The internet giants have taken possession of the entrance to the point where it has reached the point where wifi is being used for this time. According to an informant involved in the investment, wifi service providers share the network in march this year, millions of dollars worth of round a financing was completed, and wifi, which is the top of the wifi application class, shares elves, is the product of this company. “accumulated downloads exceed 80 million and are active as high as 6. 6 million daily, making wifi's application of this “cold door” a “hot spot”。
In 2013, while hardware tools such as 360 walkers wifi, 100 degrees wifi, mi followers wifi, polar routes and others took over individual markets, another software terminal based on wifi clients, represented by wifi sharing elves, wifi master keys, became the black horse in the field. At the same time, commercial wifi applications are emerging, with companies with a long-term strategic vision taking over the vast market for mobile internet, and wifi is undoubtedly the best entry point. Hardware terminals were set up and software applications began to play and in 2014 entered the year of growth of wifi applications。
According to the innovative presentation by the co-founder of the same-home network, the wifi shared elf was launched in 2012, in the midst of the hottest year of the app application, when the company's research and development team first launched a series of ap products such as a constellation master, a master of limit-freeness, a moker, a live video show, which showed remarkable performance in the various ap lists, “we did not anticipate that the need for wifi applications was so strong that it was a cold-door product at that time, but the huge user demand was driving change in the product, and we decided to focus on the wifi area when the bi system showed that there were more than a million active users daily.” according to journalists, the same network ceo zhang kaikko was vice-president and general manager of the thousands of oaks group, while zhang kaikko was recently officially dismissed as vice-president of the hand network market and started a business with zhang kaikko. Zhang kaiqi's expertise in research and development is innovative and advanced in marketing, both of whom are committed to creating a new path in the wifi field, while among the network's a-wheel investors, well-known investors, cai wen-sung, in addition to such institutions as enlightenment, are all the more imaginative about wifi applications。
Although the wifi application card is located at the mobile internet portal, it is innovative to think that it dances under the feet of elephants, and that the wifi shared elves are far more competitive than the user's holdings, dynamism and depth of use, but the problem of how to sew a gap in a huge battle is a problem for companies. “we are focused on the sub-area of wifi, where the power of the giant is not its advantage, and where we are actively working with each other to increase the depth of user use and stickiness, it is by mutual advantage.” the division is innovative in identifying a successful end-use that first meets the user's functional needs and then, through product innovation, meets the user's deep needs and then creates a user behaviour chain, which is at the heart of the big data。
At a time when many of the products in the wifi marketing category are also emerging, the division has come to believe that this model is too short-lived and that advertising-based wifi marketing has too low a market threshold, too simple a model, too replicable, and too insecure a user's privacy. It is a novelty that the sharing network does not worry about profit patterns in the short term and does not engage in marketing like the killing of chickens for eggs, and that the core strategy is to expand the size of its users in order to maintain the firm's absolute advantage. In addition to the pc-based wifi sharing elves, a new version of the mobile-based wifi internet elf is known to be released in june. (li chiu)
Why would wifi share elves get millions of dollars in financing
Wifi service providers completed multi-million dollar a-wheel financing in march this year, while the company's wifi application-type wifi shared elves generated a cumulative download of more than 80 million people and were active as much as 6. 6 million a day. Cai wensing was also known to have participated in the round。
It is understood that zhang kaikke, vice-president of the former thousands oak group and general manager of zhang kaikke, is the ceo of the same network, while zhang kaikko, the former vice-president of handwig market, has recently formally joined zhang kaikko in a joint venture to become the cmo. Zhang kaiko is responsible for product research and development, and the division is new in marketing. Moreover, among the a-wheel investors in the same network, the famous investor, cai wen-sung, is included, in addition to institutions such as the enlightenment。
Bianews' exclusive interview with cmo, the co-founder of the same network。
1. Distribution, geographical location, age, occupation, environment of use, etc. Of 6. 6 million active users。
New: wifi shared elves were first tested in february 2012 and entered the top 10 downloading bases at the end of the year, including chinese army software, dot software, and 100-degree software lists. And downloads and activity go up. Sixty per cent of the active users are now student users, and as a result of high-cost models such as the campus network “one person one”, wifi sharing elves is almost a necessity for installation. Erie has done user research and analysis, and the wifi shared elf user base is dominated by student users, white-collar users, and the use environment, geography, age class, etc. Are consistent with the general trend in mainstream applications. But, unexpectedly, wifi shares elves' overseas editions are also excellent, and many users are sharing them spontaneously on facebook, twitter, and are highly active in the united states, brazil, india, etc。
