On 27 march in heinen borg, the topic “weibo night - right and right” or “the spirit of the trades and crafts” was the subject of intense discussions among entrepreneurs and an active audience in public opinion. On the whole, there is general agreement that china has always regarded “promptly as a dogma” in the past, and that, in the context of the “new normal”, the “worker's spirit” should be brought back to the stage to achieve a breakthrough in the economy from a quantitative to a qualitative level。
Among the many entrepreneurs who took the floor, the words of the founder of aa's car rental and ceo's king leeds were so thoughtful that “we can't drive too fast, so we are more willing to do things on our feet”. In the “money-burning” industry, which has spread to the car industry, there appears to be a “end-of-life independent” brand of real-life car rentals. Perhaps many do not know that in the area of domestic commercial car rentals, aa rentals are in fact old-age products. The aa rental car in may 2013 started in beijing, more than a year ahead of the bat specialty market. However, the aa rental car had been low-profile until january 2014, when it was announced that it would be launched simultaneously in 60 major cities across the country, and that the aa rental car had been working at its headquarters in beijing for one year, until april 2014, when it was in shenzhen ii. On the night of weibo, the moderator specifically said, "we care about the speed of the aa, so many people split the market cake almost, and you aa hurry." so, does the aa really walk so casually, not speed-oriented?
A man's heart is a desolation after he's gone
In fact, it's a matter of experience to say, "do something real." wang li feng was also a co-founder of taxi-trucking software. The roller coaster came online early in december and received nearly $3. 5 million in round a financing from redwood capital, the genuine capital fund in just one month. When he spoke about this experience, he said, "well, half of the fans on our microblogging were users and half were vcs. It's completely floating." a year later, however, the roller coaster was wiped out for various reasons, and the partners split. “i've been pretty sure that i'm going to be a business car,” and then wang li was back to work, creating the brand of aa’s car rental, with a craftsman in mind。
After a “show-to-go” roller coaster, wang li is more familiar with the core competitiveness of products made in the internet age. “the internet industry will not lack funds in any other area”, “but the money will not buy the user or the loyalty of the user”. These words of mount wang remind us of the journey of tea, which is gradually returning to a calm and real process after the hot water that is boiling, rolling, gradually stretching out, and finally sinking to the bottom of the cup. Of course, aa rents cars, thanks to bat’s intervention, they let the car travel market be completely free, and then perhaps the quality of the difference。
The belief in speed is in product innovation
Wang li feng said that he often used his own company's vehicles in real names. While some drivers can be urged to improve their services, there is a real confidence in the quality of travel guaranteed under the strict management of the company. The quality of aa-chartered vehicles is well known in the industry, and 100 per cent of aa-chartered vehicles are already safe at a time when colleagues are struggling to secure legal compliance. This “heavy” pattern of a purely self-employed convoy was not considered good at first, but wang li feng insisted that “a travelling service provider must have absolute authority and jurisdiction over drivers, vehicles or otherwise not take into account the user experience”。
Whether it be a money war, or dozens of cities that open in parallel, others fight at the speed of setting up the city, while aa rents cars at the speed of quality experience and the speed of product optimization. That's why the aa spent the whole year of its existence in beijing. From the moment of the shooting, aa rented a car to run with industry on a different track, of course, a track without a final destination, and the milestones did not represent a final achievement. Aa has a slightly higher point of view at the outset, which allows it to have enough space to be a craftsman and sharpen its products. On the other hand, it is not necessary to crowd out on the same track, but rather to create its own speed advantage. Instead of being ash in a crowded “town grab” track, there is a real shift in products and services, which is the only “speed” interpretation of mount wang li。
It can be seen that each car rented by aa is equipped with an obd and gps data to facilitate systematic tracking of orders and user choice at first sight. Aa also uses about 20 dimensions to analyse, manage and track each order. Third-party data, such as real-time road data with access to goth, weather conditions at each user's precise coordinates, were eventually developed for the most rational vehicle to access the driver。
In soft services, aa is more refined. A uniform model, standardized services such as wifi, glacial water, etc. Drivers are required to wear suits with gloves, open doors for users to get up and out of the car. The driving process is not casual, so that each user can experience a five-star service。
"i agree with the craftsmen's spirit, because i've been on the internet for 10 years, and i'm young, i've got a lot of ideas, i've got a lot of dreams, i'm afraid i'm going too fast." on the night of weibo, wang liang talks about the craftsmen's spirit. Trades and craftsmen are not always entrepreneurs. But most successful entrepreneurs have this craftsmanship, which represents the spirit of an era: firmness, firmness and excellence。
Responsible editor: zhang dei
