Zhang zhang zhang zhang zhuang zhang zhuang (ussit)
Xinhua reported that, in recent days, the country's multi-country merchants had added to the menu, and that one of the vegetables, called the “plain blue root vegetables”, had attracted many consumers. According to the consumer, the name “plain-blue” sounds healthy and amazing, and everyone wants to buy it back。
However, behind the red side of the “plain-blue” we cannot help but look at the impact of the “headline” designation on the vegetable market
The “blanche” is a new variety of vegetables developed over more than 10 years by the national centre for oil and vegetable engineering of the agricultural university of china through a combination of distant technologies. However, some consumers are biased in their vegetable name and consider the “plain blue root vegetables” to be therapeutic. Accordingly, it was emphasized that “blue green” is a vegetable rather than a drug and that consumers need not be concerned about “medicines” or “drug resistance”。
It can be said that many potential market risks are implicit in the title-style name of “plain-blue vegetables”. First, the fact that some consumers start by name and assume that vegetables have the therapeutic efficacy of tablet blue root awakens the health expectations that are deep inside them. Secondly, in recent years, our population has become increasingly focused on feeding, with the potential of a functioning market for vegetables. The listing of “plain root green vegetables” has just filled the gap in market functionality, but the vegetable does not have the appropriate therapeutic effect and, in the long run, may exacerbate the crisis of consumer confidence in the market。
It is worth noting that today's vegetable market has many other party names to attract consumer attention. For example, cucumbers, “long-lived spinach”, “living fungus lettuce”, a series of exaggerating, strange-named vegetables are over-characterized and contribute to market insecurity。
With regard to the “title party” name of the market for vegetables, the regulatory authorities should strengthen regulation and control of the market, strengthen regulations on the naming and promotion of food products, and avoid, as far as possible, the spread of the market for “title party” vegetables and safeguard the legitimate rights and interests of consumers. At the same time, the promotion of new products by businesses and scientific institutions should not be exaggerated. Emphasis should be placed on the dissemination of science, effective dissemination and ensuring the authenticity of products from the root causes。
In short, the “chronic greens” are the product of a combination of technology and markets, but we also cannot indulge in headline marketing that takes root in the vegetable market. Only a science-based approach, centred on consumer protection, can promote green and sustainable health development in the market for vegetables。
