Shenzhen apple store source: time economics
On 9 september, the iphone14 series opened for pre-sale, and the pollen and the cow piled up in a fight for the first shipment on 16 september。
“if iphone14 is to be bought, the premium may be several hundred dollars, and the premium for the professional version will be higher, at least in the range of 1,000 dollars.” the mobile phone cow chen xiao, who said that the first batch was difficult to steal, was accompanied by an iphone14-series premium of 2,000。
At 8. 40 p. M., 40 minutes after the pre-sale had begun, the apple network iphone14 pro and iphone14 pro max were largely out of stock, unable to make an appointment, and the skycats were in similar condition。
Underline, apple stocke holiday square store clerks in shenzhen shenzhen stated that they would give priority to online bookings and order orders, and that it was expected that after more than a month, the iphone14 series of spot items would be made available to lowerline consumers。
Two hours after the pre-sale began, the iphone14 series had over 1. 2 million appointments, and in the multi-billion-dollar subdivision area, apple 2022 had over 2 million reservations for new items, including the iphone14 series and two watches and one earpiece。
There's too many people on the order. The applet crashes
At 8 p. M. On 9 p. M. And after several minutes of updates, the apple network reservation door was opened and there was a shortage at the beginning: iphone 14 pro max and iphone14 pro。
At noon on 10 september, iphone14 pro max shipped 6-7 weeks in line
"sale in october, no hurry." following the opening of the pre-sale, the 31-year-old programmer, u kaiji, quickly chose the purple iphone14 pro max, which had a price of $989, but was unable to make an appointment and was taken one step ahead。
At the same time, the economics of the era were located in the fukuda district of shenzhen, trying to make an appointment for delivery on 16 september. It was discovered that iphone 14 and iphone 14 pro had sufficient supplies available for delivery to the nearby apple store on the day of the appointment, and that many versions of iphone14 pro max were near apple store “not currently available”。
After 40 minutes of pre-sale, iphone 14 pro, an apple officer online, is virtually unable to make an appointment。
For example, the iphone14 pro, which contains 512 gb gold, has no goods not only from apple store nearby, but also from two apple stores in guangzhou, 100 km away, and will wait until october 18-25 if it receives delivery from a different location。
At the same time, it is also the iphone 14 pro, pro max, which is seriously short of goods, delivered within 18 days, delivered within 32 days, and labelled “shipped within 39 days”, i. E., consumers wait until late october to get their mobile phones。
Apples are in many places without official flag stores, but they are also in many places setting up 100 billion-dollar subsidized areas for apples in autumn 2022. Half an hour after the pre-sale was opened, all versions of iphone14pro, iphone14pro max were looted。
At around 21 p. M., the small program “apple authorized monument” showed that the iphone14 series of products could not be booked and staff from a beijing specialty store told the times that “there are many people robbed and the system collapsed”。
By early morning, the procedure had returned to normal, and the iphone14 was available to make an appointment to the nearby authorized shop on 16 september to collect the goods. However, the remaining three types of the iphone14 series are not available for appointment, and all the nearby specialty stores are “uploads”。
The apple authorized monument program covers at least hundreds of apple authorized monuments throughout the country, excluding apple store. The latter is the apple company's direct shop. In just over 40 households in china, the user has made an appointment on apple net and can only go to apple store。
Iphone14 pro is also short of the source "apple authorized monument" small program screenshot
It is worth noting that the apple-authorized monument also presold the iphone14 series in the form of a web store, and that the iphone14 pro and iphone14 pro max are difficult to obtain。
A maximum raise of $2,000 for a cow and a $1,000 deposit
The iphone14 pro and iphone14 pro max were all madly robbed by the apple network and various electrician platforms, and the standard version iphone14 was sufficient。
"in 2022, i spent the night watching the apple fair." over the past 10 years, u kaiji has been using an apple phone and is currently using an iphone12 pro max because he is determined to buy the iphone14 series because he wants to experience the "spirit island" design。
The iphone14 professional screen, which is designed at the top of the "spill island" and has a size similar to that of a capsule-shaped pill, provides a hint of various types of information, such as phone calls, bluetooth ear charge, timer, which is known as "the pill screen"。
