A summary of the theory of use and satisfaction in the age of the academy of communication thesis on the internet: the theory of use and satisfaction was produced as an important turning point in the history of communication research, with important implications in the history of research on mass communication effects. With the rise of the internet and the advent of a truly web-enabled era, the “use and satisfaction theory” has been revived. The spread of the internet has brought about an unprecedented and profound revolution in the history of human transmission, while expanding the space for further in-depth study of the theory of satisfaction. Keywords: the use and satisfaction of the web age audience, the podcaster's conglomerate, schram, compared the "use and satisfaction theory" to the "cafeteria": the audience is involved in the communication, as is the case at the cafeteria, where everyone chooses their meals according to their taste and appetite. The main character in the cafeteria is the audience, and the medium serves the audience only. In other words, “use and satisfaction” is a trend between the main research medium - the audience - which is centred on the idea that members of the audience have a purpose in the consumption of media products, aimed at meeting the experienced needs of certain individuals, i. E. People watching television and films or reading newspapers and books, to varying degrees. First, research on the “use and satisfaction theory” of the web age - the “use and satisfaction theory” - has begun to reach out to communications researchers as the rejuvenated home-based computer of the web age and the internet has become a medium alongside the four traditional media. The revival of the “use and satisfaction theory” also stems from the development of the internet. Thomas ruggiero argues that “the use and satisfaction of each new mass media can always provide a cutting-edge approach to research at an early stage”. He presented three features of the internet, which is computer-mediated and “provides a mass pool of communication behaviours”, for researchers of the theory of “use and satisfaction”: 1. Interaction “has greatly enhanced the core concept of use and satisfaction of an active audience”, since interaction in mass communication has long been considered “the extent to which participants in the communication process can control and change their roles in their interactions”, and it gives audiences greater autonomy and dynamism. De-integration is “the ability of media users to choose from a rich menu? Unlike traditional mass media, new media such as the internet are selective and allow individuals to tailor themselves to their needs”. Heterogeneity means that information transmitted through an intermediary “may be staggered in time, and the sender and recipient of an electronic message can read e-mail at different times and interact during their convenient time. It also means that individuals can easily send, receive, store and retrieve information. Once the message is digitized, the individual's manipulation of the medium becomes infinite and the individual has more control than the traditional medium”. The rapid development of second-media technologies for the elimination of media technologies from the “use and satisfaction theory” has provided audiences with the diversity and breadth of choice and use, in particular the advent of the internet, making the dissemination of information beyond borders and the entire world a global village. New technologies, like a double-edged sword, inevitably limit the freedom of people while giving them freedom. People say on tv, "the public is a bunch of passive, passive, televised people." cultural morons’ cultural dopes’, while the media are the bad technology of rulers and conspirators to use mass propaganda to exercise power and fool the world.” despite the extreme nature of this assessment, there is only one step away from media technology between the active and passive nature of the audience. The “use and satisfaction theory” aims to highlight how the medium is used to satisfy the audience, and the initiative should be in the hands of the audience. “the invention of the network can be said to be an attempt to maximize the needs of individuals for access to information, so it is an instrumental victory and a technological victory. It emphasizes form, ignores content, and it takes the form of "subversive" content.” this is why the audience is more intuitive in its form, entertaining itself on the platform of the globalization of media culture production, circulation, exchange and consumption. “the use of a computer or information service connected by a network is intended to eliminate time or to demonstrate, out of custom, the way in which computer ceremonialization is used, rather than the way in which specific content is selected to meet needs.” thus, if this situation were allowed to develop without vigilance, the thematic position of the audience would be threatened, not to mention the degree of use and satisfaction. The “use and satisfaction theory” network of the “yours” era is considered to be the most advanced medium in human society to date, focusing not only on the characteristics of a variety of media but also on a variety of modes of communication, including individual, organizational, mass communication, etc., the introduction of which is more of a focus of the web age. In 2021, the times gave the annual character to “you”, all users and creators of internet content. This "you" is you. It's an ordinary internet player, representing bloggers, bbs speakers, sns network contacts, from books to restaurants. This is the time we are facing when all technologies tend to be integrated into a universal platform; on the other hand, all applications tend to be different and personality-specific, and more fun may be developed. This is the reality of the trend of long-tailed long tail space prophecy. In another way, this reflects the phenomenon referred to by chris anderson in the “long end” theory: “when there is a great deal of choice, the diversity of user demand and the dichotomy of consumer intentions is particularly evident.” as a medium, networks are increasingly changing everything in traditional populations. The unique interactive nature of the internet compensates for the falseness of the traditional mass communications feedback function, with a significant increase in the profile of the audience. The network allows transmission to be changed by the status of both parties, and the change of status allows audiences to have more freedom to use the media to meet their psychological needs. The interactive nature of the network allows the vectors of each communication to receive feedback from the recipients in a timely manner and then adjust their content and mode of transmission in a timely manner to achieve optimal communication. In other words, the general public is no longer just a consumer of information, but may also be a producer and distributor of information. As ermer dewitt, a author of time magazine in the united states, said, “anyone with an information processor and a modem can be a distributor through a computer-based online network.” as in the case of the events of september 11, 2001, the most real-time, most effective transmission of information on the events of september 11 and the most realistic and vivid description of the events were not in the new york times, but in the personal blog logs of the survivors. It is not uncommon for such cases to be transformed from individual audiences into event communicators. In 2021, a highly human-like video film, the indefinite, a web-based video film, " a blood case triggered by a bun " , hit the crowd, prompting the director of chen kai's song against the short film producer hugo, and the director of the big night party, feng xiaogang, also failed to escape his fate. It is clear that the “audience orientation” upheld by the “use in satisfaction theory” has been further enhanced. The “use and satisfaction” of podcasts is a new form of media that has grown rapidly in the last two years. The diversity of material is a specialty for podcasts than for writing blogs. In addition to their own voices, blogs can rely extensively on other materials, such as conversations, environmental sound, music, etc., and video podcasts can collect materials through lenses. Podcasters are no longer just personal monologues; they are a way of documenting and re-emerging society in a broad sense, but also a reassembly of social visual and hearing resources. At the technical level, technological developments have enabled podcast production to be dynamic and mobile. With recording and video equipment such as mp3, dv and mobile phones, you can do it whenever you want, wherever you want. The production of podcasts appears to be more casual and free than the relatively demanding entry conditions of writing blogs, with a wider range of material collections and a wider stage of activity. So why do podcasts still have so much power over the internet after writing blogs? If it is interpreted from the point of view of “use and satisfaction theory”, the problem can easily be solved, i. E. Podcasts provide “satisfaction” as opposed to the needs of written bloggers. Seeking expression or video expression is one of the main “satisfactions” for podcasts. The popular writing campaign launched by the writing blog is a hammer to individual writing skills。however
