On April 11, the second Internet Innovation and Home Appliance Big Data Forum and China Smart Home Industry and Application Summit Forum with the theme of "cross-border integration, building wisdom+life together" was held in the Narcissus Hall of Shenzhen Convention and Exhibition Center.
As the most authoritative market research institution in the industry, Zhongyikang held this forum with the aim of integrating cross-border leaders in home furnishings, channels, and intelligence. With the help of big data platforms, starting from user needs, it showcases advanced innovative cases of domestic and foreign smart home enterprises, shares experiences, integrates ideas, and seeks common development. Government leaders, smart appliances, IT Internet enterprises, smart applications, e-commerce, channel stores, securities investment institutions and other high-level enterprises and people from all walks of life gathered together, and conducted in-depth exchanges and discussions around the Internet, big data, smart families and other topics.
Jia Dongsheng, general manager of Zhongyikang Market Research Company, said that this is the first major forum in the industry to integrate the Internet plus strategy into the development of household appliances since Premier Li Keqiang proposed the national strategy of Internet plus this year, which is of great significance for the implementation of the Internet plus strategy in the household appliances industry. Industry insiders commented that currently in the home appliance industry, only professional institutions like Zhongyikang, which have conducted in-depth research in the home appliance field for many years, possess big data judgment and analysis capabilities, and are at the forefront of home appliance development trends, can hold such a grand event and guide the collective progress of the home appliance industry.
Check the top design "Internet plus" strategy to pry the trillion scale market; Interconnection, who is the core foundation of the smart home ecosystem? How to use big data to successfully find pioneering marketing models that disrupt the era? Cross border integration, who is the strongest winner of smart homes? The second Internet Innovation and Big Data Forum and China Smart Home Industry and Application Summit Forum held by Zhongyikang is based on such a background of top-level design.
At present, everyone is talking about the concept of Internet plus, the transformation of Suning and Gome, the impact of traditional TV business by Internet enterprises, and more and more household appliance manufacturing enterprises dare not ignore the topic of the Internet. In the "Internet plus" era, the home appliance industry will be further infiltrated and transformed by the Internet. The new generation of information technology represented by cloud computing, the Internet of Things, and big data will quickly integrate and innovate with the home appliance manufacturing industry, home appliance retail industry, and home appliance service industry, injecting new vitality and vitality into the entire industry. Zhongyikang believes that as "Internet plus" has become a national strategy, the smart home appliances and smart home industry has become a market with a trillion scale prospect.
Mr. Jia Dongsheng, General Manager of Zhongyikang, said at the meeting that the Internet plus strategy is becoming the future development direction of the home appliance industry. Because of the rapid development of the Internet, it should be said that there is a strong digital connection between people and between people and equipment. The arrival of the big data era has led to large-scale production, collection and analysis of data, which has greatly improved the ability and speed. So we can gain a deeper understanding of what users are doing, what they want to do, and what they will do tomorrow. With these analyses, we can determine our product direction in a targeted manner, even the ideal of C2B or C2M. Big data mining has injected great opportunities into our home appliances.
Since 2014, the strategic cooperation between Internet enterprises and household appliances enterprises has shown an obvious trend of expansion, and the cross-border integration of household appliances industry and Internet industry has become more and more normal. Personalized customization, on-demand manufacturing, crowdsourcing and crowdfunding, remote collaborative design, artificial intelligence, intelligent machines, intelligent systems, intelligent terminals, virtual reality services, etc. have all become the signs of transformation of household appliance enterprises to the new era of "Internet plus".
