The principle is。
Attribution of food to the network spider。
Attractive is the publication of links to the first page of the website, including external and inner links。
Food is an article that is updated on its website。
The strategy is。
How to optimize the structure of the site's high quality to rationalize the website and keep up-to-date the content of the site, and to increase the weight of the site and its exposure and traffic by posting high-quality anchor text external links, as well as plain text extralinks。
Clean hands。
I hope i can help you。
What's seo
Seo is an abbreviated version of the english version of "search engineering optimization" in chinese. In short, seo refers to the technology and process of obtaining web traffic from natural search results. A more rigorous definition could be expressed as: seo refers to the internal and external optimization of the site, based on an understanding of the natural ranking mechanism for the search engine, the improvement of the site's natural ranking of key words in the search engine and the increased flow of traffic to achieve the goal of website sales and branding。
In a sense, seo is a tripartite game of websites, search engines and competitors. While it is not necessary to know the technical details of the search engine, it is necessary to understand the basic working principles of the search engine, or to know it, without knowing why, it cannot understand the skills of the seo. Many of the seemingly “new” issues can be solved with an understanding of the rationale of the search engine。
The effectiveness of the seo does not depend solely on the understanding of the search algorithm and its own optimization of the site, but is also significantly influenced by the situation of competitors. In some industries, the search rankings and traffic are mostly high-quality, powerful, seo-high-quality corporate websites, and even higher levels of seos may not be able to defeat such competitors, as seos compete for combined power。
Seo principles and strategies
Search engine optimization: a process that follows the search engine's search principles, provides rational planning and deployment of website structures, web-page text language and inter-site interactive diplomacy strategies to improve site search performance in the search engine, thereby increasing the likelihood that clients will discover and visit the site。
Seo basic policy (i):
1. Identification of core key words for the website
Every text on the web page that can be retrieved by the search engine has as many keywords as possible。
These include:
Domain names, bitle and mEta tag, body text, link text, filename, alt, header label (i. E. Text title)
2. Skills in the selection of keywords
Relevance: i. E. Positioning
The mastery of passion:
Seo basic strategy (ii)
Domain name policy
The domain name best contains your keyword and uses hyphenation -- the keyword is singled out to facilitate the identification of the search engine。
Seo basic strategy (iii)
Check shared ip addresses
Currently, most websites share a virtual host with the same ip address. If one of your ip sites is punished by a search engine, you'll be unable to reach the search engine。
In addition, because an ip often has hundreds of websites, it affects the speed of downloading your pages. Therefore, apart from knowing how many sites are sharing ip with you, it would be useful to have an overview of their traffic if there were any penalties received. If it doesn't work, change the mainframe。
Seo basic strategy (iv)
Orderly and rationally structure the catalogue of documents and regulate their naming。
Simple websites have a maximum of three levels。
Seo basic policy (v)
External file storage policy
Put javasCript and css documents are placed in js and css documents, respectively。
Seo basic policy (vi)
Dynamic pages, which are dynamically generated using programs like asp, php, cgl, jsp, aspx, etc., require user input conditions to be submitted for production。
There are two ways to get the search engine caught:
Seo basic strategy (vii)
Framework policy
Seo basic strategy (viii)
Picture policy
Use the alt attribute label in the code of the picture to describe it with keywords, while text notes with keywords are added to the picture to avoid a purely image web page。
Seo basic strategy (ix)
Website map policy
The text-based map of the website contains all sections and sub-items of the site. The three main elements of the site map: text, links, keywords. The search engine will be able to capture the main page。
Seo basic strategy (x)
And mEta tag
Seo basic strategy (xi)
Link policy
As many other websites as possible linked to your subject have now become critical to the success of the search engine。
Seo basic strategy (xii)
Avoid punishment of seo for fast progress
HTML documentmEta role
MEta is the response header used to simulate http protocols in HTML documents. MIn the middle of the web page
MThe eta label is very useful. There are two attributes: name and http-equiv. Name properties are used mainly to describe web pages, corresponding to coNent (web content) for search engine robots to search, sort and classifyEta values to classify the web page. The most important of these is desCription (described site on search engine) and (classification keyword) should add one m to each pageEta value
