Postmasters: a lot of effort, but no change in traffic and ranking? In this article, a foreign seo expert, jan grundmann, will elaborate on how to optimize content and how to quickly improve the ranking and conversion rate of your website。
Basic elements for website optimization
First, you need to check periodically what needs to be updated. For this, you can manually search or use software to view the web keyword ranking. The points of inspection include:
Finally, if a website is to grow steadily, it must be kept up to date, otherwise your ranking on the site will decline。
Find pages that need further optimization
Finds a login page that can be usefully adjusted, and you can use some station header tools to check the key word ranking. The author of this article uses the co- of the seachmetrics research clubThis function shows the ranking of urls for all keywords in the search results, including their own websites and competitors。
Now, by means of tools, you can find the top-ranked urls, all of which can be considered high-potential pages from 6 to 20. These pages have generated some traffic, and you can raise the number of site visits by diagnosing whether google is friendly and improving the content on these pages with the corresponding amendments。
You can also look at historical ranking trends: look at the recent drop in ranking but what you think is valuable。
Sorting in search volumes is also useful. This will make you find the most valuable url. An increase in the ranking of a high-volume topic in the search results could significantly increase the natural flow of the site。
What content on the landing page needs to be optimized?
At this stage, you should have identified the need for optimized web pages and updated content. This is followed by the identification of thematic clusters missing from web content, including current hot spots, new products, etc. The market is changing, so the landing pages need to be kept up to date。
Focus on the long end words that appear in google searches. When you enter a keyword in the google search box, you can look at some of the auto-generated long end words. These long endings reveal current search trends, as they are based on the search needs of users in relation to the subject matter, and undoubtedly the content to be covered by the landing page of the website。
What “relevant searches” and “questions and answers” are more forthcoming in google? There are also two small tools on the search result page that can be used to find possible content gaps on the website. In the questions box of people also ask, the fold shows several questions and answers, which contain the results of the extract-style selection. At the bottom of the page, you can also learn more about trends and issues of interest to users in this search。
Optimizing content by analysing competitors
You can analyse competitions by using tools like seachmetrics, thereby gaining valuable experience with each other: for example, by analysing the competition url, see if you left out any keywords, analyze their page structure and consider what is useful for your website users。
The following are the five methods for rapidly increasing the ranking of the website:
Identification of the most valuable urls: find out which urls are ranked in the top of the search mass keywords and then optimize them。
Optimizing summary: looking at the competition's summary of the results of the search, updating the date, and re-publishing the content could have a positive impact on the ctr in the website serp (search engine result page) (access rate)。
3. Analysis of competition pages: access to the websites of direct competitors to see if they have been updated. Do not let go of any details on each other's pages, as this is the perfect way to discover that you are deficient and thus optimise。
4. Take the google search for “selection summary” positions: by creating a title and organizing content in a format supported by “select summary” (e. G. Short paragraphs, lists, tables, etc.), google searches are shown and traffic is obtained on the first page。
5. Integration of news: the latest developments and events in the industry have been added to the target landing page for optimization, showing users and google expertise on the topics of the website。
Note: original from searchmetrics, original title " co "Quick wins to boost your rankings
( )
