Zhejiang international (journalist zhu zhejiang): in early spring of 2023, a special ceremony was held at the party construction centre of zhejiang shao xing's daughter's wine brewing company, the first foreign wine master wang zhuang of the italian national wine and wine liquor association, a good word from ho chi minh, director of the yellow wine industry in china, the yellow wine industry, the chinese wine brewing master, and shao xing's daughter's wine brewing company。
A gift, a gift from the interviewee himself
Ho chi minh graduated from the school of yellow wine technicians in august 1981 to work at the shao xing brewery. For more than 40 years, he has been working in the wine-making industry from apprentices to major craftsmen in china, master brewers in china, national yellow wine judges and experts in drafting national standards for yellow wine。
“the yellow wine is one of the world's three most ancient wines. The birth of yellow wine is closely related to the needs of chinese life. Chinese humans are cold, while yellow wine is warm and suitable for chinese physical characteristics. The greater presence of yellow wine in the past is an important testimony to the good life of chinese citizens.” speaking of the history of yellow wine, ho chi minh has come to be like jane。
Ho chi minh received an interview from the international channel zhejiang
From the beginning, there was a custom in the area of shao xing that people were to make a few bottles of wine when their children were born and buried under trees, and that if a girl was born, she would wait until she was married to a guest, and the wine would be called “girl red”, and if a boy was born, he would wait until he had received a mid-show or received a final dollar, and the wine would be called “simple red”。
Sausing's daughter's wine brewing company, inc., was founded in 1919 as an old wine brewing workshop and has been in existence for 104 years. In the early 1990s, the daughter red, a legacy of more than a thousand years of yellow wine, was first taken into account as a brand by the company. How do we get out of china's yellow wine market and get the brand red daughter out of the millennium? In june 2018, ho chi minh was appointed chairman and managing director of chao xing's daughter's red brewery company ltd. The burden of this heavyness fell on ho chi minh's shoulders。
“when an enterprise does its first hundred years and begins to push for its second hundred years, it is all the more necessary to constantly explore, innovate and carry on, and to be true to the past and to innovation. It is important to keep up with the pace of the times, while studying traditional processes and valuing historical heritage, to constantly innovate and to upgrade products, industries and consumption.” in an interview with the international online channel zhejiang, ho chi minh spoke out about the future development of yellow wine, which has a history of millennia。
Ho chi minh (left one) looks at the brewing process
Ho chi minh has long worked in a brewing technical position, and in the 1980s he experienced and participated in a major innovation in the history of the mechanized production of yellow wine. In 1995, he began his trade year with the launch of the "five years of aquarius" and then the "ten years" and "twenty years" to bring the entire industry into the year's wine age。
Upon assuming the leadership of the daughter red company, ho chi minh began to address the issue of cosy and “deep intoxication” by launching research projects such as the study on the high-quality yellow wine metabolic rate and comfort of the daughter red master, the study on “key technology for the formation of bitter yellow matter” and the study of critical technologies for the alleviation of suffering, and by adopting a new model of product development aimed at consumers, particularly young consumers. Through extensive market-based quality tests, he collects consumption data, from the inherent quality to alcohol design, taste optimization, taste comfort, health values, to better locate different geographical and consumer needs, to attract more people, especially young people, to taste “daughter red” and to fall in love with “daughter red” and become “daughter red” iron "fresh powder"。
“how to get the daughter red brand and the centenary company better and further, i have set three goals for myself: to develop the spirit of the craftsman, to build the foundations of quality, and to polish the brand。
Ho chi minh interprets the culture of yellow wine and photography in mingyang
According to ho chi minh, the main advantages of chinese wine are far from being exploited and are not being fully exploited. One is that the culture of yellow wine, which has been undervalued for thousands of years, needs to compete in industry, join together to develop a culture of yellow wine, do good work in terms of the story of yellow wine, the experience of immersion in culture, the high value of yellow wine, and promote the return of the value of yellow wine. Second, the good quality of the wine and the healthy genes suitable for drinking in the country are not yet being promoted, and new online media are needed to increase the flow and volume of the wine, to make it known to a wider audience, to develop a unique system of evaluation and expression of the wine, and to increase the visibility of the brands. Third, the concept of “classic and fashionable” is being used to develop new fashion products and promote new marketing models。
In order to open up the rising space for the development of yellow wine, ho chi minh, who is in charge of the "friends red" company, has clearly set out the idea of a “friends red” cultural development strategy, i. E. The three main lines of culture, namely, the extraction of culture, tibetan culture and culture, branding, making products and marketing, and organizing a series of activities in the form of cultural + values。
On 23 april 2019, the “friends red” company organized a national tour of the centennial in chongqing to open a prelude to the recruitment of vendors in the 10 major cities of qingdao, guangzhou, changsha, hoi fat, shenyang, zhengzhou, beijing, xi'an and fukuzhou. This year-long, cross-china business tour led to the recognition of yellow wine in more regions。
On 9 september 2019, daughter red came to build the factory for 100 years. This is a landmark event in the yellow wine industry in china. The company held a solemn centennial celebration, and arranged for the master of the 15kg centennial celebration of the daughter to prepare a souvenir to be added to the collection at the chinese yellow wine memorial。
In 2020, the "friends red" company reactivated china's yellow wine storage culture and built the chinese yellow wine industry's first closed cultural festival, positioning the "life photographer, 100-year-old daughter red" as an active brand, introducing the theme "father like the mountain" in the first season, bringing together a broken picture of yellow wine and fatherhood, attracting over 210,000 distributors and consumers to watch online。
In november 2021, at the china international yellow wine industry fair and the 27th shao xing yellow wine festival, the daughter red corporation added six new items to its upgraded version of the cuisine forest collection, cinnamon, stairwelling and forwarding, thus achieving another important return to chinese yellow wine。
Ho chi minh and the team are discussing the yellow wine formula
To date, the research project developed by ho chi minh and his colleagues has resulted in 12 “first” technological innovations in the yellow wine industry, eight national invention patents and one, four and five prizes in the first, second and third tiers of the provincial ministerial science and technology awards. These technological innovations and inventions have ensured that companies continue to develop on a inherited basis and that the product eligibility rate remains at 100 per cent over the years. By the second year of ho chi minh's daughter red, sales grew by 20. 03 per cent and profits by 53. 87 per cent. Even during the three years of the more serious epidemic, the economic indicators of the “daughter red” continued to grow。
"where there are chinese, there are daughters red." the daughter red brand is so powerful." ho chi minh said with pride and confidence: “as an old yellow drinker, i have always loved this cause. I remain convinced that the future of chinese yellow wine must be bright.”
