New pick-up belt。
Yi soon-hwa (people's vision)
Source: ministry of agriculture and rural, etc
"it's so sweet, so sweet, so thin, it's been six months since we finally got on the market." in the past few days, ms. Sha, a citizen of beijing, ordered dishes on several occasions under the electrician platform. And the produce which is delivered to the home is white and fresh, and the scents of light, and when the fingertips are strangled, it spills out the slurry, and it hears the sound of the twig. It's a belt from lake hung, 1,300 km away。
In hung lake, hubei county, zhou jin was busy in the morning between the leaves. Finds the tip of a leaf that doesn't open, follows it, pulls it gently, and the long belt comes out. Zhou jin is the farmer in the village of pingyang, huang jiaguchi, hong lake city, who cultivates 20 acres of ponds and collects more than 100 pounds per day and earns more than 400 pounds a day from april to september。
The belts are the young roots of the lotus, the “childhoods”, and the flood lake belts are the products of the national geography. In the past, the market had not been opened because it had been restricted to conservation technologies and marketing channels. Today, the lake takes the table to the north and south of the river. This year's central i document proposes the development of rural niche industries, the implementation of agricultural brand excellence development programmes, the creation of niche agricultural clusters and the upgrading of agricultural industrialization. In recent days, journalists have walked into lake hung to see how they can develop their specialty lotus industries and make agricultural brands。
Open the market
From specialty to petty cash
The wisdom workshop of hubei huail food co. Ltd. Has been busy with the processing automatic production line. After the machine was cut off, the bubble washed, and the tarmac burned, the belt, like the jade, became a pack of bubbles that took the sewer line。
"we're now buying 100,000 pounds of belts a day, mostly for blisters." the managing director of the company, yang fok won, introduced the company as a star product with an annual value of over $1. 4 billion。
Lake hung, an ancient cloud-damned “black land” under the water of the millennium, provides a fertile environment for the growth of the land. “in the early years, the belt was just a specialty farm here. The basket was sold and only locals ate it.” according to yang fook won, lake hung's belt is sweet and of good quality but not priced, mainly because of lack of brand names. “in addition to the fact that the water comes out of the water, it tends to last only about a day, making it difficult to get out of the lake.” yang fu won said。
The tasting of the earth, while leaving it invisible, also means enormous market potential. After several studies, in 2012 the company decided to use the belt as its main hit product。
Agricultural brands are not easy, product quality, capacity and consumer acceptance ... Failure to make a move can fail。
“first of all, we need to make sure that the belt stays.” in order to extend the preservation period of the belt, yang fok won stated that hua gui and the university of agriculture in china had collaborated in the development of a targeted fermentation technology that would allow the fermentation to be packed and fermented in a sealed bag to avoid light, extending the fermentation period from one to two days to about one year, and that the garbs extracted in the spring could be sold for a whole year, from “time” to “long selling”。
In addition to being sold for long, it has to be sold far. Initially, hua gui relied mainly on “know-how”. “we'll give these to friends, natives and familiar businesses, free of charge, to taste them first.” yang fu won says that many tastes, such as brilliance, fresh, bubbly belts and sour spicy, sour sweets, can feed and be cooked for many。
The market for outsiders is also opened when the taste buds are opened. More than 2,000 dealers have been developed in various parts of the country, bringing together a number of loyal “returners” through “fissile” sub-marketing; they also open and broadcast on the electrician platform, with annual sales exceeding $100 million and selling 80 million belts a year。
From the beginning of the belt, the hua gui company developed the full-industry chain and developed products such as honghui soup and water. “spring bands, summer tea, autumn lotions, winter lotion processing, and six lines for the construction of a lotion-deep processing line can produce more than 30 products, including thongs, with an annual processing capacity of over 180,000 tons.” yang fok yuan describes the company’s four-season sale of lian, boosting more than 30,000 farmers, and developing more than 100,000 acres of the lotus plantation。
Industry improvement
From internal volume to normative
The lead business led by hong lake belt has gradually opened up the market, and has gone into electric power platforms such as the box masheng, carrefour, and large-scale merchants to become “common visitors” to local tables。
The efficiency of the available fruit is not high, as many local farmers converted to fish and shrimp farming, resulting in a shortage of raw materials. “a pound of belts rose from $3 to a maximum of $45, and when business opportunities were seen, the farmers entered again and were caught in `inner-roll' competition.” remembering the ferocious images of the previous years, hong xiaojun, the head of the professional cooperative in the hong kong city of hong kong chan-ryun plantation, shook his head, “sometimes the market is bad and if a farmer drops the price, someone will pay a lower price”
