Buffet said, "it's only when the tide's down that you know who's swimming naked." at the moment, the massage market is booming, and the associated 020 health-care industries are booming; so who is naked, who has problems and who has never thought about the past. But we have to face it!
Direct: health massages are more problematic
In mid-june 2014, a man in shenzhen “feeded a massage at a club and suffered from the illness of a technician” and attracted social attention. The journalists then visited the guangzhou market and found that various trades such as beauty salons, hotels and leisure clubs provide “health massages” but that there is a lack of management of the massage industry due to a persistent lack of national standards: for example, there is no compulsory requirement for a permit from a masseur. The experts are all the more straightforward: the entry threshold for masseuses in leisure places is low, often only a few important caves are known, violence is prone to kidney damage, blood and urine, and shock can be caused in serious cases。
This is not the case for massage parlours that exist in physical form, and it is all the more reassuring to rely on the masseuse of the 020 platform: the credibility of the service provider, the professionalism of the service provider, and whether the massage fees are based on questions that test consumers ' judgement and discourage them. Thus, despite the strong momentum of the o2o sector, consumer enthusiasm is low。
Healthy cake. Passively smooth
The problem is always with the opportunity! There is no denying that there is an enormous space in china's health-care feed market。
In 2012, the white paper on urban health, published jointly by the chinese medical doctors ' association, the chinese hospital association, the people's network and the seymour group in beijing, showed that the proportion of white-collar people with metabolic disorders, fatigue, insomnia and mental disorders in 589 cities was as high as 76 per cent, with only 2. 5 per cent of truly “healthy people”. In 2014, data from a survey conducted by the both data research centre showed that the health population in china was as high as 70 per cent. Health care is beginning to be a vital human need in the life of the nation, as is the food and clothing industry. In particular, with the frequency of “white collar sudden death”, the working community has increased its focus on physical health and the geometric growth of white collars who exercise their leisure and massage。
The enormous market potential and space will inevitably attract the attention of the capital giants. In november 2014, 10 months after al-baba's investment in the pharmaceutical power provider, sin technological 21 ltd., the latter was officially renamed “ali health”. In addition, giants such as tem, google, apple and samsung are penetrating the health care industry. According to the ceni, moving from basic medical needs to higher levels of health care and quality of life needs provides a huge business opportunity for the larger health industry. And the resulting “cakes” in the market for the upstream and downstream industries of medicine, equipment and services will create a boom in the health industry. O2o, an entry point for health care based on massage push, is also a feeder。
So, as an emerging health industry, can the massage take o2o, like the traditional health industry, get the gator of capital and become the next hot ground for investment? It is worth exploring, but it is not without pioneers, and one of the purposes of professional, authoritative, transparent and thoughtful physiotherapy for the development of the greater health data service platform。
Professional team + big health data, industry pioneers opening the next hot ground?
The brand new massage, created by beijing-facilitated it ltd., takes the o2o platform pulsative therapy, with an unparalleled innate advantage of industry counterparts — a professional and well-known team of technicians. It is reported that the co-founder of pulsive physiotherapy, ishi ping, was born to a middle-class healer, along with several masters of physiotherapy from zi mao zhang, who had 30 years of acupuncture and practice, and with the support of ishi ping's sophisticated professional background, have developed highly skilled “pulsive physiotherapy” technicians. Building on a team of professional technicians, pulsative physiotherapy has raised the threshold of access to a cooperative shop under the line, and professional and authoritative services have completely reduced the security implications of massages to invisible。
At the same time, whether it be the classification of projects, the disclosure of technicians ' information, or the ease of making appointments, pulsiotherapy is a product with professional services at its core, while in the case of o2o, professional, regulated services, transparent and regulated service prices are the key elements of the platform and product。
If that is all, pulsative physiotherapy is, at best, “the master of masseuse 020” and essentially a relatively narrow masseuse. What really makes a qualitative change in pulsative therapy is its unique idea of a “healthy big data platform”. It is known that pulsative physiotherapy is free of the traditional o2o platform's dependence on traffic, based on the convergence of matrix resources such as “professional teams, under-line shops, user accents”; at the same time, in the course of the service, pulsiotherapy works to collate, collect and analyse user health data, thus creating a complete, comprehensive, deep-health data platform. Through this platform, pulsative therapy will provide immediate health feeding services, counselling and 24/7 escorts for users beyond massage。
“in this age of data kings, pulsative therapy can also extend to other sub-markets of health o2o, such as health products, related devices, etc., with the help of the health big data platform。
Internet marketing requires internet thinking, the key to which is a large-data way of understanding the needs of clients and potential clients and discovering differences and linkages between data and data, thus providing the most satisfactory service to clients. In this regard, pulsative therapy has performed quite well. But it will take time to verify whether the masseuse that led to the o2o industry really attracts capital attention and opens the next hot field of investment。
Responsible editor: zhang dei