2. Will wifi share elves release hardware, and what are the advantages of different software from hardware
New: the recent explosion in the wifi field, with the exception of hardware routers and other products, is the installation of wifi hardware in their respective fields, and the imminent outbreak of the wifi hotspots below the line, which i think is also an indication of the hotness of this cold-door product. The same network focuses on software applications, not only for users, but also for hardware or other platforms. After all, we have the most professional research and development team in the industry, a product that differs from the original idea of "blowing rabbits," and the same network begins with a view to the area of wifi applications. We're not involved in hardware, but we're going to come up with some interesting conceptual products like wifi lights, wifi machine dogs and google takes wifi balloons up to the sky and we put wifi elves on our bodies. If that doesn't cause the reader to think, then i'm going to have to go to cope, and wifi can't kill the sperm or radiation, and the neighboring master can be relieved。
3. How does wifi share the commercial landscape and potential of elves, and how does it plan? What's the profit pattern
Despite the millions of dollars invested in our a round, we will, of course, be officially announced in the near future, and “four with financing” — there is a solid valuation, and zhang and i wonder if it's too loud to look high, and then we stick to the truth. Many of the commercial wifi teams are doing it, and there are a variety of problems. Investors are not asking us to pursue commercial potential quickly. While there are early plans, ranging from commercial scenes to profit models, we are still serving users and partners, and we are always on the same page for free。
4. How to use the wifi portal
It's new: wifi must be the entrance, but now i can't agree with the term “entry battle”. Business-type companies, especially for a team like ours, are just as inappropriate as snakes, and we can now be “smurfs”. In order to meet the needs of users and to address the need for cooperation, it is necessary to make good use of the entry if it is to be sufficiently robust to be admitted. Like a company that copys our products, it's like a window-blowing call to users for "wifi shared elves," and i think it's too dangerous to be so unlined. Be good and do good — that's what i'm talking about with zhang kaiko, isn't it
Why did cai wen-sung participate in the investment and how much
Zai wen-sung is our main investor, so let's confess to the recent launch. But i think at the heart of investment is his recognition of our values and of the value of our products. Zhang kaikko began to talk to me about the fact that we were not looking for money because of lack of money, but because we were looking for partners because of value。
How to compete with cheetahs, 360 etc
Innovation: there's a point of departure in this: decision makers with a strategic vision will not see wifi as a competitor. The giants have spoken to us in turn, and they are now more cooperative. We're just a small team that starts a business, and we're a multi-development giant. We don't start a business because we call it a board, but i wonder how low a family is. "little to the left": small and firm, unstoppable. We're pretty professional about wifi, and we're working in depth with most giants
What do cats think of their own business
It's new: i've been a marketing executive all these years, and i've always thought of myself as a general rather than a good-looking man, so i've been very inspired and axed by my friends, fan hingdong, yong haiyan and xiao keung. Zhang kaikko and i were brothers for many years, and he went from focus to the vice president of chi ok, and started his business early. So when i got back from the united states, he asked me out in the middle of the night to talk about the wifi project, the unclosed suzhou snack near our two homes, and he used the trick, "can't you hold on to a big one after all these years?" i thought, and i thought, that's a good analogy. Then i touched wifi's hand and i had to see how it went down。
What's zhang's role
It's new: zhang kaiko has a product, and my product is in the market — so you won't be spitting? So one of us is outside the other, and we're of the same age, but we're different, and the partners in business are complementary, fighting back and forth, and trust between brothers to achieve the future. Neither of us is a small family, and there are many factors for success in starting a business, but our goal is not to make money together, but to have a brother who can do it all the time。
Wifi shares the elves' advantage
There's so much on the internet about wifi that it's probably the most funny thing to do: to see a restaurant that says, "we don't have wifi, your closest person is around, and you have your cell phone. Let's put it down and feel the raw human emotion." so moved, there's really not a lot of human restaurants like this now, so i turned around and left。
So i turned around and left. How unwelcome it is that the restaurant that did not provide free wifi. At a press conference, in order to market the password-free wifi connection of their mobile phones, the rdf also gave an example of the restaurant wifi, to the effect that people go to dinner, not first to order food, but to ask the boss's wife for the wifi password, which is almost the truest picture of modern people moving the internet to survive。
There's another joke: the owner of the beach resort hotel said that there's a different demand for tourists from all over the world: the french are asking how beautiful the women are in the neighborhood. The italians came all day long to take a sunbath; the germans came all day long to dive; and the chinese came to ask, "is there a wifi?"
