In order to further increase financial literacy and public awareness and capacity for risk prevention, the shanghai branch of the bank of shanghai has been actively engaged in the “technology of financial knowledge” campaign since june 2023. The bank has always adhered to the idea of “people-centred” by using its financial means to promote social expectations, its actions to meet the needs of its customers, and its practical actions to create a “hard barrier” to the interests of financial consumers, thereby demonstrating its self-perception of responsibility for the welfare of its people。
Raise the position and tighten the thought string
The shanghai branch of the bank of shanghai is committed to party leadership. This event is led by a branch head, and the heads of the relevant departments are members of the campaign's leadership team。
In the year 2023, under the slogan “incentive financial consumption confidence and help to create a harmonious financial environment”, the branch insisted on the principle of “wide coverage and participation of workers”, actively exploring ways and means to protect the rights of financial consumers with a great sense of responsibility, purpose and urgency, based on client demand。
Accurately focused and solidified the foundation of consumer protection
Financial services are nothing but practical for the people. In order to effectively implement consumer protection requirements, the branches have arranged the deployment of the “treaties of knowledge on finance” project: a website hall to promote the main position, extend the service radius, place the complaints processing process in a visible location in each of the halls, use the led display screens and the lcd screens to broadcast relevant financial information on a rolling basis, focusing on strengthening financial education, attention to specific groups, vigilance against telecommunications fraud, and countering complaints of illegal agents, with a view to achieving universal coverage of financial knowledge, raising public financial literacy and raising consumer awareness。
Make good use of the channel advantage and promote the rudder
Financial achievements lead to a better life and a sense of awareness for a comprehensive public financial education. Branches actively explore “on-line plus below-line” co-mobilization models and fully mobilize online channels for communication. The dissemination of financial knowledge is carried out on a regular basis through micro-intelligence public numbers, text messages from mobile phones and other hot spots of interest to the population, such as “anti-electric fraud” and “older fraud”, closely focused on telecommunications fraud, representational complaints, personal information protection, etc., in order to achieve timeliness and interactive complementarity and to enhance consumer financial literacy。
Raising public awareness of safety and fostering a sound financial environment
Financial consumers and financial institutions live side by side and side. In order to help the public develop the right concept of financial consumption and to defend its rights in accordance with the law, the financial literacy units of the various branches are operating。
They travel to the community, enter the business community, integrate into the campus, and raise the level of basic financial knowledge and risk awareness among the public at large through the distribution of information on the ground and through site presentations, with a focus on “one after the other”, “re-upgrading” financial outreach, creating a multi-perspective, multi-channel matrixed advocacy effect:
The yangura branch has been careful in its efforts to address the concerns of the population and has carried out community-based anti-fraud and disease prevention campaigns, while helping to protect the “money bags” of people, without losing sight of health care. In april of this year, a case of fraud in old-age pension funds was successfully blocked at the internet site, where the yangpo branch promoters, on the basis of real cases, were alerting the public to the weaknesses and financial needs of different groups of the population in terms of financial literacy, resistance to the temptation of high-interest, rational thinking and careful decision-making。
Pfi and the good neighbours centre of pedagogic union (nec) carry out educational activities to provide patient community residents with basic financial knowledge and financial risk prevention skills, which are strongly echoed in the field through frequent interaction。
On the day of the children's day, the branch office and the sekiki branch went to shanghai's foreign language primary school and the zhangqing chongqing party branch to jointly celebrate the sixty-first and millennium development goals. In the margins of the happy games with young children, financial literacy animations are shown, and financial literacy is disseminated to young children and parents。
The network of branches of iris, jing an, ionbridge and monga maintains community advocacy, engages in ageing financial services in a enthusiastic, professional and responsible manner, typifies schemes for older residents of the community, alerts older persons to illegal fund-raising, creates “protection networks” for targeted populations, deepens the content of age-friendly services and actively fosters a social climate of “honour, respect, love and support”。
(b) actively engage in the business sector and promote financial literacy among the “new citizens”. The huangura branch went to the preparation community health services centre to conduct awareness-raising activities and to educate consumers about finance, to alert them to the need to protect personal information and to prevent telecommunications fraud through the distribution of leaflets and a handbook on respect for the elderly. The employees of the branch offices go to the vanity building property company, where they meet face-to-face and consult, and advise the employees of the company to learn the necessary financial literacy and regulations, to create a risk-prevention awareness, to think rationally about the temptation of financial risk, to be vigilant and to be careful of their own accounts。
Protecting the “money bag” of the crowd is to protect every “happiness home” and to build a financial “firewall” that better boosts consumer confidence. The shanghai branch of shanghai bank will continue its initial mission of “finance for people”, integrating the concept of insurance into business development while effectively implementing the political and popular requirements of financial work, integrating the whole process of business management and risk control, transforming insurance and services into a driving force for high-quality development in their own right, closely aligned with financial consumers, and providing solid financial support to meet the people's aspirations for a better life. (concluded)
