In order to improve the awareness-raising and knowledge-sharing activities of financial consumers, and in response to the “month of financial knowledge” launched by two ministries and four ministries, the bank of guangdang, china, and the hangzhou branch of the bank of china, on 1 september, developed and issued a programme for the implementation of the programme, as required by their work, and set up special groups to carry out a comprehensive campaign to promote the 2022 “month of financial knowledge”。
It is understood that, as part of this campaign, the hangzhou branch, in conjunction with the supervision, general bank requirements and the master plan for the year-round special education campaign entitled “2022 sunshine warming and protection”, has joined forces with the two main lines of communication, “i am the sunshine protector”, “i am the protector of your rights”, and has set up a “weekly theme”, focusing on digital means and online educational advantages, focusing on key groups such as the “old and young” and new citizens, and on educational activities around the themes of financial literacy, hot spots and the digital divide。
At this event, the hangzhou branch of the grand bank of guangzhou was deployed in accordance with its unified activities, highlighting the four “focuss”, reinforcing the responsibility of the main subjects, strengthening the supervisory direction, and taking a number of steps. During the event, the hangzhou branch will establish a “financial awareness-raising area” based on the internet site, which will focus on the dissemination of information in the form of posters or led screens, and will actively disseminate to financial consumers the content of public financial education such as illegal fund-raising fraud, eight fundamental rights, payment security, security of personal information and proper sex education。
In order to increase its outreach, the hangzhou branch actively explores the effective integration of digital technology, making full use of twitter, web-based media, micro-intelligence private traffic, and innovatively promoting anti-fraud knowledge in the form of animations, micro-videos, etc. To alert financial risks。
In order to ensure effective coverage of all types of financial consumers, the hangzhou branch will unite government agencies, authoritative media, community enterprises, create and promote many types of original educational works, such as the president's special editions of the cartoons “secretization”, “secretization of hanging”, “victorial video” and so forth, and turn professional financial knowledge into an easy-to-understood, simple and practical one that allows consumers to “understand, remember, use” and actually enhances the effectiveness and relevance of advocacy。
The campaign will address the weaknesses and financial needs of different groups of people, provide the public with access to financial knowledge and skills to protect against financial risks through financial literacy campaigns, and guide financial consumers in their selection of financial products and services。
The hangzhou branch of the grand bank of guangzhou continues to uphold the idea of “people-centred” development, providing better-quality financial services to consumers through comprehensive, multi-perspective and broad-based financial literacy campaigns, making financial knowledge truly available in schools, communities and rural areas, building long-term financial literacy mechanisms, and providing consumers with universal access to regular financial knowledge。