In order to make a horde of farmers a rope, we are working together to create the great flood lake lotus industry, which grows large households and businesses. “for farmers who do not want to grow, we move their fields to pay a certain rent. When mature, they will also be paid for their labour by hiring farmers for harvest.” hong xiaojun said that a farmer could earn around $8,000 a month for the season。
For farmers like zhou jinqi who wish to grow, they can “pack” the whole pond's lotions to the cooperative, which hires workers to dig. "we just have to grow, save our money, and keep our income steady." the gold says that competition is low and income is rising, and that the acre is worth more than 3,000。
In addition, seeding is developed and provided centrally by the municipality to safeguard the quality of the lake. “we have also vigorously promoted base size, production standardization, the construction of two model standardized planting areas in peakstown and the town of huang, as well as 10,000 acres of high-quality belts and 10,000 acres of high-quality lotus, to stabilize the production and quality of the lotus.” the director of the lotus enterprise development centre in hung lake city, zhang, made a statement。
In 2024, the hong lake lotus supply chain platform, which is a joint venture of hung lake city, huagui and other supply chain enterprises, was established. “with this platform, large quantities of business purchases or individual consumer line listings will allow large data to match and match enterprises or cooperatives in such a way as to improve the timeliness of the delivery of fresh, highly processed by-products of the forest, and to better safeguard the quality of hong lake lotus through supply channels.” zhang jianzhong, the platform is now in the hands of more than 120 members, with a turnover of over $300 million。
“the chain of trade in hong kong lotus has been improved through the development of leading enterprises, the promotion of good breeding, the standardization of cultivation and the scaling up of production.” zhang jianzhong said that he was currently growing over 250,000 acres, with a total production value of $6. 5 billion, and that he had made his tea a product of geographical indications。
Branding
From stars to fires
"our hung lake lotus is sweet, thick, and perfect for soup." in the factory of the blue mud food company ltd. In hung lake city, general manager wang wen zheng spoke to the starter。
Wang wenzheng and his husband, who started selling their land on the internet in 2010, were the first local vendors to try to sell electricity. “although we have registered our own trademarks, when introducing their products, we emphasize the brand of ‘hong luen’.” wang wenzheng said that she had no idea how and how the brand could be used. "everyone sells like this, and sometimes customers ask us which is the real hung lake lotus." wang man-chun says。
Which is the real hung lake lotus?
In the first place, because of the lack of regulatory regulation of local agricultural brands, some companies were able to pre-register “hong lake lotus” as a brand of business, which made it difficult for the liang cooperative and the zin farmer: cannot it sell as “hong lake lotus”? Up to 2018, the hong laion brand was registered as a trademark for geographical certification of the country's regional public brand, which means that its owners, agricultural cooperatives, etc., are able to apply for the hong laon laeng brand free of charge, provided they meet standards。
“most of the land is now sold out in the name of `hong kong lotus'.” wang weng zheng said that “hong lake lotus” became a “golden brand” for foreign sales by businesses, cooperatives and farmers, and that it was better to sell it and to work together to help make brand names known。
In august 2024, in order to further strengthen the construction of a public brand in the area of “hong loong liang”, the authorities of hubei issued an opinion to ensure the stability of the quality and proper regulation of sales of hong loong liang in terms of planting, processing, research and development. Shortly thereafter, the hong lai-leng development centre was established to be responsible for the licensing, authorization and administration of the hong lai-lian brand. “the government arranges $10 million a year to support the development of the lotus industry, including the construction of varieties, brands and standard bases.” zhang zheng zheng jianxian。
While giving up support, hong kong has established control mechanisms. “in order to preserve the image of the `hong lake lotus' brand, we have made clear the requirements for brand application, review, labelling, etc., and if there are problems in terms of operation, quality, etc., damaging the brand image, then the subject concerned will be disqualified from using the brand.” zhang zheng jianxian。
And people gather wood and fire high. At present, hong kong lake has developed 35 processing enterprises and 56 processing products, registering more than 600 electric operators in the lotus industry, producing 350,000 tons of all types of fruit-related products annually, with a combined value of 9 billion yuan. "we will also strengthen our branding, and we will expand and expand on the flower-receiving, lotion-picking, festivities-based theme tourism." the brand effect of hong lake lotus ' led to the overall revitalization of the village。
Integration: snow rock, guo
Layout design: wang chulping