Is there a wifi? The unique demand for the internet in china has created many internet companies and products in the wind. They often say to seize the opportunity of the wind so that pigs can fly. At one meeting, the army stated that mobile internet had been warming since three years earlier, and that the biggest winner had been the call, that the launch of the wireless had brought great value to the call, and that the value of the internet had been fully recognized in capital markets. “these successes are proof that the age of mobile internet has arrived in today's society.” at the same time, the rpa stated that mobile internet was also facing difficulties and problems, and that, as an industry of the sun-yang, the current problem was the slow pace of the net, so it proposed that the construction of the city of wifi should be increased and that free wifi should be promoted in the cities under conditions。
Not every city has the conditions to build a free wifi. Smart chinese companies naturally do not waste the opportunity of “flying pigs”, which has led to a proliferation of applications shared through the pc for wifi hot spots. This type of wireless sharing software, based on pc wireless card applications, can be used to turn notebooks into wireless routers through one-click settings, and to achieve wifi and pad access to the internet without the need for server support to support incoming and outgoing messages. Only a wifi network in the region can share data with others via wireless networks, which solves the problem of multiple mobile devices using “free wifi” quickly。
There is no doubt that wifi, as a card-point service for mobile internet access, must be an important link that the giants must take. Mi, hua and 360 have launched their own wifi products. The start-up company, however, has begun to develop user-friendly wifi products such as wiifi's partner, wifi's universal key and so forth, where there are tens of millions of users. Old software wifi, with the same large user base, shares elves because of its stupid operation, its greater stability and compatibility, which many people favor。
At present, there does not seem to be a chance for start-up companies to fly, but the wifi shared elves survive. And what are the advantages of wifi sharing elves in professional wifi sharing
1. Extreme and focused attention is the greatest advantage of wifi sharing elves
In the words of the army, internet thinking is extreme, focused and fast. Wifi sharing elves is an extreme software product that does not require an additional hardware like millet, 360, etc. In terms of software functionality, the maturity of wifi sharing elves is reflected in a focus on " one-key rapid sharing " , which seeks only to provide users with additional fast internet access needs, without any more attempts to seize access。
Another extreme expression is whether an enterprise can provide products that meet the strong needs of users. Many of the accompanying wifi hardware products overemphasize the need for users to share wifi on traditional pcs, in fact relying on the hotel's pc to build wifi after going to a hotel is far less demanding than a temporary wifi on campus or a team. A hardware that needs to be carried and cared for is, then, far less convenient than a software that can be downloaded online at any time。
2. User-centred speed response
According to feedback from a number of netizens, of the many apps focused on wireless wifi sharing, wifi shared elves ' passenger service feedback at a more timely rate. An improvement is often made online and will soon be answered, such as wifi's sharing of elves to support the chinese-language hotspot, which is more interesting in name, and better in air. The national language is rich and sophisticated, and this proposal should produce some strange hotspot names. These are also core features of internet thinking: user-centred, rapid response, rapid product overlay. Wifi shares all elves' product needs based on the strong need to “have wifi?” for example, where university dormitories have only one line, how can multiple notebooks be shared online? How can the laptop network be shared with digital devices such as smartphones and ipad? How can wireless local area networks be built in a no-route environment, such as on-line, file transfer, etc.? Even in wireless networks, wifi sharing elves can act as relays, extending the distance of wifi wireless hotspot transmission. These functions can be achieved through wifi sharing of elves, which is truly a customer-centred approach to product development。
3. Commitment to permanent free
Many small company products raise concerns about their viability because they do not have sustainable commercial value, and often free commitments cannot continue. Wifi's commitment to sharing elves is permanently free, since the subsequent business model is not based on user fees, which is not easy to achieve. Of course, it is also an advantage that users do not need to invest in the purchase and maintenance of a wifi hardware。
