Maslow's demand-level structure is the motivational theory of psychology, including the five-level model of human needs, which is often portrayed as a hierarchy within the pyramid。
From the bottom of the hierarchy, the needs are: physical (food and clothing), safety (work security), social needs (friendliness), respect and self-fulfilment。
This five-stage model can be divided into insufficient demand and growth demand. The first four levels are commonly referred to as deficit demand (d demand), while the highest is referred to as growth demand (b demand). In 1943, maslow noted that people needed to be motivated to meet certain needs, some of which took precedence over others。
The maslow demand-level theory, first introduced in 1943 in a paper entitled the theory of human incentives, is widely available and has so far been guiding in business management。
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In order to motivate employees, it is essential to meet the needs of the employees in terms of the material conditions associated with the continuity of life, which is the lowest level of human need, referred to as “physical need” by maslo。
Physical needs are reflected in the management of enterprises, which are designed to stimulate the work of employees by providing them with material security。
Common physical incentives are paid incentives, welfare incentives and equity incentives。
Physical needs are a powerful driving force for people's action, so raising salaries for those working at the grass-roots level and for new workers without an economic basis is their advantage and the best incentive。
Safety needs are an extension of biological needs and basic human needs. These include the need for the safety of life and property, physical security and stability in living conditions。
It can be divided into two categories: one, which refers to the need for security of life now and in the future, and the other, physical and psychological security care。
The need for security is reflected in the management of enterprises, where managers create a relatively safe and stable working environment for their employees, both physical and spiritual。
According to maslo, social needs refer to emotional and belonging needs, including interpersonal interaction, friendship, group acceptance and social recognition. People's lives and work are not carried out in isolation, and they want to be accepted, recognized and cared for by their groups. At the same time, human beings are emotional animals who want to be noticed, friendly and loved in the life of society. If they are not satisfied, they can lead to mental ill health。
The need for respect includes the need for self-esteem, self-confidence, competence, knowledge, achievement and reputation, and the need to be recognized and respected by others。
Such needs are reflected in the management of enterprises. First, we need to find out which employees in enterprises deserve respect and how they should be respected。
Pay attention to and learn to listen, communicate and communicate. Business executives need to listen well, including by listening to employees, advising, complaining, criticizing and even obfuscating. Listening is an art, a prerequisite for communication and communication, and it is only by listening with one mind that one can communicate with one's heart and heart。
The need for self-realization is at the highest level of humanity and the need for people to realize their individual ideals and aspirations and to maximize their potential and achievements. It is all the more worthwhile to pursue because of the need for a higher level of motivation and a deeper sense of happiness。
The american manager weber said that competent managers should “do only what they have to do, not what they have to do”。
Effective delegation of authority is reflected in the introduction of change management for staff, the treatment of special talent, the creation of a platform for the transformation of potential competencies and the promotion of enterprise development. In addition, managers must feel the pleasure of the process。
Finally
The employees are the main subjects of the enterprise and the enterprise needs to develop a humanistic management concept. To meet the needs of staff at different levels and maximize their innovative potential. The full realization of the value of employees themselves, the promotion of enterprises, and the competitiveness of enterprises in the market without losing sight。
It is hoped that this article will give our young partners an overview of the application of maslow’s demand-level theory in corporate management
