In beijing, xinhua and china post group ltd. Jointly organized a working teleconference on the 2021 issue of the xinhua newspaper in beijing, which officially launched the 2021 booking exercise, with the participation of the relevant officials of the 31 provincial and municipal post offices, the xinhua newspaper and the national branch, to discuss the situation, exchange experiences and deploy priorities。
Xinhua has the country's largest newspaper cluster, including newspapers such as xinhua daily telegraph, quote, economic reference, bimonthly talks, china securities, and shanghai securities. It has always been the original purpose of xinhua's newspaper to spread the sound of the party's central voice, tell chinese stories, guide public opinion and serve a wide audience. In recent years, in the context of the emergence of an internet-wide media matrix and the profound changes in the paper-based distribution market, the xinhua newspaper, with its good brand and content advantages, has remained generally stable and effectively played a leading role in mainstream public opinion。
Kang ning, deputy managing director, china post group ltd., stated that xinhua, as a national and worldwide news agency, had no comparative advantage in content provision. The chinese postal service is the largest channel platform for content distribution and has an irreplaceable role in channel marketing. The two sides will continue to deepen the content and forms of strategic cooperation, intensify their exploration and experimentation in innovative transformation, integration and development, start the era of strategic cooperation based on the empowerment of science and technology, start the era of strategic cooperation 2. 0, continue to innovate in the heritage, vigorously develop online subscriptions, make full use of the subscription website, the home page of the mobile phone micromail office for the xinhua newspaper, and actively promote “micromarketing” and long-term healthy development of strategic cooperation between xinhua and china post。
The secretary-general, hsiang miya, member of the xinhua group, stated that the chinese postal service was a close strategic partner of xinhua and the main channel for the publication of xinhua newspapers. The challenges and opportunities that lie ahead go hand in hand with “new machines in crisis and a new game in change”. In the light of the new situation, the xinhua newspaper must be firm in its content, location, quality and team confidence, take full advantage of the chinese postal service and xinhua's twin distribution system, facilitate subscriptions, and strengthen its new media portals, strengthen content-building in ways that are in keeping with the rules of the mobile internet era, perform its mission and serve social development。
The conference recognized 17 branches of china's postal service, heilongjiang, shandong, qinghai, hainan and liaoning, as well as 8 branches of beijing, shanghai, jiangsu, sichuan and guangdong, which had made significant contributions to the 2020 edition of the xinhua newspaper and the subscriptions. (concluded)
