relevant agent is found, it can be done at a cost of $365 a year for a minimum set, and “400” telephones can be transferred directly to fixed or mobile telephones。
Online "400" call list
In sum, these counterfeit electronics repairers can be transformed into “post-sale maintenance centres” on a search engine that distorts the real brand by simply registering a company, paying for the certification of household electrical maintenance, 400 telephone call services, priority advice for search engines。
Informal maintenance services undermine the legitimate rights and interests of consumers
Expert: search platforms have regulatory responsibility
In response to a question about the maintenance of counterfeit vendors, a producer responded to a journalist that the company had only one “400” number and that other informal maintenance services were in the form of minor and undisturbed repairs, which not only did not solve the problem, but also increased product safety risks and undermined the legitimate rights and interests of consumers。
According to zhu zhu zhu, deputy director of the centre for the study of communication and law of the chinese university of political science and law, false maintenance information takes precedence over search engines, exposing some oversight deficiencies in search engine platforms。
Fake website information from a search platform
According to chu, there may be two scenarios in which such fake maintenance information is available: a fee-based search, whereby a commercial displays an advertising page by purchasing keywords, but the search platform may not have carried out a rigorous review of business qualifications and supporting material and therefore be held accountable; and a nature search, in which a fake maintenance vendor does not purchase keywords, but the information also appears in the natural search information stream, for which the search platform is obliged to regulate。
In addition, chu cautions that such fake maintenance pages often change web sites and change “saves” and sometimes different fake brand maintenance sites may be operated by the same company。
The search platform is required to take the necessary measures in a timely manner when receiving the reported information, including shielding, disconnecting, deleting, etc. Businesses and consumers, when claiming their rights, need to combine online and offline, by contacting the market regulator under the line to report, and by placing users of online registered identity information on a blacklist, blocking them across the platform and preventing them from getting involved。
Local market regulator: under investigation
Search engine platform: downscaling optimized
During the interview, journalists further investigated the fact that a number of companies registered for proficient house maintenance were micro-enterprises, such as the bahing house electricity maintenance centre in changqing lake region, south-west jiang, the federation of electricity maintenance centre in hubeio county, and the sports air conditioning centre in shanghai city, which were disguised as official maintenance centres under different brands。
The local “maintenance workers” in beijing contacted the journalists immediately after they called them in beijing. How can these geographically small micro-enterprises organize national maintenance networks
Fake maintenance information disguised as a famous brand
Following the broadcast of the report, journalists contacted the market regulators in the locations of the enterprises, who indicated that they were investigating questions from journalists. According to a search engine response, counterfeit information has been mounted and optimized at the first time, and the same type of information has been sorted and processed, and the provision of maintenance telephones and services under the guise of official names has been firmly combated, and user experience in the retrieval of relevant information is guaranteed。
