In recent days, a public service video by lu yi, jiang yiyan, pan suk-soo and others, “don't hold a life-sharing car”, has been set on fire on the internet, with a million hits on the day after it was launched, and has been praised by online friends. One of the online users, called "pippa," commented that the idea of not holding is so great that it's a waste that many people now buy cars without driving。
In a series of videos, many stars have joined together to promote the concept of “no hold” and have committed themselves to sharing social resources to improve road traffic stress and reduce the load of the earth's environment by placing their idle vehicles on condensed shared rental platforms. While he believes that these apparently simple initiatives will make a huge difference to our environment, he calls on more people to join the scheme, share their idle vehicles and make use of resources。
“unpossessed” is a life called shared economy in the context of economics, which combines idle private cars with the need to rent passenger cars and is considered to be the main mode of movement for future cities abroad. At the national level, condensed shared car rentals are powerful agents of the shared economy, the largest p2p rental platform in east china and the main sponsor of the “don't hold a life car sharing” series of public goods videos。
Headmasters of the combination of the p2p rental market
The first p2p rental enterprise to bring the shared economy into china is currently the largest p2p rental platform for eastern china. The product was officially launched in may 2014, receiving millions of yuan in angel investment in the same month and millions of dollars in round a investment in october of the same year。
Driven by capital markets, shared rental cars quickly completed the layout of the east china market. The number of registered users of the platform has now exceeded 300,000, with nearly 30,000 online registered vehicles of more than 7,000 models, accounting for nearly 90 per cent of the market share of the east china region. In the regional markets, it took even six months to complete the market layout of the traditional car rental companies, which took three to five years to complete, and to develop at an alarming pace。
Zhang weng sword, co-founder of co-father co-father, stated earlier to the media that, in addition to the existing big open cities of shanghai, nanjing, hangzhou, guangzhou and shenzhen, 20 cities, including chongqing, changsha, chengdu, sanya, kunming, tianjin, wuhan, qingdao and xian, were expected to be opened this year, continuing to expand and extending the absolute advantage of the regional market to the whole country。
Unlike a few other p2p rental companies in the industry, the biggest barrier to service-seeking car sharing has been the introduction of a series of personalized initiatives, such as the “cam housekeeper” and the “cam club”, which have been found to be working to improve user experience。
With regard to the most controversial traffic accidents, the introduction of pacific shared rental insurance as a strategic shareholder, the joint introduction of a full liability insurance policy of up to 2. 05 million, while safeguarding the interests of both parties, has created more obvious barriers to competition。
Why is the p2p rental so hot
Seeing here, some readers might ask, "what's a p2p rental?"?
The “car-sharing” model has grown considerably abroad and has become more mature in the domestic market environment. The number of drivers in the country has exceeded 300 million, but the number of private cars is about 100 million, in other words, about 200 million of all drivers without their own cars; at the same time, the people who own private cars, on average 22 hours a day, are empty. It provides a secure trading platform for owners and tenants while providing complementary platform services。
In an interview with the media, the central european business institute's entrepreneurship camp professor, who said that the shared economy was definitely the mainstream of the future, had just begun. He also mentioned two prerequisites for the rapid growth of the shared economy in the country: the fact that china had moved from a deficit economy to an oversupply economy, which was the material basis; the second is that moderners have already doubled their cognitive surplus, which needs to be shared and transmitted and assisted among societies. The p2p rental of cars is undoubtedly consistent with these two points, which will lead to the greatest changes in the automobile industry。
Opportunities and challenges for p2p car rental
For people in mega-cities such as upper north, who have a driver's license but do not have a car, it would be an excellent option to rent a private car nearby whenever needed. For the one-car community, the efficiency of each private car is decreasing year by year, with idleness becoming the “principal killer” that endangers its performance and useful life. Such an awkward state of affairs has brought unlimited life to the p2p car rental industry。
In addition to the “traditional” car rental uses of foot and business vehicles, the trend towards car rental for the purposes of “driving experience” and “frequent travel” is gradually “climate formation”. Some luxury, limited-size cars are difficult to “own” for the general public, but the emergence of p2p rental cars can fulfil the popular dream of “unreachable”。
According to the relevant survey data, each shared vehicle can reduce co2 emissions by about 75 grams, and the use of “shared” instead of “purchase” can significantly reduce the cost of travelling; while optimizing resources, it also helps to improve road traffic stress and reduce the earth's environmental load。
In any case, the “car-sharing” business model, represented by condensed sharing of cars, is still in its infancy in the country, requiring policies that are beneficial to the development of the industry, as well as greater social awareness of its social significance and the development of the whole industry in a healthier and better direction。
Responsible editor: zhang dei