Guiding the market forward and promoting the industry's transition from "digital home" to "smart home"
This conference is jointly hosted by Zhongyikang, Home Appliance Network, and Digital Home Industry and Application Promotion Center. In order to turn this conference into an expert think tank forum, Zhongyikang has integrated resources from the entire industry chain, including well-known institutions in the information industry such as China Electronics News, Beijing Business Daily, and Qunzhi Consulting, as well as capital institutions such as Guoxin Securities, China Merchants Securities, CITIC Securities, Galaxy Securities, Shenyin Wanguo, Anxin Securities, Guojin Securities, and Wangzheng Capital. It has also received upstream panel companies such as BOE, Huaxing Optoelectronics, and Samsung Panel, as well as Hisense, Haier, LeEco, Samsung TCL、 More than 200 home appliance manufacturing companies such as Konka, Sharp, Changhong, Tsinghua Tongfang, Gree, Xinfei, Sakura Weichu, and Smiles Weichu, as well as channel partners such as Gome, Shundian, and Yiqun Electric, actively participated and received strong attention from people from all walks of life attending the conference.
At the forum, Zhongyikang also released a valuable report titled "Roadmap for the Development of China's Smart TV Industry". The report shows that although smart TVs are the trend, there are still problems with smart TV applications that are not suitable for smart TV screens, unsuitable for customer environments, unsuitable for smart TV operation methods, incomplete human-computer interaction methods, payment processes constrained by convenience and security, high incidence of smart TV functional impairments, and lack of dedicated smart TV applications. At present, although user development is slow, user data has begun to show its value, and the penetration rate of smart TVs continues to rise. However, there is still uncertainty in the future.
Peng Xiandong, general manager of consumer electronics of Zhongyikang Times, said on the "Roadmap for the Development of China's Smart TV Industry" that in the Internet era, hardware is the focus and users are the commanding heights. Although televisions are still a source of sales profit, new features and technologies are still the hardware profit support points. In addition, video content, game content, other paid applications, and startup advertising revenue provided to users can attract users and become the key to increasing their added value. This requires the entire industry chain to work together to solve these problems. At the same time, the value of user data has begun to emerge, and 2015 is a crucial year for the development of smart homes. We will see more and more cross-border integration, and color TVs have only opened a gap. In the entire smart home system, information service functions will be a key link in the great development of smart homes in 2015.
Next, TV manufacturers should continuously improve the exclusive applications of smart TVs, enhance human-computer interaction methods, and improve the convenience and security of payment processes. After video content, gaming applications have become a trend. Major manufacturers can increase their efforts in these areas to seize business opportunities in the era of intelligence.
Sun Xinguo, Deputy Secretary General of the Digital Home Industry and Application Promotion Center, believes that the main problems currently faced by the industry are: firstly, the industry is large and the pattern is small, and the lack of top-level design and promotion in industrial layout and deployment is not only the focus on the consumer side, but also the promotion of the manufacturing side; secondly, the industry is hot and the market is cold, with financial capital surpassing industrial capital and commercial capital, entering the ICT field to play a leading role, breaking the original business model and market balance; Thirdly, there are many single products and few integrations. There are currently hundreds of types of smart hardware, but they have not formed a particularly large industrial atmosphere. The fourth is to emphasize promotion over experience; Finally, there is a preference for alliances rather than interconnectivity. Although there are currently numerous alliances, they are still incompatible and not interconnected with each other. In essence, they are still fighting alone, making it difficult to break through the bottleneck of market growth. ”
As China's strategic emerging industry, new business model and new business type, the Internet plus strategy will promote the opportunity for China to adjust the existing industrial structure of the household appliance industry and transform the mode of economic growth. Peng Xiandong believes that the integration of "Internet plus" and the home appliance industry is a leap from a digital home to a smart home. The digital home emphasizes the functions of "interactive entertainment" and "intelligent control", pays attention to the upgrading of equipment inside the home, smart home, emphasizes the function of obtaining "information services", and pays attention to the interaction between the family, family and the external environment; "Internet plus" has become a national strategy, which helps to solve the problem of resource (data and information flow) closure, and will promote the leapfrog development of family informatization from "digital home" to "smart home" in the future.
Editor in charge: Zhang Di/>
