Beef is the meat we eat in our daily lives, whether it's fried or stewed, don't you like it
In the city of hullenberg in the autonomous region of mongolia, people are not too careful about eating beef. In the view of the local herdsmen, cattle were raised for about 28 months, with soft meat and a very good taste and a very popular market. But now there's a strange man, not only for old beef for more than five years, but also for a high price, which could ruin everyone. What's going on
1. Spring of the moustache
Sun hongliu is a kim boon from changzhou city, jiangsu province. In his late 20s, he learned to sell korean snacks at the entrance to the market and, in order to take up a good spot, sun hong-eun visited the door at 3 a. M. Every morning. At that time, he had two beards on his mouth and had known sun hong for a long time。
The moustache was spring, and the groceries made him meet the girls from the garment factory next door, and love made the moustache sweet. But the moustache didn't think that the girl's father would be the halogen king of changzhou city - grandpa deng。
The disparity in family conditions made mr. Deng very opposed their marriage when he first met his moustache. In the words of mr. Deng, this young man has a stench of acid and has difficult family conditions and fears that his daughter will suffer later。
However, in the end, two people were married despite their objections. In an effort to earn more money, the husband and wife argued that sun hongji's wife had also quit working in the garment factory and followed him to sell korean dishes。
After nine years of hard labour, they saved over $300,000 and bought a house in the city. Life had barely improved, and at the beginning of 2002 his wife had found that sun hong had taken all the sweat money he had saved for years. What the hell is this moustache doing
2. Opening the industry door
It's a halogen habit. The homewife and the old craftsman know that, in order to taste good, they must rely on old halo soup. And it takes at least 10 to 20 years to make soup with meat。
In 2002, an old state store for halogens, which had been operating for decades, had been converted to lake anhui, 200 kilometres from jiangsu chang county, and the factory director, zhanghua, had taken the recipe from the shop. As soon as the news struck the surrounding halogen industry, many wealthy owners of society were targeting xinghua。
At the time, sun hong-leu was into the business, but how can he get it when he's just a dealer who pushes a tricycle at the market
At a time when sun hong was sad, it was unexpected that his efforts over the previous nine years had brought into the eyes of one of sun’s worst misogynists, who opened his door to the halogen store。
Sun hong-lu's father-in-law, mr. Deng, and director shih are old friends. Mr. Dun said he didn't like sun hong, but he was touched by his bitter spirit over the years. Mr. Deng thought sun hong-ju was a good boy and decided to take his son-in-law to han-hok。
At the initiative of the father-in-law, sun hongluo finally met with the director of the plant. Sun hong-lu began to think that, since his own conditions did not prevail, he could use his own story to impress the director。
On the basis of its nine-year experience of selling small vegetables, sun hong-lu judges that the future market for halogens should capture the business of the early market, rather than simply open only at noon, as previously。
The idea of sun hongli has been endorsed by the manager of the plant, who brought in the old brand of shaanxi lake, the traditional halogen beef and halogen geese, with a total of more than 60 products, plus more than 10 of sun hong's own pickles, and a new shop with more than 70 halogen-flavoured products, many times the number of local halogen shops at the time。
The old brand of zhanghua, with its own brand effect in the east china region, combined with sun honglai's marketing strategy, left more than 70 businesses in changzhou city in 2006 to build its own halogen brand。
I thought it was the ceiling
Since 2007, sun hongli's life has changed dramatically, from three hundred million dollars a year to a net profit of more than $30 million, only four years. The halogen store had a large cash flow of more than half a million dollars a day, and many people were impressed. But at this point, sun hong has lost sight of the old business of halogen, and he wants to develop a new business. Why is that
Sun honglu found that the halogen store was doing so much that there were no listed companies, let alone a country-wide, large chain, that he felt he had made the business ceiling。
In the following five years, sun honglu invested in a variety of industries, including real estate, tourism, farming, agriculture and energy, at a total cost of over 50 million yuan. However, $2 million was not recovered due to poor operations. Family halogen shops also shrunk from over 70 to 60。
In 2012, sun hong-luo wanted to upgrade to an industry that sounded easy to earn, and it took him five years to discover that the halogen market had changed the world。
In 2013, it was only after a survey by sun honglu found that several companies and peers were listed. The country's top six well-known halogen companies, with a combined sales of 20 billion, have on average achieved billions per enterprise, while their own enterprises have only 300 million that they feel have no room to rise。
Sun hong has left behind the resolve to regain his old profession。
Stick to this one thing
In recent years, the spicy ducks, as a proxy for recreational halogen, have been raging throughout the country as a halogen product for young people, characterized by heavy tastes, especially spicy ones, which are popular with consumers。
Sun hong has decided to enter the army to enjoy the halogen, but he used to adapt to the traditional local halogen, which has a dim taste, making it difficult to quickly divide a piece in the new recreational halogen industry. What should sun hong-luo do
Wuhan is the origin of duck products for leisure purposes, and sun hong-lu decided to go to wuhan-bai, but the biggest characteristic of the duck is spicy, which is sun hong's greatest challenge. Sun hong-lu is a tunnel man who never eats chili, he's got a taste
To be compatible with the taste of the consumer, the decision must be left to the consumer. Every time sun hong opens a shop in a new area, the country's most famous duck products, together with their own products, are torn apart. Target clients up to the age of 25 are invited to taste them. If their duck products are not recognized by the majority, they will not open。
In 2017, sun hong left more than 100 shops open in a year, with a sales volume of 100 million yuan for the duck section. At the end of 2017, sun honglu and the haulenberg steppe of the autonomous region of inner mongolia built their own farming base, which specializes in the acquisition of old cattle raised by pastoralists for more than five years for the production of chewing real dry beef。
At the moment, sun hongru has invested $150 million to build more than 30,000 square metres of processing workshops, working in two directions: ducks and traditional halogen, with an annual sales volume of 400 million dollars and a net profit of over 40 million yuan, before which the moustache became today's boss. Mr. Sun said that he wanted to do the halogen thing, no matter how much he made。
