Founder and ceo of the fukuo truck, single dandan
In zhejiang win county, a shoe factory, once run by more than a dozen water lines, has long been lost and has been replaced by a single production line that has been in operation, while many small shoe factories have been off work for a month before spring. According to mr. Lee guang doo, a well-known branded strategic expert, china is now experiencing a emptiness in the manufacturing industry, when the cost is no longer low, when the demographic dividend disappears, and when the “china made” that supported china’s economic development is facing an unprecedented crisis。
Logistics - achilles in chinese manufacturing
In 2014, chinese manufacturing firms had a profit margin of only 2. 7 per cent, well below that of the world's manufacturing industries, and high logistics transport costs were an important reason for enterprises to lower profit margins. According to statistics, our manufacturing logistics cost 30-40 per cent of production costs, and if the cost of business logistics were reduced by 2 percentage points, the economic benefits of enterprises could add more than 2 trillion yuan. As a logistics operator, the 33 million truck drivers support the millions of families who live in precarious conditions, in the open and in poor condition。
The idea of how to help businesses reduce logistics costs and raise the income of truck drivers is a proposition that one of the truck's founders, dandan, has been thinking about. In addition to her more than 10 years of experience in the traditional logistics industry and three years of internet entrepreneurship, a logistics company was established to benefit logistics, a restaurant on the o2o platform, the chestley 777 on the o2o platform, and a truck on the o2o platform, she also has in-depth research on the lbs project. One dandan, with both traditional logistics experience and internet thinking, has a very accurate understanding of the current state of the logistics industry:
“we have 78 players in logistics, with a third-party logistics owner outsourcing rate of 70 per cent. Through a layered outsourcing, the profit margin granted to the changer and freight driver has become very narrow. Ninety per cent of so-called third-party logistics have a second-hand role to play, and business is carried out from the enterprise, and in the logistics chain these are brandless and vehicleless third-party logistics are behind the high logistics costs.”
It's a new business order
The success of ticking in 2014 attracted a large number of internet people to the drop-trip mode of freighting, a market that is like a car on the road with dragon nuts on its side. Those who want to go down to the logistics park are looking for business models that meet the needs of truck drivers。
However, these models are prone to the problem of attempting to subvert traditional industries by replicating a model that has been successful in the past without a careful analysis of the state of the industry. To give a simple example, internet entrepreneurs without a logistical background see the rate of return of trucks after delivery, the length of distribution, so that empty cars are distributed as soon as they enter the field, and the docking of cargo owners with drivers, which is indeed the result of information asymmetries and the opportunity for the internet to be adapted. But the existence of an industry and a model has its inevitability, as well as its inherent logic and context, and not a word of “subversion” can easily change this old and backward industry。
After more than a decade of experience in the traditional logistics industry, the single dan dang has transformed itself into an “internet entrepreneur” and viewed three years of internet entrepreneurship as a hybrid process. One dandan knows that the power of a fully confident team of internet thinkers, with capital surges and violent collisions, will expand the field of logistics for more than a decade. Early in the spring of 2014, the new logistics platform o2o, "foot truck" was born。
The quadripartite transport platform, located to integrate information on the owner, broker and vehicle location management, is the information platform in the first section of the market with a traditional logistics and internet entrepreneurial background, where the broker consolidates the information on the capacity and provides efficient matching to the owner's situation. The vehicle information management system ensures the visualization of transport information, a transparent price system allows businesses to significantly reduce the cost of business logistics by paying only reasonable commissions and freight charges, and re-establishs a new order in the logistics sector through optimized services。
With regard to the future of blessing, zoro dandan said: “we believe that the internet will change traditional logistics patterns, and it will use its own actions to boost the movement, and the market will eventually decide who stays and who leaves.”
Responsible editor: zhang dei
