The once-high bonuses, huge flows of the “live-in-the-field” category were followed by many quick red flags and either “suspension” or “stopping” for reasons such as “continuous cold” “advocacy prior to”。
In the wake of the unspoken “apology letter” of the organizers of the event, the recklessness and impatience of the organizers were revealed。
The temptation for the flow of events is so great that it does not strike a safe bottom line. The flow of “live in the wilderness” at the expense of the physical safety of the athletes, which seeks to stimulate insinuation, is destined to be a quick fix and will not become a durable “retention”。
The race at the grass-crop, the show at the harvest
Starting in october 2025, the second season of the sunshine mountain in hunan province broke out of the flames of “extreme sport plus topic marketing”. Two months later, however, the pause button was pressed in the form of grass, “eight of the players were taken off the mountain in an emergency and evenly split the bonus”。
The journalists found that since last year there have been nearly 10 similar wild-for-life competitions, with many pastures ending。
The “mulang cup” for survival skills, originally planned for the end of november 2025, was suspended for the “continuous cold, which is not conducive to survival in the wild”; on 7 december, the “almost low temperature” contest was suspended in the two rural villages of quijiang county on the grounds of “too low temperatures”; and on 18 december, the “small art” contest in xinping county in yunnan was called off in a protest by a friend on the grounds that “the art programme is still under preparation”
There are many similar salient issues in the analysis of these stops。
Lack of professional qualifications. Some organizational units have been in existence for just over 10 days and have been quick to initiate high-risk events requiring long-term preparation, and individual related companies have been opened for investigation on suspicion of offences。
Set up any area. Some tracks are located in ecologically fragile areas, even in high-risk areas, and are questioned by netizens: “it is not enough to destroy wildlife, but to joke about life!”
Promising marketing. “the fired wilder,” “four days of starving nine-ton fatten training camp”, various fainting scenes, “the end of the world” dramas, and even fabricated strife for eyeballs, turning the competition into a “freak show” of harvest flows。
I can't break the problem of begging with a golden job
Why are there so many competitions for the wild? It appears to be chasing the wind, but it is the reality and deep anxiety that confronts the development of local cultural brigades。
A number of well-resourced but less visible sites are anxious to get out of the “growing and begging” trap. Natural beauty, extreme challenges, online live “packages” of the wilderness, more direct traffic, sponsorship of the title, and live reward are more likely to push for sensational effects at lower cost than traditional events and festivals。
It is easy for some to paint “distant” and “poetry” under fast-paced, heavy pressure, with unrealistic images of “back to the original”. With both the high prize and the romantic narrative, some ordinary people have swayed to become “heroes of the wilderness”. Their cruel and stuporious “survival live”, which attracts viewers as a follow-up game, has helped push dangerous events on the horse。
The purpose of the survival contest was to break new ground, but when “flow anxiety” prevails over “professional rationality”, blindness and the wind ignore security concerns, and rushing up to the race and winding down, instead of opening up a new game, it could trigger a series of negative chain reactions。
The hidden security risks in the wilderness directly threaten the life of the contestants; they cut, hunt and dig randomly for “good looks”, placing the area in a vicious circle of “racing and destroying the ecology and repairing the huge sums of money”; and they damage the image of the local literary brigade。
The short-sighted logic of money is to be abandoned
The limit is not a forbidden zone in itself, and the idea of the primacy of life cannot be lost. The key to moving from brutal growth to normative development in the wild is to move away from the short-sighted logic of “money for life” and to engage in a whole chain of cold thinking towards healthy development。
Implementation requires “cool limits” that put safety and professionalism first. Before running, ask yourself three questions: do you have the required professional qualifications? Is there a security plan that covers the entire process? Is there an ecological conservation program
Local approaches should focus on sustainable development, focusing on basic tasks such as improving infrastructure, upgrading public services and developing professional teams. The long-term civil service ip is based on the primacy of safety, not on the head of a boon。
Regulatorylyly, there is a “cool division of labour” that underpins the responsibility of each party. Clarify eligibility thresholds, safety and security standards, ecological protection requirements. Establish a process-wide control mechanism for the “pre-court audit - post-court inspection - post-court assessment” to clarify the boundaries of responsibility and avoid falling into a “multi-head control without accountability”。
The campaign is “coolly guided” and “safe brakes” for traffic. The platform is designed to reduce the zooming of charisma and extreme content, to guide the audience back to the common sense that “safe return home is more important than last;” and to move from the narrative of “human challenge to nature” to the expression of the value of “natural is not a show, life is not a props”, and to guide tourists to cherish life and fear nature。
The development of a “hidden” intoxicated landscape cannot be based on a “flow of joy” that is fraught with risk, but rather on the hard work of carrying traffic and turning it into a “retention”。
To maintain the safety floor, to return to professional reason and to the characteristics of the deep-cultivated land, the bvb economy will be stable。
