Guidance from the ministry of commerce on accelerating the construction and development of our commercial streets
Unctad [2009] 158
Provinces, autonomous regions, municipalities directly under the central government, planned municipalities, xinjiang production construction corps, and municipal business authorities of provincial capitals:
In recent years, with the acceleration of the urbanization process and the escalation of the consumption structure in our country, the construction of business streets has grown rapidly and has played a positive role in the innovation of consumption patterns, the promotion of consumption escalation and the stimulation of economic growth. The lack of planning industry standards and effective policy guidance for business street development has led to disorderly construction and fragmentation in some places. In order to follow up on the opinions of the state council's office on active circulation for increased consumption the following guidance is provided in response to the current international financial crisis, which has led to the expansion of consumption, the exploitation of new consumption hotspots and the promotion of the development of niches in business streets。
I. Guidelines and development goals
(i) the philosophy of promoting the construction and development of business streets, with a serious follow-up to the scientific development vision, with a strong people-centred and distinctive approach; adherence to scientific planning and classification guidelines; and adherence to normative management and quality services. The economic and social development of the country is facilitated by a rational layout, the optimization of the environment and the upgrading of services, and by the effective exercise of the role of the business streets in guiding consumption and stimulating economic growth。
(ii) development objectives: to use two to three years to develop a well-positioned, well-defined, easy-to-consumer network of business streets throughout the country. Fostering a number of business streets with significant aggregate effects, cultural depths, architectural styles, well-developed infrastructure, well-managed neighbourhoods, and visible consumerism makes business streets an important vehicle for promoting the development of small and medium-sized business enterprises, promoting business civilization and building harmonious societies。
Basic principles
(i) rational planning, scientific positioning. In line with the objective of “upgrading existing business streets and creating specialty business streets”, it is appropriate to define the layout, personality characteristics, business size and development goals of business streets, so as to be innovative and planning ahead. Business street development planning should be in line with urban business site planning。
(ii) extracting content and enhancing features. The historical and cultural content of the original business street is fully exploited, the traditional style of business buildings is protected, and its advantages in terms of business characteristics, industrial characteristics, local characteristics and cultural characteristics are harnessed to enhance the uniqueness and diversity of business streets。
(iii) government-led, market-oriented. The construction and development of business streets must be “government-led, cooperative, business-based and market-based”. The government plays a leading role in planning, policy support, building management, optimizing the environment, providing services and monitoring inspections. The business street association is to collaborate in the construction of business streets and encourage strong domestic and foreign commercial property developers and businesses to participate actively in the construction of business streets。
Iii. Main mandate
(i) development planning, carefully organized implementation. Business authorities at all levels are expected to organize an in-depth investigation into the construction of local business streets. On the basis of thorough research, the overall planning and implementation of the construction, renovation and upgrading of business streets in the region is being carried out, development goals and planned progress are being set, specific requirements and measures for the construction of business streets are being put in place and the upgrading of commercial streets is being carried out in stages。
(ii) development of industry standards to regulate the construction of business streets. The department of commerce will actively promote the development of standards for the commercial street industry. Local standards can also be developed by local business authorities, taking into account the development situation in the region, to specify the size of the commercial street, business characteristics, service characteristics, facilities, etc., and to standardize them。
(iii) reprofiling of functions to focus on distinctive features. Local communities need to build a unique set of business streets, using their regional, industrial, historical and cultural advantages and economic advantages. The development of integrated business streets should focus on integrating the elements of size, operation, culture, identity, function, etc., with the full integration of shopping, entertainment, tourism, commerce, culture, leisure, etc.; the development of professional business streets should emphasize identity, specialization and size; and, in the case of new business streets, the focus should be on a well-positioned and personalized design of the market, with emphasis on sound business structures and the complementarity of service functions, the development of distortions and the clustering of brands。
(iv) improving integrated functions and supporting facilities. The integrated services function of the commercial street should be improved from the point of view of creating a habitat and a harmonious environment. While meeting the demand for shopping, the leisure and tourism functions of the business streets are enhanced, the clustering effect of the business streets is fully realized, and public services such as humanization and accessibility are improved to reflect the humanistic care of consumers. Enhance the accessibility of commercial streets and their surrounding areas and create a comfortable and user-friendly environment。
Iv. Requests for work
(i) strengthening leadership and working mechanisms. Commercial street construction is a complex social system project involving numerous administrative and law enforcement departments. Business authorities at all levels are responsible for the construction of business streets. Under the leadership of the local government, they are required to set up organizational coordination bodies to strengthen collaboration with the planning, construction, finance, business, taxation, fire, transport and environmental protection sectors, among others, in order to create long-lasting mechanisms. At the same time, it is necessary to act as a bridge between business street associations and to create a working mechanism for social interaction and coordination。
(ii) in-depth research and enhanced guidance. Business street construction needs to be given high priority by business authorities at all levels as an effective means of responding to the financial crisis. The ministry of commerce has carefully followed up on its annual statistics on business streets, grasping the progress of construction and strengthening research and studies on urban business streets; and has led businesses to respond positively to the effects of the financial crisis, adjusting commodity structures, developing innovative business practices, rationalizing business practices and creating conditions for the entry of famous goods and stores。
(iii) innovative models to strengthen business street management. Business authorities at all levels should explore new models of business street management, taking into account local realities. The first is to develop scientifically sound and effective regulations, to strengthen management, to improve services and to ensure that good faith is the basis for hospitality. The second is to coordinate the handling of issues affecting the construction of business streets, such as transport, environmental health, public facilities and social security, and to create a harmonious environment for customers in which there is interaction, leisure and cultural tourism. The third is to build a highly qualified and relatively independent integrated management team with unified lines of authority, services, management and oversight。
(iv) policy empowerment, diversification of inputs. Local business sectors need to step up their policy coordination and support efforts and invest more money in the commercial streets that are focused on nurturing. There is a need to expand access to financing for construction in the commercial street, to operate through a market-based approach, to mobilize capital for construction through multiple channels and to secure financial support from all sources。
(v) expanding advocacy and branding. Organization of a business street outreach programme to increase awareness of business street construction and development. Through activities such as holiday promotion, large fairs and other activities, through the mainstream media, websites and e-commerce platforms, the promotion of outreach, the creation of an overall brand image and the enhancement of visibility and reputation are carried through the focus of local business streets。
Local business authorities need to be fully aware of the important role that commercial street construction plays in expanding consumption and boosting domestic demand, and to be aware of it, actively implement it, implement it in sub-paragraphs and take stock in a timely manner. The department of commerce (division of commercial and trade services) is contacted in a timely manner on issues and situations arising from the implementation of the views。
Ministry of commerce
April 7, 1999
