The news title isNews editorHigh-level synopsis, synopsis and enrichment, re-creation of valuable content. In journalism, a successful title effectively attracts the eyes of the reader, giving readers the desire to continue reading, while a failed title makes the whole story boring. Again, a good oneEnglish news titleIt not only makes articles or news beautiful, but also attracts readers to continue reading. Therefore, journalists are required to develop their news titles with due regard to the characteristics of the content and the preferences of the reader, so that the content of the news is better understood and understood by the reader through a dynamic and attractive english title。
Features to be included in the press title
A successful title is required if english news content is to attract readers to continue reading. English news titles are important for the reading of news content and should be written with the following features。
The title is clear. A successful news title is a measure of the success of a news story. It is not possible for us, as a wide audience, to read the content of every news report in detail while browsing and reading the newspaper. At that point, it was particularly important to have an effective choice of news messages, the most important of which, in addition to the reader's own reading interest, was the choice of the title of the news. The author of the news has drawn up a successful news title, which is half the success of publicizing the content of the news. The title of success referred to here not only provides a high degree of coverage of the entire news story, but also attracts the eyes of the reader with its unique features, thus stimulating the reader's desire to continue reading。
Use simple words. The title of the news should be written with due regard to the patientness of the reader and the space for the articles, and the maximum amount of content should be conveyed in as few words as possible in the design. The title of the news should therefore be formulated not only in a concise sentence structure, but also in terms of terminology. If the headlines were too long and cumbersome, the reader could lose the patience to continue reading, while a few abbreviations, short words, foreign words, fashionable words and the use of noun phrases could all serve to simplify the titles. In many of the english news titles, short and simple words such as “real, cut, curb” can be seen. Not only are these short words highly phrasing, but the english title has also been formulated more in favour of foreign language and fashionable terms. For example, in april 2011, a message from a website under the china daily flag entitled “`exploiting ufos and alien landings'in security fbi files” was translated in chinese as “ufo files are made public in the united states and alien visits are uncovered”. A few short abbreviations in the title of this rule can be seen as being welcomed in the preparation of the news title because of its simplicity. Not only are the abbreviations and some short words and their extensive use, the english news title also gives flexibility to many foreign languages and fashionable words. It is well known that the greatest feature of news coverage is timeliness and freshness, and that “new” may be the source of terminology in the news. The novelty of the term allows for the full display of the time features inherent in the english news titles, thus broadening the audience's horizon. For example, external terms such as “facebook, netizen, twitter” have been used extensively in english news titles, as in a news article on the new york times journalist's web site in july 2011, entitled “a tip becomes a twitter torrent”, which has been translated as “a twitter proposal has triggered a wave”。
Refined summary. As the content of the news is somewhat limited in space layout, the titles of the news in english should generally not be too lengthy. In order to give full effect to the orientation and orientation of english news titles, english editors and english journalists are seeking ways and means to make english titles clear and concise, so that the maximum amount of information can be fully conveyed in the limited space and time available, thereby attracting readers at the first point in time and maximizing the dissemination effect. In china daily's website, a may 2011 english title, “apple usurps google as world's most valuable brand”, was translated into chinese, “apples have surpassed google and become the world's most valuable brand”. This title gives the reader a clear view of the subject matter of the article and gives a high degree of condensation of the information in the article, which is clearly a success story in the english news title。
Funny and funny. In order to make the title fully attractive to the reader and to maximize the impact of communication, the humorous features of the english news titles have gradually become a feature of the titlewriters. The headlines of the news are funny, often do more than anything, and humor is an effective means of successful communication。
English news titleSyntax:
It's usually now preferred. The preferred use of english news titles is generally now one of its more obvious features. Most of the news stories are about to take place, about to take place and what is happening, and the use of verbs should be chosen in accordance with the rules for using english syntax. However, in order to make the reader fully aware of the “new” news, news editors usually preferred to use the usual current。
There is also a more common state of affairs that is now going on. The actions that are now being carried out are about to take place or are taking place, and the news workers, when writing their titles in english, always convey to the reader the latest events, especially the news events that are taking place, so that the reader can feel “new”. A press title depicts the situation on the railways, which is getting worse and worse, entitled “rail chaos getting work”, whereas the full narrative sentence is “the ranil chaos is getting worth”。
Priority use of active language. When writing the english news titles, journalists usually use active language, mainly because it is more acceptable to the reader in terms of the relatively passive language, and the description is more graphic. As a result, the title of the news has been formulated in much more active than passive language. From an english rhetorical point of view, the active language is more dynamic and the meaning is more convincing, thus allowing readers to read naturally and feel reliable and true。
Proactive language, while having significant advantages, does not mean that the title of the news is not formulated in passive language. Sometimes the use of passive speech is more intuitive than that of active speech. In writing the english news titles, passive speech is used only when action and event recipients are more important, so as to give sufficient emphasis to guest language and attract the attention of readers。
Use omitted. The news title served the purpose of being concise and generally omitted parts of the sentence. Part of the title of the news in english could be omitted if it was prepared without prejudice to the interpretation of the title and provided that language was concise and consistent. Some of the most omitted functional terms in the english news title are mainly: synonyms, pronouns, adjectives and connecting verbs. Sometimes even words that are not meaningful can be omitted。
The omission of pronouns, synonyms and lead words is more common, such as “arnold schwarzenegger, wife maria shriver separate” translated as “the 25-year marriage between schwarzenegger and his wife is about to end”. In the title of the article, the word “and” was omitted after the main language and the word “his” was omitted before the word “wife”。
The omission of the connecting verb be, such as “european leaders to meet on debt crisis”, translated as “european leaders come together to discuss responses to the debt crisis”, is also frequent, and the omission of the verb in this sentence saves space。
The news title is the news's eye, sending the message to the reader. At the same time, readers tend to decide whether the full text will be read according to the attraction of the title. In particular, the english-language newspapers, given their language specificities, should try to keep the title as concise as possible and be able to make a good start on the whole story. For future journalists interested in international journalism, research on english-language news titles is essential。
(by the wuhan polytechnic university)
