“web is dying” is not the first time that people are looking at it. Of course, in the real sense of the word, it's probably not just the web model that dies, but also our browser. According to the six-year report released by fleury in 2014, mobile applications already account for 86 per cent of our total time using smartphones, while mobile web pages account for only 14 per cent. When apps gradually build their lead, no one will ever question the business model that app store built。
There's no doubt it's an app-way world. The mobile browser will disappear before our eyes, and on apple watch we may not even be able to see safari. If apple watch shows this month, there's no tweets or uber applications, we might be a little upset; but missing safari? Look at this. It doesn't seem like a big deal. The importance of browsers is diminishing, but most people are not paying attention to it — unconsciously, that is all。
Many people now put the browser on their phones into the cold palace, and if i ask what the most frequent feature i use today, my answer should be "search." interestingly, on the subject of “questions”, google and apple offer better products to make up for: in apple watch, you can ask siri questions; google does not add chrome in android wear, and replaces google now on call。
Even if a link jumps, many applications now choose to display content directly in applications, such as our usual tweets and tweets, and when you click on a link, content is displayed directly in the application rather than using a native web browser。
Moreover, independent websites now contain much more information than people need. Look at the layouts of the big portals, the front pages are full of text. Oh, come on. I just wanted to take a look at today's news。
It is almost inevitable that websites that have existed in this situation for a long time will be used and lost on mobile phones. The end result is that if a moving app is designed well enough, it can exist not only as a complement to desktop applications, but even as a substitute for the desktop product itself。
When one word of our laborious web site was entered above the browser, it is difficult to imagine that most mobile phone applications today offer such a vertical top-down feature, an experience that tends to rise directly to demand — for example, a treasure shop — and i find that “receipt confirmation” and “payment” operations at the end of the web page today are far less convenient than two clicks on the phone, and that socialization, video, reading, etc., are the reason for their true charm。
Of course, does that mean web is dead? It is not appropriate to make such a finding. We recognize the trend of moving first, but app is not the best form. – some applications are chronically inactive and largely trapped in app stores. The stronger the stronger, the weaker, the more powerful, the more powerful, the more powerful, the more powerful, the more powerful, and the more powerful, the few hundred applications of top, which account for 70 per cent of distribution, most developers are unhappy。
By its very nature, the closed integration of app is still difficult to compare with the open and shared form of web. In the past, hyperlink-based searches at the end of the web page were no longer valid for the files that were used, because apps were unique and could not be connected at will, which required the reorganization of an algorithm architecture。
Some time ago, google chose to open google now api in an attempt to centrally manage data from n stand-alone applications on a mobile phone and to connect data between applications and applications. Ultimately, it is hoped that users will be able to obtain the answers they want before searching for questions。
In addition, there are many websites that choose to bring the experiences of mobile applications to their home websites rather than to launch independent applications, many of which are “official networks” where large brand owners promote balanced online purchases. After all, in the face of complex multiplatforms, it is difficult to ensure that the development of several platforms is fully synchronized. At that time, the multi-platform HTML5 architecture gained wide acceptance。
The verge, a well-known site in the tech media world, will find that it abandoned the local app model long ago to a multiplatform web app, but that design and interaction were completely preserved, based on a browser. In fact, they had experimented with an article called fanboys, either in mobile browsers such as android, ios, or windows and os x desktop browsers, which could bring complete consistency in content, but the design elements felt differently。
At the domestic level, for reasons of cost, it is equally common to follow a light quantitative path that belongs only to the age of mobile internet, based solely on micro-trust public platforms and with a slight adaptation of the mobile web end。
So, isn't it local app, maybe not that important, because ultimately, users only choose to keep products that will bring quality experience on their phone screens. It's just that for most of the sites, the current app form, at least now, will be less outdated than the simple web, giving a prominent app portal, and obviously more effective than clicking on a link。
And as a browser, what role should we play in the future? Just an access tool? Google's desktop, crome os, has given us a prototype of the super browser, which is that all applications eventually fit into the browser. As new technologies are applied, the boundaries between web and app are likely to become blurred, the gaps will become smaller and the needs of users for simple application on a daily basis may all be met directly in the cloud。
Although, in its present maturity, neither chrome, safari, nor weibo, has such a platform appeal, traditional app has been able to take a place on the main screen of a mobile phone that developers cannot abandon. But this is a new opportunity for the super-appliances, and app and web, maybe eventually。