According to u kaiji, the advantage of "spiring island" is that it can be extended to a small window that allows users to click directly on the operation without having to exit the current interface and look more intuitively than the design of interfaces that other mobile phones have to jump to other applications, such as negative screens and slides. In his view, this is the best iphone has done in recent years。
"i think the head internet company will be quick to follow up," he doesn't worry about the compatibility of "spirit island" with the country's app. He also mentioned that he “has no face to need” and would not have to buy it at a premium。
In the name of the buyer, chen xiao, who said that if we get the new iphone14 series on september 16, we'll have a premium of about $1,000 for the professional version and $1,000 for the down payment。
However, he was not yet able to determine the specific premium margin and would be able to see if the buyer could accept the goods at market intelligence prices. He was certain that the iphone14 series would be premiumed and that the premium would continue at least until the end of october。
He also mentioned that the iphone new machine had always been scarcer, with higher premiums, and that after the iphone 7 plus had been on the market eight years earlier, the price in the chinese market had once exceeded $30,000, which was difficult to reach。
“it is impossible to have any of the first ones anywhere, because the original machines have not been activated.” chen told the buyer not to worry about buying fakes。
Time finance observed that after the release of the iphone14 series, consumers had chosen to purchase the first two generations of mobile phones。
"buy an iphone12 pro max more than iphone14." a young consumer in shenzhen bought a second-hand iphone12 pro max with minor wear and tear at $5,500, which contains 256 gb。
He indicated to the times that the iphone14 professional editions had bright new designs and ideas, but that the iphone14 and iphone14 plus were too expensive to be much different from the previous generations and could be better matched with iphone。
As he said, as in the iphone13 series, iphone14 and iphone14plus uses old a15 chips to carry liu seascreen, 12 million pixels, and only 48 million pixels, a16 chips and pills on the professional version。
The special store offers appointments, binds apple care in exchange for the old one
On the afternoon of 9 september, apple stocked its head in the shenzhen yeedan holiday square shop, and several customers asked when the iphone14 series would be issued, and the clerk suggested to make an appointment with apple officer's web site, “it must be possible to make an appointment, except for the late delivery”。
According to the shopkeeper, apple store does not currently provide an iphone14 line appointment service and, by 16 september, the store will have a prototype to support the user and will be available, but will give priority to the customer on the line。
In the light of previous years ' experience, she estimated that the new iphone14 series of machines would not be available for purchase at the site until late october。
Unlike apple store, apple authorized the iphone14 line appointment service。
On 8 september, apple in shenzhen authorized shopkeeper zhou zhou zhou zhou said that users would have to sell apple care+ or change their old ones in order to qualify for an appointment, with a deposit of $500, and that it was now generally scheduled to ensure that users would have the first access to the new machines on 16 september。
Apple care + is an apple roll-out warranty scheme that allows users, upon purchase, to have access to an unlimited number of unexpected damage warranties, each at a corresponding service rate well below normal maintenance prices。
On sunday, it was revealed that the price of the iphone14 series, apple care+, was usd 1498。
The special store supports users through the new iphone14 series in exchange, but the old machine assesses prices well below market prices. For example, the 128g version of iphone12 can reach a price of about $3,500 on a second-hand trading platform, with a weekly assessment of only around $2,400。
At that time, there were only two customers in the shop, even though the shopkeeper indicated that there were already a number of consumers who had ordered new iphone through channels such as twitter, telephone, etc., “no 100% guarantee that the first one will be available in two days”。
It is worth mentioning that in the last two days, utsai also received a text message from an iphone14 series of appointments from telecommunications operators and banks, which are being channelled or updated through the iphone14 series。
Weng kaihai, chen chen, zhou tsai
