On the evening of 4 november, the upper gas group (600104. Sh) released production and sales data for october. In october, there was a similar decline in the production and sales of motor vehicles by the upper gas group, totalling 57. 2 million and 58. 21 million, respectively, respectively, compared to 5. 12 per cent and 2. 44 per cent, respectively. And..New energy carsSales increased rapidly, reaching 77,000 in october, an increase of 58. 03 per cent over the same period. Since the beginning of the year, its total number of new energy vehicles has grown by 187. 57 per cent over the same period。
The success of the new energy business has been a crucial one for the upper steam group, where stock prices are low and performance is declining. In recent days, the u. S.-r. Brand officer has announced that the new name “fifeng automobile” will operate as an independent company to market, hoping that the capital market will be used in the future to advance the strategic transformation of the u. S.-c. Group。
"take the horse for a ride."
Flying motor vehicles are financed by the upper gas group, with a registered capital of 7 billion yuan, of which the upper gas group contributes 6. 65 billion yuan, or 95 per cent of the share; the employee-owned platform contributes 350 million yuan, or 5 per cent of the share. In response, it was stated that the independent operation of the r brand would explore incentives to operate independently and be self-sustaining using innovative corporate practices, business models and market-based mechanisms。
Prior to this, the r brand was part of the upper car car of the upper gas group, a brand-new high-end pure electric brand launched under the umbrella of the upper gas group. Journalists have learned that after flying cars operate independently, the upper steam group will also do its utmost to promote their development. In the initial phase, the head of the uplifting company indicated that the flying car would fully integrate the resources of the upper car group in areas such as research and development, manufacturing and services, with full technical support and solutions provided by the upper car technology centre, and by the passenger branch. This means that reducing manufacturing inputs and costs for flying cars in the preceding period can help businesses to survive the previous period。
It is also described as the world's top three energy core technology, mature l4-level autopilot project experience, artificial intelligence, big data, cloud computing, network security and software five innovation centres, industrial chain layout across more than 70 countries and regions around the world, and top power in the area of intelligent manufacturing, which will become a powerful endorsement of flying cars。
According to october sales data for flying cars, the number of orders continues to climb, with the overall order ring increasing by 30 per cent to nearly 3,000; of these, the er6 order rose by 64 per cent, or by 214 per cent over the same period; and the suv marvell r order number also increased steadily. The total delivery in october was 2002, of which the er6 type delivered 1585 and the marvel r type delivered 417. Public data show that r brands have now been distributed in 148 centres nationwide, with 80 openings; 10 delivery centres, with 5 openings; and 70 service centres, with 50 openings。
However, compared to ein, biadi and other brands at the same price, flying cars do not dominate in terms of sales, brand power and product power. On 10 may last year, a brand of brand r, a new, high-end, pure electricity, was launched under the umbrella of the upper air group, declaring the annual sales target to be around 20,000. However, third-party platform data show that the cumulative sales of r brands between january and september of this year totalled 9919, and the delivery of 2002 in october still falls short of the annual sales target. In the past october, however, peng, guangcai ein, and the popular id family have all achieved monthly sales。
Go to the top of the market
The data show a decline in net revenue from the first-quarter of this year: the main capital income of $18. 616 billion, a decrease of 13. 17 per cent over the same period, and the net profit of $7,036 million from the mother, a decrease of 14. 75 per cent over the same period. According to industry sources, the decline in the profits of upper-air groups has been caused by a number of factors, including partial joint ventures, poor sales of autonomous fuel plates and, at the same time, continued “blood transfusion” for the new brand。
For upper-air groups, their low share price has been a constant disease for investors. As the price of the brands of biadi, the great wall, and so on, has skyrocketed, the uplifting only holds the lead in car sales, marketing, and the market value performance has failed to improve, even more than the new power of car-making, which was just on the market. In terms of the sales of new energy vehicles, while the cumulative sales this year are still ahead of the gas conglomerate, one-month data suggests that biadi's sales of new energy vehicles have surpassed the upper steam conglomerate for two months in a row. The data show that in september and october there were 70,000 new energy vehicles sold in biadi and 81,000 in october, while in september and october there were 64,000 and 77,000 new energy vehicles sold by the group. In the first 10 months, the cumulative sales of the biadi and upper gas group's new energy vehicles were 419,000 and 5559,000, respectively. By the ratio of sales of new energy vehicles to oil tankers, biadi focused on new energy vehicles, which accounted for more than 90 per cent of sales data in october, compared to 13 per cent in the upper gas group。
In fact, the upper steam conglomerate has been trying to make a dynamic transition. Prior to the establishment of the flying automobile independent r brand, the upper autobots group had begun “incubation” of the high-end electric brand, the jiji auto. In positioning, the zihu car will be higher than the r brand. It has been reported that the flying car will attack the medium-to-high-end new energy smart car type of $200,000 to 400,000, while the jijia car will attack the car-type market of over 400,000. This means that the two brands will fight double-line, releasing signals from the upper-tempo group to attack the middle-end new energy car market. “in the face of the upward trend in domestic car market consumption and the upward movement of autonomous brands, the upper gas group has introduced two separate brands and has completed the testing phase of the new energy car market.” the members of the expert committee of the chinese association of automotive circulation believe that the u. S.-v. Brand of the upper autobots group competes for market size through miniev, while the need for a high-end car-type break-out to ensure the success of the enterprise’s transformation is key to the accelerated capture of medium-high-end smart electric cars by the upper motor group. It is known that the flying car will produce a volume version of the es33 concept car in late next year, which will be built on r-tecch's high-energy intelligence based on the large electric suv in its positioning. In addition, the delivery of jijiang l7 is scheduled to begin in the first half of next year。
Flying cars operate independently, allowing for a maximum impact on the new track while also offering the possibility of attracting capital attention. The vice president of the upper air group, blue green pines, said: “the upper steam must use capital. People think it's not bad. But our chairman also said that much of our past thinking was industry-era thinking, moving forward on our own, and now taking active advantage of the capital market.” there is now information that since the establishment of the jiji auto, there are plans for independent operation and independent listing, as well as plans for independent listing of flying cars。
It can be seen that, in order to support the high-end market in the impact of new energy cars, the independent operation of their electric brands by domestic firms has become a trend. In july 2020, the high-end electron brand of east windsor was born and fully marketed; in november 2020, the new wide-air energy source was changed to “wide-air e-ann” to complete brand independence; and last april, gilly launched a brand-new high-end electric brand of “extreme kryptonite”, using an independent operating model. In august of this year, he indicated that he would take full advantage of the capital market and actively seek to be listed at the appropriate time. That month, the first round of independent financing was completed with the release of the far krypton express, which was only four months old。
These stand-alone brands, hatched by traditional car companies, have a natural advantage over large groups, compared to the new power of the market at birth, but their innovative thinking is not immune. The cure is more of a cure, and to take off quickly a flying car would have to take off the ring and really throw itself into the new energy market。
