With the wild growth of the last two years, the entire chinese network lending industry is facing subtle changes. In 2015, there will be a growing pattern of triumph in the online lending market and an upcoming period of deep shuffles in the industry. To rob hundreds of billions of industrial markets, platforms are entering the battle for money managers。
In beijing, such wars have intensified, with the participation of well-known platforms. As a popular form of publicity in recent years, subway advertising may be here to look at the intensity of the p2p campaign. In addition to all loans and loans, gold suits were added to the beijing subway advertising army on 15 january。
It is known that advertisements were placed at 20 commercial stations on the beijing subway and at lines 2 and 10. At the same time, there is also a collection of micro-intelligence prizes for “founding the golden clothes”。
Although everyone has a high profile, they have also placed a large number of advertisements on beijing subways in order to rapidly occupy markets. The reality of money management has been highlighted by a picture of the real person who is “better than to dream” for everyone; it is desirable that the “extreme pattern” be highlighted in the image of the cartoons of the glitcher. On the beijing subway line, which has just opened, there is an ad called “safe with collateral” with credit owners. Unlike the above three platforms, the content of the gold suit is a true white collar, corporate executives and private owners, drawing out their different “dreams” and actually reaching the low threshold of 1 cent。
It is understood that the gold suit is an internet-based financial management service platform developed by beijing-supreme financial information services ltd. The platform provides diversified finance models, easy tools and high-quality services for individuals with financial investment ideas, allowing users to enjoy an excellent internet financial management experience while adding value to their wealth, and to further refine personal financial planning and build a life-oriented vision。
The china network borrowing industry annual report 2014 showed that there were 1575 web-based loan operating platforms by the end of 2014, an increase of 96. 9 per cent compared to 2013. The beijing region, after guangdong and zhejiang, ranks third in the number of internet lending platforms operating in the country. In the face of a fierce competitive environment, major web-based lending platforms have created killers who have begun to shift from homogenizing competition to differentiated competition。
Compared to most p2ps, the pattern of gold suits appears to be light, with more emphasis on internet genes. In cooperation with the secured micro-credit company, it is more responsible for the search, audit, etc. Of the loan-end project, and more importantly for the packaging of the project into an investment product and its sale online, i. E., the financing. In the area of wind control, the projects are reviewed upwards through the main review of the projects. Under this model, the two ends of o2o are in two companies, each of which plays its own professional role, and financial matters are more often left to the internet, where “web” and “loan” embrace each other at a reasonable distance。
“there are indications that the tentacles of internet finance, such as p2p, are spreading to every corner of life,” introducing the top gold suit ceo yen cheng long, with the long-term goal of bringing better personal financial services to all chinese financial consumers。
In conjunction with the launch of the subway commercial, the head of the top gold dress brand said: “just take a hand-on image of the top gold suit and share it in the circle of friends, and then send a friend-circle cut-off to the `certificate for great financial management' micro-inform public, which gives them the opportunity to take the macbookair, iphone6plus, etc
Responsible editor: zhang dei
