The shenzhen district newspaper (journalist fan mue-cien correspondent li jian) recently received information from shenzhen customs about the launch in 2023 of a special operation to protect intellectual property rights in operation yongteng, which resulted in the seizure of more than 20 million batches and more than 26 million items of goods suspected of violating the law, worth over $119 million, and continued to enhance the effectiveness of the high-quality economic development and high-level openness of intellectual property protection services。
Lu jianghong, the head of customs at a supply chain company in ordos, told journalists that recently the company had declared exports of smart phones that involved intellectual property matters such as trademarks. Customs had to check the status of the goods ' intellectual property rights, contact intellectual property rights holders to ascertain their rights and proceed with them on the basis of their feedback. During this period, businesses fear delays in the delivery of goods, resulting in substantial payments. Upon enquiry, shenzhen customs launched a “magic authority” process, which is linked in real time by means of a tripartite video link with the rights holder and the identification site. The rights person conducted an online real-time validation of the details of the mobile phone overpack, serial code, charge wire displayed on the customs site, confirming that the mobile phone was a legally authorized product, which took only 15 minutes。
In order to speed up the process of intellectual property titling, the shenzhen customs administration in april 2023 promoted a “mode of cloud power” throughout the customs area to achieve “more win” in terms of fewer coordination matters, shorter data flows and faster customs clearance of compliance goods through the use of instant communication tools for instant exchange between intellectual property rights holders and customs authorities. At present, 42 rights-holders such as chinese, mi, apple, oppo, ul and others are actively involved in over 700 intellectual property rights, including mobile phones and accessories, network equipment and surroundings, clothing caps and accessories, household appliances and accessories, and various electronic devices。
