– to benefit from an increase of 159. 2 per cent in the performance of own branded milk for quality milk
On 24 march, the modern pastoral industry published its 2014 edition in hong kong. The annual report shows that, as at 31 december 2014, the total income from modern pastoralism amounted to rmb 5,027 million, an increase of 52. 8 per cent over the same period, a record high. Despite weak consumer demand in china's overall dairy retail market, benefiting from increased demand for quality dairy products, the modern pastoral industry rapidly increased its own branded milk business in 2014 to 833 million, exceeding the original target of 600 million yuan, an increase of 159. 2 per cent over the 2013 revenue of 321 million yuan。
The annual report shows that the depreciation and pre-amortization profits for modern pastoralism increased by 73. 1 per cent from $1. 021 billion in the previous year to $1. 767 billion in 2014 and that the pre-amortization profit margin for cash tax increased from 31 per cent last year to 35. 2 per cent. Holders should account for 735 million yuan, an increase of 52. 9 per cent over the same period last year of 481 million yuan. The basic profit per share is 0. 15. As at 31 december 2014, the proposed end-of-cycle dividends were 0. 01 per unit。
The modern livestock industry is china's largest dairy livestock company and the largest producer of raw milk. To date, modern pastoralism has built 25 large-scale pastures nationwide, with more than 200,000 cattle fields and more than 2,700 tons of high-quality milk produced daily. The modern pastoral industry has a highly experienced management structure with advanced equipment and techniques for breeding, feeding and herd management. The indicators of milk management in the original rangelands are well controlled, with a rate higher than 3. 8 per cent for raw milk, a rate higher than 3. 15 per cent for milk protein, a number of cells below 200,000, a figure below 20,000 or even below 10,000, exceeding the standards of japan and the european union。
As the country's first explorer of large-scale farming, modern pastoralism was recognized in 2014 by the food and scientific communities at home and abroad. On 2 june 2014, at the 2014 world food quality review, held in france, modern pastoral milk defeated a strong transnational brand and was awarded the food gold award. The world food quality assessment conference, an independent international organization created in 1961 by the european community (ec) and the ministry of economic affairs and trade of belgium, is one of the oldest, most representative and authoritative food quality assessment organizations in the world today. Its awards are designed to monitor food quality. The congress conducted a critical review of the modern pastoral industry's own branded milk in terms of food safety, taste, packaging, raw materials, etc. The award for modern pastoralism was the first time that china's dairy industry was awarded this privilege, demonstrating that the high quality of modern pastoral milk, which is “pure, genuine, new and fresh”, has been recognized by authoritative people around the world and has been dubbed as “the quality of chinese milk”。
On 22 october 2014, the modern pastoral industry was awarded the fourth china seven stars award for food health - the health lead award. On 9 january 2015, the modern pastoral industry, in cooperation with various institutions, including the chinese university of agriculture, carried out a research project on the creation and application of efficient cow feed and precision breeding technologies, which received the second prize for state science and technology and the second prize for personal scientific and technological advancement from the president of the executive, korina. This is the only national science and technology award related to the dairy industry, and while fully recognizing the modern pastoral model, it also has a positive impact on the dairy industry in china。
On january 25, 2015, during the 2014 china economic summit forum and the twelfth annual meeting of chinese economists, the modern pastoral industry was awarded the "ten innovations in china's economy" and the executive director, corinne yong, "ten business leaders in china's economy", became the only enterprise to have received awards in terms of both business and character。
China's dairy industry is entering a period of transition from an exclusive focus on “security” to a focus on “quality”, and the good performance of modern pastoralism has benefited from increased market demand for quality milk. As per capita consumption in china continues to rise and market demand grows, domestic demand for quality raw milk will remain strong. The intra-industry product structure has been further upgraded, and better quality products are gradually gaining market popularity。
Since the beginning of 2015, new zealand auction prices for whole fat and defamined milk have risen significantly due to drought, among other factors, and the average price of domestic raw milk has fallen steadily in the recent past. In the long run, demand for quality raw milk is greater than supply, and it is expected that there will be room for a long-term rise in domestic raw milk prices and long-term benefits for modern pastoralism, which focuses on quality primary milk and milk production。
Responsible editor: zhang dei
