E-commerce, mobile commerce, full-source o2o, big data, and traditional business ear membranes are all covered in the broad context of the industry where the internet is developing rapidly. The first internet conference, which was held in u-town, china, with ali on the market, kyoto on the market and the first internet conference in the world, took place in an irresistible fashion in front of companies, and the traditional industries, whether active or passive, were trying hard on the road to branding electricity。
As everyone knows, the collapse of nokia’s mobile phone kingdom is still fresh, as is the rapid rise of millet in internet marketing, an era in which every firm is thinking about how best to survive, with each brand shifting its marketing and distribution positions to the internet, while the traditional eyeglass industry captures this important information, and many brands have opened up online commerce while expanding their markets below the line。
Indeed, given the type of glasses, the commercialization of the glasses industry has been in the road search phase, particularly the optical and functional mirrors, the o2o or e-commerce, and it is not clear to date. The sunglasses are quite different, and their markets are relatively clear and have always been fashionable, and ray-ban has already moved them to online malls for sale around the world. In this regard, the country's no. 1 eyeglass brand, bolon, is fast-sniffing, early on on the skycat, kyoto and other platforms, and has set up its own electrical platform. According to feedback from the electric power company platforms, the sunglass industry is currently polarized, with fewer high-end brands (e. G. Bolon, etc.) and a multiplicity of low-end products and imitations that have persisted. This is also an illustration of the fact that in the course of the shuffles by electricians in traditional industries, brand power is the key to brand emergence, while bolon won the electric shuffle after years of falling into technology, branding and markets。
According to the information received, bolon has been rated by the asian wealth forum as “the most influential brand of the eyeglass industry in 2014”, and the forum has always been judged by innovation and brand influence, and the honour of bolon is sufficient to demonstrate its quest for product innovation and its strict handling of product processes。
If satisfied only with the achievements of the domestic market, brand development is bound to be very limited. Advancing into international markets, building strong asian brands, increasing the international competitiveness of asian eyeglass brands, and actively promoting china’s position and influence in international markets are the patterns and vibrancy that industry leaders deserve, and, by designers, the future objectives of boloon. Only new technologies, fresh vision experiences from new materials, and new internet business models can meet the growing individualized needs of consumers in modern societies, and only with technology can opportunities for greater visibility be gained on the international eyeglass industry. For this reason, bolon has a long way to go, and we expect that bolon will continue to be able to offer more opportunities and development in the eyeglass industry in the midst of a wave of brand-based electricity。
Responsible editor: zhang dei
