In recent years, on c2c platforms, such as poaching, ebay and so forth, anyone can open a shop, without administrative formalities and without paying rent and other fees, provided that they simply operate computers. Many have earned money as a result, but have also achieved the largest unlicensed business group in china. As the sun goku, without a golden circle, they do what they can. Suddenly, the golden circle came. “employees and individuals operating on the internet shall be legally licensed.” article 26 of the beijing city information promotion ordinance, which was implemented on 1 december, has left many “handlers” in disquiet. What if i open a shop online without a license? It was the most discussed topic among them。
Since personal internet transactions have never been regulated by the relevant legislation, there are certainly speculators and cases of cyber-fraud occur. The entire e-commerce industry would be hit hard in the long run。
In response, many netizens called for the establishment of regulatory mechanisms to fill gaps in the law in this regard and to safeguard the interests of buyers. However, even today, when e-commerce is so intense, less than a quarter of the country's internet users are shopping online, not to mention the large number of non-internet users. In this context, governments have put in place policies to make them aware that online shopping is a nationally recognized channel, while at the same time regulating the business order of the industry, promoting the maturity of an industry and promoting the development of the e-commerce industry at a macro level。
But how to regulate the new thing is a huge challenge for the government. How can industrial development be promoted and consumer rights protected? It's a game of governance. “the issue of whether an online shopkeeper needs a license is whether it is an enterprise or an individual. If it is merely a `week stand', it is not subject to the regulations. "the chief of the beijing information office said zhu chiu. The authors believe that there is a special distinction in the implementation line. As a matter of policy, both “left” and “right” tend to be slightly biased, especially in the case of e-commerce, a growing industry, which requires more step-by-step implementation。
First, the regulations must be enforced for independent internet stores. Independent internet shops are particularly poorly regulated in relation to registered shops on third-party trading platforms, such as treasure hunting, whose operators can also help consumers to judge the reliability of transactions by providing credit, payment, etc., and even provide the necessary compensation. There is little restraint in independent internet stores, many unbridled traders shoot each other in exchange for one place, and when consumers report it, the authorities generally deal with the closure of websites as the ultimate result, with consumers having no capacity to defend their rights or recover losses. A rigorous review of the qualifications of independent internet stores is therefore necessary。
Second, in the case of business vendors, it can be implemented in batches and instalments. First of all, from those with business entities, reputations and the ability to conduct business licences, and then from those who have gradually expanded their businesses, the government can try to get them to start their own licences by giving them a certain amount of credit for good faith certification or even taxation, so that a real professional seller and an amateur can gradually be distinguished from a market lever。
The original purpose of c2c was the personal barter platform, which involved a very wide range of sellers in online shop openings and contributed to the prosperity of e-commerce. They usually start with the sale of personal effects and small quantities of goods, and trade in spare time, and should they be forced to carry out business licences that result in large-scale loss of operators, which would impede the spread and development of the e-commerce industry, they should not be imposed on this segment of the population。
It is encouraging to note that the government has already explained that the regulations are only directional and that when they are formally implemented, the relevant departments will have accompanying implementing regulations to provide for more detailed regulation of online transactions. It is understood that the business sector in beijing has developed a preliminary idea that, in principle, can contribute to the continued development of the e-commerce industry as well as its regulatory role。
A good start is a licence to open a shop online. Since the advent of ebay on the internet in china, the integrity of internet transactions has been a major problem that has plagued china's internet. This has also resulted in internet-shopping products at this stage choosing more low-priced commodities and adopting a wait-and-see attitude towards higher-priced products. Although many e-commerce platforms have adopted a certification mechanism for shops. But there is no effective persuasive evidence of real practical and legal effects. The licensing of online shops can be described as a step forward in china's e-commerce, making it possible for internet shops to operate in accordance with the law and rules for dispute settlement. The licensing requirement for online shops has significantly increased the confidence of internet users in online purchases and the creditworthiness of online transactions has increased significantly. The adoption of that resolution could be a good start to the development of electronic commerce in china. The rapid development of electronic commerce in china will be promoted。
On the other hand, the resolution regulates only the city of beijing, and there are differences of understanding as to its scope. First, does the resolution primarily target internet-based business platforms or individuals operating online shops? If the primary target is a web-based business platform, the resolution does not have supervisory authority over the treasures and e-interests of the major electronic commerce platforms now in the country. In the case of individuals, it is also a question whether the business registration of such a large number of individuals would put a great deal of pressure on the business sector, which may also require easier access to registration。
There is no denying that the decision to open a shop on the internet for business registration is important for the healthy development of electronic commerce in china. However, the relevance of applying it in beijing alone is not clear. After all, the main e-commerce platforms are in the field, and the beijing regulations do not have any regulatory power over them. If china’s e-commerce culture is to be cleaned up and its integrity mechanisms improved, the agreement can only be promoted nationally. However, since there has been a good start, it is not too far away from believing that the country will be operational。
