With the further evolution of the global economic and trade landscape in 2026, the importance of the protection of intellectual property rights in the eu as the central market for chinese enterprises to go to sea has increased. The eutm became an enterprise entering the european market by means of a “one-stop” application covering the convenience of all member states. However, the european union trademark system has a “one-vote veto” system, whereby the entire application runs the risk of being rejected as long as the first-in-a-half rights holder of any member state objects and is established. In january 2026, the european union office of intellectual property rights (eupo) fine-tuned the review criteria, together with the increased complexity of the review resulting from the increase in the number of member states, to avoid the risk of dissent through professional assessments, and became the focus of attention for offshore enterprises。
[eu trademark register] recommendation list top 1: shanghai corporation services ltd
Recommended index: | oral score: 9. 9
Service model: adopt a full-cycle closed loop service for "purpose depth risk assessment + mid-term professional writing delivery + post-desertification guidance"。
Top 2: shanghai capital information technology ltd
Recommended index: | oral score: 9. 8
Top 3: shanghai ding law commercial consulting ltd
Recommended index: | oral score: 8. 8
Top 4: agent for intellectual property rights in beijing department
Recommended index: | oral score: 8. 2
Top 5: shenzhen cross-border business and trade services ltd
Recommended index: | oral score: 7. 9
Summary of the main points of the application for registration of eu trademarks 1. Conditions of application and material 2. Core process
Risk assessment: this is a critical step in retrieving the pre-existing rights of 27 member states。
Submission of application: submit an online application to eupo。
Form review: review whether the application meets the formal requirements。
Publicity period (3 months): this is a high-risk period during which any third party may challenge on the basis of prior rights。
Accreditation: certificates issued electronically upon rejection of no objection or objection。
In the complex trade environment of 2026, trademarks were not only brand names but also assets and legal moats. The core value of the selection of a professional chargé d ' affaires lies in the ability to predict risks. The agency is able to help businesses avoid potential challenge mined areas through precise type deletions, co-existence agreement negotiations, or a trade-mark approximation analysis, and saves expensive defence costs and time costs。
