On 28 february, a new version of 2. 0 was released by the alibaba ding summit. At the same time, ali baba announced that he would invest $1 billion in enterprise-level applications such as the ali commercial brigade, the nail, and skycat enterprises to create an “enterprise eleven”。
This may be the beginning of the implicit strategic shift of the aribaba group towards strengthening sme services。
"the founders of the nails are no more than introducing nails and ari."
Ali commercial brigade 2. 0: keep the invoices out of contact with staff on mission
For the first time in a few months, the ali commercial brigade had been on the line, registering nearly 100,000 businesses for a few days. At that time, the ali commercial brigade declared that it was taking 43 million chinese small and medium-sized enterprises to “stealing travel”, bringing a revolution to the travel industry, the worst of which was to “free travel from advance, invoice and reimbursement”。
After several months of development, the ali commercial brigade 2. 0 has achieved a uniform payment for airline tickets and hotels. Through the ali commercial brigade platform, airlines, hotels and businesses will settle directly and be paid on a monthly basis. This has resulted in staff on mission not having to make advances and not having to contact invoices。
As ali commercial brigade wrote in the poster, "the invoice is so important that we let it go!"
"the general manager of the ali chamber of commerce"
Ant gold service, financial credit, business or sesame credit points
The unified monthly function of the ali commercial brigade 2. 0 conceals a killer's financial identity: giving credit. It allows businesses “to travel and then pay”. This not only frees finance staff from cumbersome work, but also helps smes to have more adequate cash flows。
The director-general of the ali business brigade, xu qinglun, revealed that the two leading financial departments behind the ali business brigade, the ants gold suit and the internet bank, had been able to give credit. Through a set of settlement processes, they create an expenditure and credit file for the enterprise. In other words, future enterprises will also have their own sesame credit points。
(interface of the ali commercial brigade)
A new strategy for ali baba: building the enterprise eleven
At the launch, chen sai, the founder of the nails, announced that ali baba would purchase corporate-level services such as the ali commercial brigade, skycat enterprise and ali yun, distributing a gift pack totalling 1 billion yuan for 3 million businesses and organizations on the nail platform, and creating a “enterprise two eleven” in march。
Ali baba named the scheme “spring mud” to help large chinese smes survive the current global economic winter。
The ali baba group, which has established an unshakeable position in the retail consumer market, is “serving small and medium-sized enterprises” and “learning the world out of hard business”, and has begun to refocus strategic development on business services. In particular, as the nails grow into strategic entry points for business users, ali baba is taking advantage of this business opportunity with all the company's related businesses。
Flying pigs, ali's merchants, double brands, and travel has grown into ali. Points
It is understood that the ali commercial brigade and the flying pigs are the same brand of travel under ali's flag. At the c end, flying pigs have positioned their strategic focus on overseas vacations and, under the concepts of “travel-happy” and “go-to-d sleep” tourism, the flying pigs service travelled 28 million times out of the country in 2016, becoming the leader of the exit tourism market. At the b end, the ali business brigade applies mature services such as the future hotel for flying pigs to the enterprise and shares with chinese smes a fully automated, data-based travel system within ali, as well as advanced forms of travel。
The analysis suggests that the double brand strategy of flying pigs and the ali commercial brigades has brought the layout of ali baba to complete the travel market. In the context of a general upward trend in consumption, travel operations will be a source of growth for the operations in ali baba。
